Krupal Patel’s Post

I put together some thoughts on unifying MMM and Incrementality Testing for more effective and efficient marketing measurement, especially in agencies. Check it out!

📊 It's not too late to master measurement!   You're just in time to join us for today's expert panel discussion on ensuring your measures are effective and impactful. Fiona Scott-Melton, Jeremy Markham, and Brendan Stevenson will help you elevate your decision-making game, giving you their tips to ensure your measurement is of high-quality and accurate.   Don't miss out! Register free now at https://lnkd.in/ggPjGi8p #Measurement #DataDriven #allenandclarke

Prepare yourself for next week's process analytics game show webinar and see if you can get Kraig K.'s bonus question correct below in the comments. 🤔 We hope you'll join us for some end-of-the-year fun🎆: https://lnkd.in/eDdEHbMM #Metrohm #Webinar #ProcessAnalytics #industry40

The best data is data that you can see. That’s why we use video. We call it GAMEFILM®, and it’s a Game Changer. See what it can do for your business. https://lnkd.in/gQ873k3w #GAMEFILM #GAMEFILMforBusiness #DataDriven #KnowYourBusiness #RealityBasedGroup #RBG

The marketing funnel is a longstanding model of how customers pass from awareness to purchase, but within it lies an uncomfortable truth – no one knows what’s happening in the middle. Data and Insights Director John Clarvis MIPA talks about TKF’s new search-driven measurement solution Orbits, which breaks down the mid-funnel into five stages. By analysing consumer search patterns, Orbits provides deep, multidimensional insights into the complex, non-linear journey through the mid-funnel stage. Read on via Performance Marketing World to unpack why it’s so difficult to understand what truly lies within the messy middle of the marketing funnel. 🚀 https://lnkd.in/ecZd7-Yu #Mid-funnelMeasurement #Data #Measurement

The marketing funnel is a longstanding model of how customers pass from awareness to purchase, but within it lies an uncomfortable truth – no one knows what’s happening in the middle. Data and Insights Director John Clarvis MIPA talks about TKF’s new search-driven measurement solution Orbits, which breaks down the mid-funnel into five stages. By analysing consumer search patterns, Orbits provides deep, multidimensional insights into the complex, non-linear journey through the mid-funnel stage. Read on via Performance Marketing World to unpack why it’s so difficult to understand what truly lies within the messy middle of the marketing funnel. 🚀 #MidfunnelMeasurement #Data #Measurement

During this webinar, attendees will: -Gain insights into 2024's M&E trends, including originals, distribution models, and GenAI's impact. -Discover how invenioLSI and RSG enhance data insights for profitable, data-driven decisions in content production. -Explore the future of rights management with RSG's Rights & Royalties Management Platform designed to streamline processes. -Dive deeper into invenioLSI's Pre-built Content Financials Accelerator. -Unlock audience analytics using RSG Media’s Intelligent Inventory Management. -Get answers to pressing M&E monetization questions in a live Q&A session with industry experts.

Step up your model evaluation game with NIKO's feature analysis. Dive deep into your data features and enhance your model's performance. Improve predictions and refine your strategies. Ready to take your model evaluation to the next level? Discover the power of feature analysis – contact our sales team or explore it in our free trial! #MachineLearning #DataDrivenDecisions #NIKOPlatform

🔍 Dive deep into the world of advanced analytics with our latest video!  Uncover the art of mastering cutting-edge techniques that drive real impact. Whether you're a seasoned expert or just starting out, this guide is for you. 🔥  Watch now and elevate your analytical game!  Click the link below.  https://lnkd.in/egmex4gH #AdvancedAnalytics #MasterTheArt

Just finished the course “Introduction to Attribution and Mix Modeling” by Corey Koberg! Check it out: https://lnkd.in/gdpg_Xqe #marketingmixmodeling.