Early Man Film’s Post

I don’t watch much commercials but I guess during the ongoing IPL I have got to watch most of the current running ones. It feels sad the quality and creativity of these ads have significantly gone down barring a few here and there. From “pata hain inka bank kaun hai?” to “qr scan karlo karlo” to asking Virat Ji to recommend a car tyre, there is a clear decline. 👎 The fact these ads feature an MSD or VK, where is the need for creativity? Also, having paid a lion’s share of the budget to the stars, there are just a handful of peanuts left for quality creatives. Result? Uninspired content lacking creativity and originality. 💡 In my initial days in the business, a significant amount business came from leading ad agencies like HTA, O&M, Maa Bozell, Saatchi & Saatchi, Lintas, Rediffusion, Leo Burnett among others. I have been witness to some of the best creative minds at work. Since this post is about some of the worst ads, list your pick in the comments section.

Stay relevant with strategies that don’t just follow trends but create them. Let’s make sure your brand leads the conversation 🌟 . . . . . . . . . . . #StayRelevant #SocialMediaBuzz #Elatre #EngageYourAudience #BrandGrowth #OnlineSuccess #LeadTheConversation #DigitalVisibility #BoostYourBrand #ContentMatters #SocialMediaTips #DigitalMarketing #BuzzWorthy #SocialStrategy #BrandBuilding

Build your brand’s visual storytelling with L-band advertising. Disney+ Hotstar’s L-band ad offering can help your brand ensure stronger presence & recall to deliver maximum impact. Expand on your brand affinity with a newer, wider perspective. Advertise with Disney+ Hotstar, write to us at adsolutions@hotstar.com #DisneyPlusHotstar #BrandIntegration #BrandMessage #Advertising #OTTMarketing #SeamlessIntegrations #Strategy #ContentStrategy #Engagement #DigitalMarketing #DiverseContent #AdTools #CreativeAdvertising #OTTAdvertising #AdvertiseNow #Explore

#CMOCharchaDelhi: Television in India: Experts decode potent force in building brands The event saw an engaging panel discussion on “The Relevance of Television as a Media of Choice for Reaching Indian Consumers”. In the ever-evolving landscape of media and advertising, the relevance of television as a preferred medium for reaching Indian consumers has undergone significant shifts. From the dominance of television ads in the past to the emergence of new categories in recent times, the perspectives shared by industry experts can provide valuable insights into the evolving landscape. Session chair Shubho Sengupta, Marketing Consultant, along with Sushrut Pant, Head - Marketing, Shree Cement Ltd., and Gaurav Nagar, VP – Revenue, Head –Content Business, Times Network read more: https://lnkd.in/dBMgSrCa #AdgullyExclusive #CMOCharcha2024 #televisioninindia #TV #televisionmedia #media #broadcastmedia #medialandscape

#Cinema sales operations are pushing #attentionmetrics to bring in #revenue. In a bid to increase its share of the multi-billion-dollar ad pie being cooked by marketers and agencies in advance of this year’s upfront marketplace, cinema ad firm Screenvision Media is touting a study it’s done with IPG’s #Magna unit to market that extols the media channel’s superior attention results with viewers. In this piece by Michael Burgi, we speak to Kara Manatt of MAGNA Global, Jennifer Friedlander, and Emma Hilal of Merz Aesthetics.

Can it get any more bolder than this? Kudos to Bold Care x Moonshot for this crazy ad. It might not be the best ad in this category, but it sure tries to break category norms to get its audience's attention. The casting, the overacting, and the spoof on Indian television dramas all act as the right ingredients for creating a sensationalized ad. Maybe an underserved, taboo-topic category product brand needs all this to grab its audience's attention, or maybe not. What’s your take on this? Is a short burst of sensationalism in communication useful in building brands for the long term. #marketing #advertising #strategy #branding #RanveerSingh

Still Bashing the Competition in 2024? Bold Strategy Cotton...Let's See if it Pays Off 😏😏 Hey all you cinema ad folks out there, crushing it with, uh... reminding everyone why they shouldn't choose your competitors? 😖 Look, a little healthy competition is a good thing, but there's a fine line between differentiation and just plain negativity. Here at Qube Cinema Network, we're so confident in the power of cinema advertising (and our amazing inventory, nudge nudge) that we don't need to spend our time bad-mouthing the other guys. 🔥🔥 We're out there showcasing the incredible reach, engagement, and emotional connection that cinema offers. ✅✅ You know, actually selling the dream, not just trying to tear down someone else's castle. (Though, some of those castles might be made of sand at this point... ) Hey, if focusing on the negatives is working for you, by all means, keep at it. But in the meantime, we'll be over here stealing all the attention with happy clients and booming sales. #CinemaAdvertising #PositiveVibes #India #Marketing #BossMoves Bengaluru: Ritesh Rajpal, hidayath khan, Zain Mohd, Chethan Kishore M G, Mohammad Saquib Delhi: Rahul Bansal, Geetanjalli Dey, Sudam Hussain Malik P.S. Want to see what a winning cinema ad campaign actually looks like? Just slide into our DMs. We'd be happy to chat.

Sure, you know and love Centriply because we have the best advanced TV strategy - planning - activation - reporting - attribution team of experts in the business. But do you know that all that goodness works because of our highly specialized proprietary ad tech that lives on...math? Happy Pi Day to those who celebrate (like us!)--we plan to rationally (see what we did there?) celebrate by, well, eating pi(e). Kinesso Cadent IPG Mediabrands WPP Publicis Media Starcom Zenith Digitas North America Spark Foundry Performics Mindshare MediaCom Hearts & Science GroupM MullenLowe U.S. dentsu Empower Wavemaker Looney Partners + Napier The Martin Agency Quad Campbell Ewald Duncan Channon #TV #advancedTV #PerformanceTV #ConvergedTV #linearTV #advertising #TVadvertising #AdTech #AudiencedrivenTV #datadrivenTV #media #activation #MediaBuying #reach #attribution #outcomemeasurement

Sure, you know and love Centriply because we have the best advanced TV strategy - planning - activation - reporting - attribution team of experts in the business. But do you know that all that goodness works because of our highly specialized proprietary ad tech that lives on...math? Happy Pi Day to those who celebrate (like us!)--we plan to rationally (see what we did there?) celebrate by, well, eating pi(e). Kinesso Cadent IPG Mediabrands WPP Publicis Media Starcom Zenith Digitas North America Spark Foundry Performics Mindshare MediaCom Hearts & Science GroupM MullenLowe U.S. dentsu Empower Wavemaker Looney Partners + Napier The Martin Agency Quad Campbell Ewald Duncan Channon #TV #advancedTV #PerformanceTV #ConvergedTV #linearTV #advertising #TVadvertising #AdTech #AudiencedrivenTV #datadrivenTV #media #activation #MediaBuying #reach #attribution #outcomemeasurement

As the digital landscape evolves, so does the art of movie marketing. Netflix's 'Kho Gaye Hum Kahan' is a testament to this evolution, showcasing a unique blend of nostalgia and modern marketing savvy. The outdoor campaign in Mumbai cleverly ties the film to iconic friendship-based movies like 'Dil Chahta Hai' and 'Zindagi Na Milegi Dobara', creating a generational bridge that appeals to both older and younger viewers. This smart use of nostalgia, paired with the film's digital-age themes, creates a compelling invitation for audiences to connect with the story. The film resonates deeply with millennials and Gen Z, a demographic that thrives on social media connectivity yet grapples with its isolating effects. For me, the authenticity of the characters' experiences and the genuine portrayal of their friendship made it an engaging watch. As marketers, we have much to learn from this approach to ensure our strategies are as engaging and effective as the content we promote. Image credits: Akash Iyer - kudos to you and your team on the great work! #MarketingStrategy #MovieMarketing #Netflix #KhoGayeHumKahan #DigitalAge #AudienceEngagement #InnovativePromotion