Interesting: E-commerce deal count fell more than 50% in 2023: PitchBook 💡
Even as trends improved in the back half of the year, overall deal count and value fell last year compared to 2022.
Most probably, there is a combination of various factors that caused to this observation, however, it is still points out on insufficient level and lack of satisfaction from the process in general.
"While online shopping continues to be an important platform for consumers, there is a divide between retailers and consumers regarding their e-commerce experiences. Some 80% of brands believe shoppers are impressed by their online experiences, while fewer than 50% of consumers feel that way, according to research from Deloitte cited in the PitchBook report. Among the points of disagreement were inventory awareness, ease of returns, delivery updates and accurate search results." (c)
To read the article visit:
https://lnkd.in/exCv86Dk
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