E.L.F. BEAUTY’s Post

2024 has been a standout year for music, particularly when it comes to album rollouts that build anticipation and introduce fans to an artist's latest vision. 21 Savage dropped a biopic-style music video, sparking speculation about a real documentary. He extended this with a TikTok filter that invited immigrants to "Dare to Dream," tying into his album American Dream. Schoolboy Q teased his project over a few weeks with enigmatic visual snippets on Instagram and YouTube, setting the tone and look for what fans could expect from the album. Childish Gambino also teased a full-length film to support Bando Stone & The New World with a theatrical trailer. However, since the album’s release, the film hasn’t been mentioned, leading to speculation that it was simply promotional. :( Doechii, one of the most exciting new artists, consistently released videos under SWAMP SESSIONS leading up to her project Alligator Bites Never Heal (best album of the year so far?). As expected from TDE, the visuals were stunning, showcasing Doechii’s eclectic artistic abilities. Most recently, Tyler, the Creator dropped an explosive trailer for his upcoming album CHROMAKOPIA. Since then, he’s added visuals, a world tour announcement, merch, and an interactive website map, stirring Reddit conversations ahead of the album's Oct. 28 release. These artists are using various forms of media to create multidimensional experiences beyond streaming. It all feels intentional and leaves room for fan interpretation through forums and comment sections. Whether the full vision clicks upon release or raises more questions, these rollouts generate engagement that translates into ticket and merch sales, an expression of fandom. Since artists are brands themselves, there's value in studying how they activate fanbases and generate conversation. We should rethink engagement strategies and creative deliverables by embracing world-building that stokes imagination and intrigue rather than relying on bigger CTAs as the cure-all solution. #advertising #creativity #music

Despite what you might think about her music, it is impressive to see with what kind of highest professional marketing mix, Taylor Swift has generated an incredible strong brand, and what other brands can learn from it. Or do you know of any other artist that caused an Airline to create a new flight (Kanas to Las Vegas) and give it the exact number (1989) of one of the artists albums? Her usage of easter eggs, using fear of mixing out, reactive marketing and developing an incredible strong bond with her target audience is really a nice example many brands can utilize when building their marketing mix and strategy! #marketing #branding #taylorswift #swifties #reactivemarketing #social #digitalmarketing #reputation https://lnkd.in/d7gbnfFB

Interesting trends emerging this week (08.09.2024) in the UK market. A surge in searches for "Knock Knock" could indicate a new viral trend or campaign. Additionally, a rise in interest for Sergio Mendes suggests renewed appreciation for his music. We're also observing increased searches for Heidi Gaugain, Nathan Petit, and Kevin Le Cunff. While the connection between these trends is unclear at present, it could potentially represent a developing story. Stay tuned for further analysis. #UKTrends #GoogleTrends #SocialMediaMarketing #EmergingTrends

On Friday, 8-9-24 go up to your Alexa and say,” Alexa, play Loveless ❤️🩹💔 by Wolf Da Great!” 😊 When putting together a music campaign there are many things to consider including branding, marketing, publicity and strategy. With this campaign in particular we asked multiple people to answer a simple question- “What does the word Loveless mean to you?” We were surprised by the variety of answers we received and it just goes to show that everyone is ultimately different when thinking about a word as common as Love. ❤️ Check out more about this campaign by following Datzfire_ent on Instagram and TikTok https://lnkd.in/ebC8ffGv You can still be part of this campaign by recording a video and sending it to me. What is your definition of the word Loveless? ❤️🩹💔😉 Share your thoughts about the song 🎶 and let me know what marketing strategies and approaches you would take next!

Kendrick Lamar will perform at the 2025 Super Bowl. And he's teaching us a million-dollar messaging lesson. Let's get one thing straight, Kendrick Lamar is not new. He's one of hip-hop's most celebrated artists. With 17 Grammys and a Pulitzer Prize for his 2017 album "Damn." Fast forward to "Not Like Us." It held the No. 1 spot on the chart for two weeks. His success far exceeds "Not Like Us." But that song sparked a modern movement. One that touched loyal fans and attracted new ones. It was explosive, in its beats AND message. It was a bold declaration of uniqueness and standing out. And that's exactly how your messaging needs to hit. So here are 6 messaging lessons we picked up from Kendrick: 1-Be Unique: Kendrick's music is uniquely him. Find what makes your business unique and highlight it in your messaging. 2-Vibe with People: Kendrick makes relatable music. Tailor your messaging to address your people's needs, wants, values. 3-Be Bold: Kendrick isn't afraid to be bold in his music. Make bold statements (as long as you can back them up). 4-Capture Attention: His music is meaningful. Use compelling headlines, powerful visuals, and strong calls-to-action to draw in your audience. 5-Be Consistent: Kendrick is consistent as an artist. Consistency in your product quality, customer service, and messaging can help build trust and loyalty among your customers. 6-Get the Win: Kendrick flipped a rap beef into a win Your challenges and setbacks can be opportunities for growth and innovation. Did I miss any?

