E.L.F. BEAUTY

Hello, Headline: “Why e.l.f. Cosmetics Just Dropped an Album” 📰 Want to know more? “An album drop from e.l.f. might not have been on your 2024 bingo card, but last week the beauty brand joined the ranks of Charli XCX and Taylor Swift with a 16-song release of its own.” ADWEEK highlighted e.l.f.’s latest BOLD move in a story this week that delved into the giant leap of our entertainment arm with the announcement of `Get Ready With Music,’ a 16-track celebration of self-expression and creativity! 🎶 Through e.l.f. Made, we’re breaking boundaries like never before - blending beauty with music, gaming, and sports to create even deeper connections with our e.l.f.ing amazing community. ✨ “Our vision is to be a different kind of beauty company; saying we’re an entertainment company is being a different kind of beauty company” - Patrick O'Keefe Adweek captured the essence of what drives us, disrupting the industry and elevating self-expression. 🚀 You can listen now to “Hairpin” by Charlotte Rose Benjamin on Spotify, Apple Music, iHeartRadio, YouTube and TikTok. The full album, featuring global artists Betty Who and Meduulla, among others, drops October 15.  Read the full article below to dive deeper into our music journey: https://lnkd.in/emhA7bZ5

🔥 Things are heating up! 🔥     Did you know?  💋 80% of singles say their confidence skyrockets with a get-ready routine before a date. 💋 Nearly half (46%) notice when their date has spent time on their look. 💋 Over 1 in 3 (35%) see first dates as the perfect excuse to experiment with new makeup vibes. So, what did we do with those insights? We matched with the world's most popular dating app, Tinder, for a collaboration that empowers singles to conquer their first date jitters. Introducing, e.l.f. X Tinder’s “Put Your e.l.f. Out There” limited edition collection, available starting tomorrow.     To make this even more special, we've launched a brand-new product: the It’s a Match! Stick Lippies. They’re here to level up your first date glam in a swipe. 💄    And because it wouldn’t be an e.l.f. collab without a hilarious surprise and delight moment, check out our “Face the First Date” campaign video.

🌟 In awe of your power, Anastasia “Tas” Pagonis! 🌟 You remind us all what true resilience, strength, and heart look like - both in the pool and in everyday life. As you compete on the world’s biggest stage, you are doing more than racing—you are making waves of inspiration, defying limits and showing us that greatness is about courage and spirit, not circumstance. With dedication, grit and grace, every stroke you take paves the way for others to dream bigger and push harder. Your journey lights up hearts across the globe and we are all with you right now! We know the best is yet to come and we are ALL cheering for you, not just for your victories, but for the unwavering passion you pour into everything you do. ❤️ 💪 We are proud to have Tas as an inspirational member of our e.l.f. family. Go, Tas, go! 🏊♀️ ✨

We’re thrilled to announce some major milestones in our journey to bring the best of beauty to every corner of the globe! 🌍✨ e.l.f. Beauty is making waves in Germany with our LARGEST international retail launch to date - now available in 1,600 ROSSMANN locations nationwide! “We see immense potential to make significant impact internationally, fueled by our commitment to make the best of beauty accessible to every eye, lip, face and skin concern,” said Tarang Amin, Chairman and CEO, e.l.f. Beauty. 🌟 We’re making our debut in Sephora Mexico this fall, marking our re-entry in the country and our first time partnering with this leading retailer. 🌟 We’re also expanding our presence in existing markets: - UK: Gaining space in several hundred Boots and Superdrug locations. - Australia: Launching in Coles and expanding in Priceline. - Italy: Doubling store space in Douglas. - Nordics: Partnering with SÆTHER for new launches across major retailers. With a commitment to positivity, inclusivity, and accessibility, our global expansion reflects our mission to make premium quality beauty products accessible to all. Thank you to our incredible community for your continued support and enthusiasm. We’re excited to rocket into new orbits together! 🚀

