QA Automation Architect | Expertise in UI/Web Automation | API Automation Testing | Playwright | Cypress | Pytest | Selenium | Caybara | BDD/Gherkin | TestOps | Gitlab | Jenkins | AWS | Azure | GCP | Terraform
Unlock sharper insights and streamline workflows by unifying Marketing Mix Modeling and Incrementality Testing. Discover how this integrated approach can elevate your agency’s efficiency and effectiveness. #MarketingScience #AgencyEfficiency #DataDrivenInsights #MarketingAnalytics #StrategicGrowth #UnifiedApproach #CustomerSuccess LiftLab
At most #agencies, MMM and testing are kept apart. But unifying them can create huge efficiency and knowledge gains, argues Dylan Lettie in his first post looking back on his time in the agency world. Learn why together is better: https://lnkd.in/eHU_TH5i #MMM #MetricsthatMatter #Incrementality