Are In-Store Gigs The New Power Play for Artists and Fans? 🤔 In-store performances are having a major resurgence, and it’s no surprise why. What used to be a rare promo event can now be a must-do part of launching an album. But why has this old-school tactic become so popular again in today’s digital age? Here’s what’s driving the trend: 👉 Boosting Physical Sales & Chart Position 👉 Direct Connection with Fans and growing a loyal fanbase  👉 Few new routes left to album promotion (little TV presence) 👉 Supporting Independent Record Stores - great for both stores and artists One recent example of success - Shed Seven had their first No 1 album earlier this year thanks to sales made at their in-store appearances in January. The power of these small, intimate performances is undeniable. They're not only selling albums, but they’re also reshaping how we experience live music and artist promotion. What do you think—do in-store gigs hold the same magic, or are they just another part of the promo machine? Drop your thoughts in the comments! 👇🎶 #InStoreGigs #MusicMarketing #AlbumLaunch #MusicIndustry #ArtistPromotion

Attention Seekers POV 💡 🧠 🗣 "Murder on the Dancefloor" is number 2 in the official UK singles charts, all thanks to Saltburn and its TikTok-loving Gen-Z audience. The song has witnessed a remarkable surge in popularity, now boasting millions of streams, a substantial jump from the 300,000 it garnered throughout the past year.   Since the film's release in November, the classic has been featured in over 200,000 TikTok clips, whilst a different version has appeared in a further 100,000. On Instagram Reels, it has been used in over 70,000 clips.   The renewed interest in the song has also impacted its official music video, witnessing a jaw-dropping 496% increase in global views. This surge has spilled over to the artist's entire music video catalog on Vevo, experiencing a substantial 142% uptick in global views.   This phenomenon is not unprecedented. Kate Bush's classic track, "Running Up That Hill," experienced a similar TikTok renaissance after being featured in Stranger Things, bringing in millions of new fans and revenue. It underscores the power of placing the right track in the right context at the right time to capture the attention of young fans and go viral, especially considering the influential role fans play in each other's preferences.   For Gen-Z, unfamiliar with these classics, it presents a golden opportunity for old hits to stage a comeback. When a piece of media captures their imagination, they share and amplify it, creating a fresh wave of popularity. -- For regular insights on fandom, subscribe to Attention Seekers POV Digest ⤵️  https://lnkd.in/eFxgyFNX Sources 🧐 www.billboard.com www.officialcharts.com www.vevo.com #tiktok #genz #genzmarketing #saltburn #music #charts #streaming

Is it just me, or does it feel like there’s a shift happening in music right now? More and more artists are experimenting with new drop formats — Pharrell, Drake, Jack White. In light of this, the path we’ve been on for the last decade of releasing music is suddenly starting to feel a bit... boring 😅 Combine that with the fact that none of these DSPs or social media companies allow us to communicate with our listeners (cough Spotify) or reach our followers (looking at you, Meta/Tiktok)... suddenly, it just feels like, what the f*ck are we doing here? Why have we reduced ourselves to this? Why are we allowing our art and the people who enjoy it to be devalued to this degree? More than ever, it feels like we’re all just fighting for clicks and attention in an endless sea of noise. I think we’re all tired of playing the follower and streams game, where we have to boost posts just to reach our own audience and beg for attention from playlisters in hopes of reaching more anonymous listeners. In both cases, we lack the ability to connect directly with our audience, further underscoring the absurdity of how much energy we put into these efforts. Somehow, somewhere, we started caring more about the numbers on the screen than the people behind them. I’m tired of it. In fact, I think a lot of us are. I’m excited to see more artists venturing outside the accepted norm and doing something unique and interesting around their releases. If you're reading this and trying to build something different, let me know in the comments! I’d love to connect and learn more about it. One company I'm paying close attention to right now is Serenade and their new smart formats. They are wicked cool 😎

I can do it with a broken heart- What brands can learn from Taylor Swift's New Album Who says heartbreak can't be productive? Taylor Swift's latest album, "The Tortured Poets Department," isn't just topping charts - it's schooling businesses on how to turn emotions into empire-building. Here are three key takeaways for brands: 1. Strategic partnerships are gold - Her team brilliantly collaborated with Apple Music, Target, Spotify, and Amazon - They created unique experiences and exclusive content for the audience, building anticipation well before the launch 2. Pre-sales can be game-changers - Remember that vinyl edition that everyone has been flaunting on SM? - By offering exclusive vinyl editions for pre-order, she generated early revenue and engaged fans - It resulted in a staggering 700,000 vinyl records sold in the first week alone. 3. Overdelivering is an art - Well! Always underpromise and overdeliver, that's what we've learned from her - The surprise 31-song anthology left me (and millions of others) floored. - It's a powerful reminder that exceeding expectations can turn customers into lifelong fans. The result? Shattered records, 1.4 million copies sold on day one, and a complete takeover of Billboard's Hot 100. So, brands, What strategies from Swift's playbook could you apply to your next product launch or marketing campaign? Now, if you'll excuse me, I have an album to replay and some marketing strategies to revise! 👋 #marketingstrategy #productlaunch #customerengagement #taylorswift #branding #marketing