Turn up the e.l.f.ing volume and get ready to elevate your beauty game! 🔥 e.l.f. Beauty is breaking new boundaries with the launch of ‘Get Ready With Music, The Album,’ designed to ✨serve✨ a powerful message of self-expression. 💅 It’s also the perfect playlist to enhance your makeup and skincare routine! We teamed up with Madwell to show that the synergy between music and makeup goes beyond the final face or look: 🎶 77% of women say makeup and music give them a sense of belonging and community 🎶 75% of women see music and makeup as important tools for self-expression 🎶 62% of women say they use makeup and music to represent different aspects of their personalities This isn't just any album; it’s a high-energy blend of beats and beauty, designed to inspire and empower you to tell your own unique story. We’re so proud to kick things off with our first single, “Hairpin” by the amazing Charlotte Rose Benjamin. Charlotte is setting the tone for an entire album that promises to provide our community with anthems to reflect all the bold statements they wish to make with their makeup. Dive into a world where anything is e.l.f.ing possible. 💄 ‘Get Ready With Music, The Album’ takes the iconic GRWM beauty video trend and amplifies them with a soundtrack that’s all about celebrating every mood, every look and every beat of your journey. Mark your calendars for October 15th when we drop the full album featuring a powerhouse lineup of artists like Betty Who, Charlotte Rose Benjamin, Meduulla, and more. GRWMusic is a total e.l.f.ing vibe. Check out the first single, out now: Spotify: https://lnkd.in/dQTS3iCw Apple Music: https://lnkd.in/deXC8v4P iHeart: https://lnkd.in/ddX_8QfM YouTube: https://lnkd.in/dAwUR6EG Make some noise and express your e.l.f. like never before! 🎵

Serving up inspiration and inclusivity at the US Open! 🎾✨ Today, e.l.f. had the honor of bringing together some of the most legendary females in tennis to celebrate our partnership at the upcoming Billie Jean King Cup and inaugural Power of Women in Sports Summit. 🏆 Lindsay Davenport: Former world No.1 in singles and doubles, three-time Grand Slam champion, and current Head Coach of Team USA for the Billie Jean King Cup. 🏆 Rennae Stubbs: Former world No.1 in doubles, celebrated coach, and broadcaster. 🏆 Thea Frodin: Rising star and current #31 in the ITF Rankings. 🏆 Ilana Kloss: CEO of Billie Jean King Enterprises and Chair of Billie Jean King Cup Limited, with a storied career in tennis and board leadership. In the spirit of Billie Jean King’s empowering words, “Pressure is a privilege. It only comes to those who earn it," this afternoon shined a spotlight on the importance of embracing inclusivity and e.l.f.’s continued commitment to empowerment. We are so e.l.f.ing excited to continue on this journey with Billie Jean King Enterprises. Next stop, Màlaga! Thank you to everyone who joined us today and to all the incredible women who are changing the game. Together, let’s continue to champion inclusivity, celebrate bold disruptors, and change the board game for the better. Image (left to right): Rennae Stubbs, Thea Frodin, Lindsay Davenport, Patrick O’Keefe, Ilana Kloss 📸: Fred Mullane

Voting Alert! 🏆 We're absolutely GLOWING with excitement - our products are nominated for this year's Glamour Readers' Choice Awards!  We’re beyond humbled and excited to share that several of our beloved products are in the running for one of our industry’s big honors: ✨ e.l.f. Cosmetics' Poreless Putty Primer  ✨ e.l.f. Cosmetics' Halo Glow Liquid Filter  ✨ Naturium's Vitamin C Complex Face Serum  ✨ Naturium's Skin Renewing Retinol Body Lotion Thank you to our community for believing in us and our mission to make the best of beauty accessible to all. These nominations reflect the passion and innovation that go into every product our e.l.f.z create, and we couldn’t be prouder. But we need YOUR help to bring home the gold!🥇 Cast your vote and help us shine even brighter! Vote Now here: https://lnkd.in/gzBcke3i Voting will close on September 9th.  Thank you for being a part of our journey. Let’s e.l.f.ing do this! 💪

