Your best new customers are your old customers, the adage goes. But in a landscape where users are being bombarded with messages everywhere—from benches at the local park to seat-back screens on flights—re-engaging them can feel like trying to have a conversation at a stadium concert. 🏟 There’s still a way to elevate your brand’s messaging, according to Nadav Yair, Senior Product Manager at Dynamic Yield by Mastercard. And it starts with personalization. 🔗 Discover how you can supercharge your re-engagement efforts here 👉 https://lnkd.in/ggx5EEBS
Dynamic Yield by Mastercard’s Post
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Get in marketers, we’re going shopping 🛍️🛒 Download our new What's Next 2024 Shopping Trend Report to uncover insights and strategies that will empower your brand to thrive in the next era of shoppable entertainment 👇🏾 http://ms.spr.ly/6042mDcpq #TikTokForBusiness
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🛍️🛒 Get in marketers, we’re going shopping 🛍️🛒 Download our new What's Next 2024 Shopping Trend Report to uncover insights and strategies that will empower your brand to thrive in the next era of shoppable entertainment 👇🏾 http://ms.spr.ly/6047mDXJR #TikTokForBusiness
What's Next Shopping Trend Report 2024
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Ecommerce and Revenue Expert | Specializing in Increasing Conversion and Retention for DTC, B2C and B2B Brands
Some of my early musings on Content and Commerce Integration were heard on the eCom Pulse podcast where we talked about shoppable video, live commerce, social commerce and why commerce needs context for the consumer to purchase in the online world. Full episode link in the comments. #contentstrategy #contentcommerce #onlineshopping
Co-CEO @ Vimmi, the Video Commerce Platform - Live Shopping, Shoppable Video, Social Commerce | Host of the Mastering eCommerce Marketing podcast
In our eCom Pulse episode with Elizabeth Kressel, discover how content providers are becoming #ecommerce players and vice versa, leading to a merging of entertainment and commerce. Join us as we explore the major trends and opportunities in this space and discuss the potential impact on businesses and consumers. #ContentCommerce #EntertainmentIntegration #EcommerceTrends #BusinessOpportunities
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This Mastercard ad concept Simple. Memorable. Swiped right ✨ h/t The Ad Professor for the 🔥 idea DTC brands, try more simple venn diagrams. They're: - Low effort to produce - Easy to understand - High contrast (And you can make them FUNNY) Seriously. Go look at Reddit. Type in "Funny pie charts" It's a wild world in those subreddits 😂 -- 👋 P.S. Do you like this ad concept? Let us know below!
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Younger audiences are changing the future of shopping, choosing live commerce for its engaging and interactive experience. With real-time interactions and exclusive deals, live shopping is quickly becoming the preferred method for online purchases. #EcommerceRevolution #FutureOfShopping #LiveShopping #Doolive
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Co-CEO @ Vimmi, the Video Commerce Platform - Live Shopping, Shoppable Video, Social Commerce | Host of the Mastering eCommerce Marketing podcast
In our eCom Pulse episode with Elizabeth Kressel, discover how content providers are becoming #ecommerce players and vice versa, leading to a merging of entertainment and commerce. Join us as we explore the major trends and opportunities in this space and discuss the potential impact on businesses and consumers. #ContentCommerce #EntertainmentIntegration #EcommerceTrends #BusinessOpportunities
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Co-Founder @ SCALIS | Founder at Electriq (acquired) | 30u30 Miami | 2x Underwater Basket Weaving National Champion | 3x Men's Basketball League Runner-up | Largest Ferrari collection in the world (the hat, not the car)
Sorry to say it but… ‘Subscribe & save’ offers aren’t going to save your retention issues. It’s easy for subscribe & save to slip into: 1. Alienation: Your one-time buyers can feel ripped off. 2. Gamification: People can abuse the system and cancel. 3. Margins: High-rate discounts aren’t a sustainable practice. This doesn’t mean subscribe & save never works, but I encourage DTC brands to consider member exclusives, smaller discounts, discounted upsells, and other value adds. How do you feel about subscribe & save?
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