We recently held our first-ever Digital Advisory Council event in Singapore. During the event, 5 key future predictions for 2024 were shared by Josh Morgan, our Managing Director for E-commerce & Omni in APAC. 🤔 How do you think these trends will shape the future of e-commerce?
We were delighted to host e-commerce leaders from the FMCG world at our first-ever Digital Advisory Council event in Singapore! A huge thank you to the wonderful Edouard Delvaux from Colgate Palmolive and Andy Mckimmie from Blackmores for joining our ‘Future of E-commerce' panel, sharing their insights on the ever-evolving state of e-commerce and what the future might hold for the industry. Our very own Vaughan Ryan, Global E-commerce GM, shared global trends impacting the future of e-commerce, and NIQ’s E-commerce Lead for Asia Pacific, Josh Morgan showcased the state of APAC e-commerce and key consumer drivers in the region. Here are some key future predictions for 2024 and beyond shared by Josh: 📈 More Digital: APAC E-commerce hitting 30% of sales by 2030 🤖 More Automation: Efficiencies with Digital Shelf Analytics 🔗 More Integration: Blurring the lines of online and offline 🎥 More Live: TikTok Shop's rapid growth in APAC 🎯 More Personalized: Evolution of the consumer preferences A huge thank you to all who attended the event!