We are honored that e.l.f. Cosmetics has been named as one of Newsweek’s America’s Best of the Best for 2024. 🎉   Our mission is to make the best of beauty accessible to every eye, lip, face and skin concern.     This honor recognizes brands that have gone above and beyond in customer experience offering trusted, valued and reliable service - all key pillars to how we serve our community. 💪   We are humbled to be part of this inaugural list among so many other bold disruptors including Apple, Patagonia, Amazon, Ulta Beauty and more.     Our score of 90.84 is a great testament to our organization's commitment to our mission and fuels us to reach for new horizons. We are committed to leading with innovation while staying true to our premium quality at extraordinary prices.     From our growing Beauty Squad (5 million and counting!) to our global community across social media, thank you! You surprise and delight us as much as we surprise and delight you! ❤️   A heartfelt thank you to Newsweek, STATISTA and the 24,000 customers who made this possible. 🤗   Check out the full list here: https://lnkd.in/dWG2TG7j

At e.l.f., we make it our business to disrupt the status quo, break down barriers and champion accessibility. 🚀   84% of sports fans are asking to see more women’s sports but the media is not delivering it. So what the e.l.f. do we do?      We are taking over the mic to change the conversation. 🎤   We teamed up with iHeartMedia as a founding partner of the iHeart Women’s Sports Audio Network, the first audio platform dedicated exclusively to women’s sports designed to amplify well-known and new influential women athletes and relevant programming to listeners nationwide.    Our CMO Kory Marchisotto sat down with NFL linebacker turned audio sportscaster LaVar Arrington, Sports Reporter MJ Acosta-Ruiz and Radio and TV Host Ellen K to dive deeper into how e.l.f. is democratizing the playing field and creating real equality to inspire change and empower others to do the same.    Most recently we joined forces with Billie Jean King to advance women in sports at this year’s Billie Jean King Cup, the first annual global sporting competition to be named after a woman - e.l.f yeah! 🎾   Here’s what Kory had to say:   🌟 “When I think about how we’re paying it forward for the next generations, we [e.l.f.] want to change the landscape so that when little girls look up, they’re not worried that we need more women in the boardroom. They’ll already be there.”    🌟 “The more we use our platform to lift up others who don’t have a voice, the more we use our platform to show everybody that yes you can, the more we use our platform to live our mantra that anything is e.l.f.ing possible, inspires other people to believe in the power of their dreams.”    🌟 “We need to make sure that we’re creating an environment where they see that girls are being celebrated, that girls are being sponsored, that girls are being supported, because that gives them the fuel and the oxygen to want to go on that path, which then gives them the skills to go be the decision makers on the road ahead.”     e.l.f. is fueling the narrative for others to pick up what we put down. Dialogue and discussion lead to action, which can change the world.      With our heads in the stars, feet on the ground and moving at the speed of culture, e.l.f. is committed to driving action that changes the world.     Thank you to iHeartMedia for taking this giant leap with us. We're excited to continue innovating and creating platforms for those who don’t have a voice. 📢    Tune into the full interviews on Up On Game and Women We Love.

Billie Jean King changed the game for women’s sports.   Now, we’re joining her in empowering legendary females on and off the court as the exclusive skin and cosmetic partner of the Billie Jean King Cup in November. 🎾   We’ll co-host the first-ever “Power of Women’s Sports” Summit—where more than 100 of the most influential change makers in sports, business, and entertainment will come together to celebrate and highlight what real equity looks like when women sit in the highest seats of power.   Accessibility means knocking down velvet ropes and removing barriers. e.l.f. is doing just that by showing up in unexpected places and opening them to a wider community. 84% of sports fans are interested in women’s sports – 49% of them are women – and yet only 15% of media coverage is women’s sports. So, we are causing an e.l.f.ing racket to help democratize the playing field.   From our PEOPLE Magazine | PEOPLE.com event celebrating the 50th anniversary of Billie Jean’s iconic Battle of the Sexes match, to launching our “Change the Board Game” initiative, we’re proud to continue to stand alongside Billie Jean King, Billie Jean King Enterprises—and to partner with iHeartRadio, our Women’s Sports Audio Network partner—to break through barriers and empower women everywhere. 💪💖   We know there’s still progress to be made in women’s sports – and we’re committed to changing the game – so let’s cause an e.l.f.ing racket.   Learn more about our partnership: https://lnkd.in/eJGrAU7b