I put together some thoughts on unifying MMM and Incrementality Testing for more effective and efficient marketing measurement, especially in agencies. Check it out!
At most #agencies, MMM and testing are kept apart. But unifying them can create huge efficiency and knowledge gains, argues Dylan Lettie in his first post looking back on his time in the agency world. Learn why together is better: https://lnkd.in/eHU_TH5i #MMM #MetricsthatMatter #Incrementality
Jon Lorenzini
2mo
Great post! Experiments and MMM are better together and the transition from agency to LiftLab has value to you and to LiftLab!
Emma Killian
2mo
Good stuff here!
AI & Education Innovator
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