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'A monumental moment for circular fashion': vintage clothes conquer London. If vintage fashion conjures visions of tea dresses and sweat stains, it is time to update your thinking. London fashion week kicked off in the capital with clothes that might have been secondhand, but felt very much of 2024, with shows by Oxfam and eBay, amongst others. “We are starting to see real change in attitudes, as people start to realise the benefits of preloved clothing. People are appreciating secondhand fashion as something more unique, often cheaper to buy, but also better for the planet,” said Kehinde Brown, Oxfam’s strategic communications lead, and director of the Style for Change event at London's Fashion Week. According to eBay data, nearly $50bn (roughly £40bn) worth of secondhand luxury products were sold worldwide in 2023. On the app, “preloved and refurbished makes up 40% of eBay’s gross merchandise volume, and in June 2024, global eBay users searched for ‘vintage’ over 1,000 times a minute, on average”. It is not a moment too soon. New Oxfam analysis revealed earlier this month, to tie in with their Secondhand September initiative, found that buying just one pair of jeans and a T-shirt secondhand could help save the equivalent of 20,000 standard bottles of water. Sharing our news via #TheGuardian. . . . #preloved #tobewornagain #londonfashionweek #newwaystolive #goodnews #communityfirst #community #positivenews #peopledoinggood

As we close Australian Fashion Week 2024, data from High End's resale metrics offers a crystalline view of what's to come, with four key trends leading the charge into the future of fashion. Key styles are emerging both on and off the runway at Australian Fashion Week. A topic of conversation on the ground at fashion week was the concern for how fast “trends” are changing, which encourages fast fashion. Instead of embracing trends for a month at a time, people are adopting new pieces to incorporate their personal style and are continuing to source through both resale and retail. Lauren Kennedy deep dives into the data to understand these emerging trends from a resale and retail perspective. Metallic Fabrics + 32% in High End sales and Google searches, featured in 18% of runway looks at AFW Relaxed Tailoring +37% in High End sales and Google searches, featured in 12% of runway looks at AFW Craft Details +30% in High End sales and Google searches, featured in 21% of runway looks at AFW Bold Stripes +36% in High End sales and Google searches, featured in 4% of runway looks at AFW Brooke Marks Garry Charny

Young men show high interest in second-hand luxury fashion. New CivicScience data show that 40% of men between the ages of 18 and 34 indicate they are more likely to purchase second-hand luxury items today than they were last year, compared to 33% of women in this age group. Learn more: https://hubs.la/Q02rHp3Y0 #CivicScience #insights #data #trends #intelligence #marketresearch #mrx #consumerbehavior #consumerinsights #consumerintelligence

As London Fashion Week opens, and eBay is using the platform to show second hand fashion on the runway, I shared some thoughts on resale with Bella Webb for Vogue Business. In short: 👏 Pop culture is critical in normalising new behaviours and broadening the reach and appeal of secondhand. ⚠ Secondhand needs to be developed in a way that does not fuel overconsumption nor serves as a tool to accelerate the linear model. 📏 Measuring success can be looked at company level - e.g. share of revenues - but is mostly relevant at industry level: "𝙏𝙝𝙚 𝙜𝙤𝙖𝙡 𝙞𝙨 𝙩𝙤 𝙘𝙧𝙚𝙖𝙩𝙚 𝙖𝙣 𝙚𝙘𝙤𝙨𝙮𝙨𝙩𝙚𝙢 𝙤𝙛 𝙥𝙡𝙖𝙮𝙚𝙧𝙨 𝙩𝙝𝙖𝙩 𝙩𝙤𝙜𝙚𝙩𝙝𝙚𝙧 𝙘𝙧𝙚𝙖𝙩𝙚 𝙖 𝙘𝙞𝙧𝙘𝙪𝙡𝙖𝙧 𝙚𝙘𝙤𝙣𝙤𝙢𝙮, 𝙣𝙤𝙩 𝙩𝙤 𝙝𝙖𝙫𝙚 𝙖𝙣 𝙚𝙘𝙤𝙨𝙮𝙨𝙩𝙚𝙢 𝙤𝙛 𝙘𝙞𝙧𝙘𝙪𝙡𝙖𝙧 𝙘𝙤𝙢𝙥𝙖𝙣𝙞𝙚𝙨." Read more below and please let me know what your thoughts are! #londonfashionweek #secondhand #fashion #circulareconomy #circularbusinessmodels Swanstant

MID-PRICED FASHION BRANDS IN ITALY ; THERE IS A NEED TO CHANGE PERSPECTIVE. 👔 🇮🇹 Mid-range fashion brands ,in Italy, seem to be facing a growing challenge. What is contributing to this trend? 👕 The growing difficulty of mid-range fashion brands in Italy can be linked to the change in consumer preferences, especially of millennials. This generation is no longer attentive to quality; they no longer do research, but only look for HOMOGENEITY, and this is highlighted by an interesting fact: Italian consumers are among the least sensitive to sustainability in the fashion sector in Europe and show a marked preference for shopping in fast fashion stores or luxury stores. 💰 The issue is certainly also ECONOMIC, but my question is: can the Italian MIDDLE CLASS still afford to buy mid-range brands? You can find the answer in your purchases. If you buy one fast fashion product every two weeks, you can safely afford to buy mid-range products more consciously. One only has to take a look at how they dress on a daily basis in countries like Denmark, Sweden, or Japan to see that perhaps it is not necessary to buy big and bad or to focus only on luxury labels to dress well. 🇩🇰 Lately, the SCANDINAVIAN style has been catching on, and I am hopeful that some of the Danish consumer mentality toward local mid-range brands will spread as well. 🌍 I believe that more consumer education and more focus on the country of origin ,so that the COO effect is decisive in consumer psychology, could reverse the trend, encouraging consumers to consider and appreciate the products and services offered by mid-range brands. 📈 In conclusion, I believe there is a growing awareness toward issues that could greatly help mid-range brands. I hope that the adoption of a more conscious lifestyle will lead to a new perspective on mid-range fashion brands, recognizing their value beyond temporary fads and luxury labels. Could it be that ,perhaps, fashion and style, in italy ,are no longer as important as they once were? #fashion #quality #millennials #sustainability #madeinitaly

