E-commerce by NielsenIQ

🛒 Among specialized marketplaces, 2nd hand platforms are steadily gaining ground. But did you know that the popularity of 2nd hand fashion varies significantly across Europe? 📈 If you want to dive deeper into these trends and uncover more regional insights, don’t miss our latest on-demand webinar ‘State of E-commerce in Europe 2024’. 👉 Watch now to stay ahead of the curve: https://lnkd.in/etg77y6X #Ecommerce

🌟 Price, promotions, and convenience are key factors for APAC consumers. How can your brand align with these preferences and stand out in the crowded e-commerce space? Our article provides in-depth analysis and practical strategies. Get the full scoop here: https://lnkd.in/gzFzE5GU

🚨 From optimizing product content to leveraging retail media, discover how to enhance your online presence and drive sales in the competitive APAC market. Our article offers essential strategies for mastering the digital shelf. Read the full article for expert insights 👉 https://lnkd.in/gSMnfG4W

Did you know 1 in 3 online purchases in Spain are made on Alibaba, Shein, or Temu? Our ‘State of E-commerce in Europe 2024’ webinar dived deep into the volume and value share of the leading Chinese platforms in Europe. 🔗 Watch it on-demand to stay ahead of the curve: https://lnkd.in/etg77y6X #Ecommerce

👀 APAC's diverse markets offer unique opportunities and challenges for FMCG brands. From rising social commerce to the importance of personalization, our article explores how to thrive in this dynamic landscape. 🌟 Explore how you can optimize your digital shelf strategy 👉 https://lnkd.in/g39cTVGy

Last Friday, we hosted the XIV edition of the Digital Advisory Council in Milan – a pivotal event that brought together leading e-commerce professionals from the FMCG and T&D sectors. It was an exciting opportunity to explore the latest trends shaping the industry and discuss the future of e-commerce. Here are some key takeaways from the event: 🚀 What once felt distant is now right here. Platforms like TikTok, and the growing presence of Shein and Temu, are no longer confined to other markets—they're actively reshaping our own. 🌍 E-commerce is not a one-size-fits-all model. It’s constantly evolving, with a landscape that includes pure players, bricks-and-clicks, social commerce, quick commerce, and the rise of discount e-commerce. The need for data-driven decisions becomes more crucial than ever. 🤝 Collaboration is key. Breaking down barriers and leading the change together ensures that we shape the future of e-commerce, rather than being caught off guard by it. A big thank you to everyone who attended, and special appreciation to our guest speakers for their invaluable insights and inspiring conversations! #NIQDigitalAdvisoryCouncil

The e-commerce landscape in Asia Pacific is set for unprecedented growth, with FMCG sales projected to soar to 30% by 2030. Discover strategies to stand out on the digital shelf and capture market share in this competitive arena. 📈 🔍 Dive into our latest article for key insights and actionable tips 👉 https://lnkd.in/gCzSdcgb

Elevating L’Oréal’s E-commerce strategy with NielsenIQ Ecommerce Solutions ✨ We are proud to collaborate with L'Oréal Consumer Products Division to revolutionize their e-commerce approach. With NielsenIQ Ecommerce Solutions, L'Oréal has not only identified key market trends and optimized their global campaigns, but they have gained a more in-depth understanding of their consumer behaviors. Discover how our partnership enabled L'Oréal to: 🔥 Understand the e-commerce landscape: L'Oréal has gained a comprehensive view of the e-commerce market, which allow them to navigate complex dynamics and make confident, data-driven decisions. ⚡️ Identify major trends: L'Oréal has refined their global campaigns by detecting significant trends across various markets, helping them stay ahead of the competition. 🧑💻 Understand consumer behaviors: Our solution has enabled L'Oréal to pinpoint their true competitors and analyze brand portfolios more accurately, giving them deeper insights into consumer preferences. Want to know how we helped a global brand achieve these results? Watch the full testimonial here: https://lnkd.in/g8jZjqTQ Thank you Emilia Simonin (Global Market & Business Intelligence Director L'Oréal Consumer Products Division), for this wonderful testimonial 🙌 #Ecommerce #Innovation #DataAnalytics #DigitalMarketing #Retail #ConsumerInsights #SuccessStory

🌟 𝗘𝘅𝗰𝗶𝘁𝗶𝗻𝗴 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗮𝗻𝗱 𝘃𝗶𝗯𝗿𝗮𝗻𝘁 𝗱𝗶𝘀𝗰𝘂𝘀𝘀𝗶𝗼𝗻𝘀 𝗮𝘁 𝗼𝘂𝗿 𝗳𝗶𝗿𝘀𝘁 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗔𝗱𝘃𝗶𝘀𝗼𝗿𝘆 𝗖𝗼𝘂𝗻𝗰𝗶𝗹 𝗲𝘃𝗲𝗻𝘁 𝗶𝗻 𝗝𝗮𝗸𝗮𝗿𝘁𝗮! 🌟 Over 50 FMCG e-commerce leaders gathered to explore the future of the industry. With key insights from Vaughan Ryan, our Global E-commerce GM, and local perspectives from Josh Morgan (E-commerce Lead for APAC), and Roderick Siregar (E-commerce Associate Director for NIQ Indonesia), we dived into the evolving landscape of e-commerce in Asia and Indonesia. Special thanks to our esteemed panelists, Athina Tokan from Lazada and Rudy Adrian from Diageo for sharing their invaluable expertise on the 'Future of E-commerce'. 𝗞𝗲𝘆 𝗧𝗮𝗸𝗲𝗮𝘄𝗮𝘆𝘀: 🔑 Indonesian e-commerce is shifting focus to profitability and efficiency - optimize your tools and channels! 🛍️ Digital shelf management: Right product, right content, right place = top performance. 📈 The rise of Social Commerce: Livestreaming opens new revenue streams. 🎯 Top consumer drivers: Price, promotion, and convenience. