🏅 ☘While convenience continues to play a major role in F&B purchases, it’s clear that consumers are unwilling to compromise on nutrition, according to Vitafoods Europe Conference Platinum sponsor Tirlán - a leading farmer-owned Irish co-operative that’s active in more than 80 markets across the world.
🥛 “This has led to an explosion around protein bars, and protein-fortified hydration,” observes Dan O'Kane. “Consumers want new products and formats that fit into their busy lifestyles. As ingredient solution partners, we want to respond to those changing demands with off-the-shelf functional ingredients, as well as bespoke solutions that meet consumer needs.”
🏋♂️ With a heritage stretching back over a century, Tirlán has likewise evolved – not just in scale (today encompassing 2,100+ personnel, 11 processing plants, and dozens of retail branches and online trading platforms), but also in product offering. Today it boasts a diverse portfolio of quality dairy and nutrition ingredients like specialised whey and milk proteins, as well as grains and plant-based solutions, while “a big focus today is on the sports and lifestyle space,” reports O’Kane, whose business is supporting the Vitafoods conference programme under the ‘Sports and Active Nutrition’ theme.
👴 👵 He likewise observes other distinct opportunities: “The healthy ageing trend, for example, is only set to grow; whey and milk protein enriched products are increasingly popular, while supplementation is going mainstream.”
At Vitafoods Europe 2024 (14-16 May, Geneva), O’Kane and his team will be available to discuss new opportunities - check them out on stand#A34. Meanwhile, Tirlán’s Gwen Gould will present the session ‘Going the distance: How protein has stayed relevant by growing and expanding beyond pure performance nutrition’. See you there! 🤘
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VERY exciting! Thank you for sharing!