#NewWaysofConsuming : the 5 rules concept —> limit your consumption to five new items per year & discover a multiple of alternatives ⬇️ see article below. #circularfashion #secondhand #repairandmaintenance #preloved #location #consommationresponsable #bisoumethode #challengeyourself #challengesandopportunities

💫Circular fashion in the news in a BIG way! eBay is participating in the Pre-Loved Fashion Week, in partnership with Council of Fashion Designers of America (CFDA) and British Fashion Council (BFC). Now, eBay shoppers will be able to purchase designer clothes as the models walk the catwalk. Do we need this artificial sense of urgency to buy clothes? 🤔 On the upside, consumers will have an option to purchase designer goods at a lower price, but will they get the message that pre-loved and vintage are examples of sustainable and circular fashion? Wouldn’t that be great? 😊 According to eBay, pre-loved and refurbished makes up 40% of the marketplace’s gross merchandise volume. In June 2024, global eBay users searched for "vintage" over 1,000 times a minute, on average. 😮 In case you are following Fashion Week, the shows will feature the Spring/Summer 2025 collections. Here are the dates: * New York Fashion Week: September 6–11, 2024 
 * London Fashion Week: September 12–17, 2024 #circularfashion

The fashion recommerce market is experiencing challenges due to the dominance of fast fashion brands like Zara, H&M, and Shein on platforms like Vinted. Despite efforts to promote secondhand shopping as a means to reduce waste and emissions, the prevalence of fast fashion items indicates ongoing overconsumption and rapid turnover. While some platforms and regulations are attempting to combat this trend, fast fashion remains popular, especially among Gen Z. Encouraging a shift towards quality over quantity in consumer habits is essential, as exemplified by initiatives like Eileen Fisher's Seasonal Planner.

RESALE RULES IN EMILY IN PARIS - What does this mean? "Emily in Paris" has captured the hearts of audiences worldwide, particularly those enamored with the glamour of the fashion industry. The show's appeal transcends age and geography, resonating even with viewers in India. In season four, we see a significant moment for the preloved fashion market as Vestiaire Collective becomes part of Mindy Chen's storyline. Facing a tricky financial situation, Mindy turns to selling her designer clothes—a move that highlights the growing acceptance of preloved fashion. This inclusion in such a popular series is monumental for the fashion industry. The global preloved fashion market is currently valued at $177 billion and is expected to reach $350 billion by 2037. This trend is no longer niche; it’s a movement that's reshaping how people think about luxury and sustainability. Key takeaways: 👗 Mainstream Acceptance: Preloved fashion is no longer just a trend; it's becoming a standard in how we approach fashion. 👗 Market Growth: The preloved market is expanding rapidly, driven by consumers looking for high-quality pieces at a fraction of the cost. 👗 Sustainability Focus: As the industry evolves, preloved fashion is at the forefront of sustainable shopping, offering consumers a way to enjoy luxury without compromising on ethics.

𝐅𝐚𝐬𝐭 𝐅𝐚𝐬𝐡𝐢𝐨𝐧 𝐌𝐚𝐫𝐤𝐞𝐭 𝐢𝐬 𝐞𝐱𝐩𝐞𝐜𝐭𝐞𝐝 𝐭𝐨 𝐫𝐞𝐚𝐜𝐡 𝐔𝐒 $ 𝟏𝟐𝟗.𝟒 𝐛𝐢𝐥𝐥𝐢𝐨𝐧 𝐛𝐲 𝟐𝟎𝟑𝟐 The fast fashion market refers to a dynamic and rapidly evolving segment within the fashion industry characterized by the quick production and distribution of trendy, affordable, and mass-produced clothing items. Fast fashion brands prioritize responsiveness to current fashion trends, aiming to swiftly introduce new styles to the market in a cost-effective manner. This market is marked by frequent inventory turnover, allowing retailers to offer a diverse range of products and maintain a sense of novelty for consumers. Secure Your PDF Sample for In-Depth Insights: https://lnkd.in/gQjxgsTs The affordability and accessibility of fast fashion make it appealing to a broad demographic, democratizing fashion by providing consumers with the ability to experiment with and adopt current styles without significant financial commitment. The fast fashion market often leverages efficient supply chains, global distribution networks, and, increasingly, digital platforms to cater to a widespread and diverse consumer base, transcending geographical boundaries. While the sector presents economic opportunities and accessibility to fashion trends, it is also scrutinized for its environmental impact, ethical considerations, and sustainability practices. Top Market Players: Gap, Forever 21, Mango, Esprit, Primark, New Look, River Island, C&A, Cotton On, Topshop, Pull & Bear, Bershka, rue21, Miss Selfridge, Charlotte Russe, Bestseller, NewYorker, L Brands, Arcadia, Future Lifestyle Fashions Ltd, Nasty Gal, Fashion Nova #FastFashionTrends #FashionForward #AffordableStyle #TrendyThreads #QuickFashion #FashionOnTheGo #RapidStyle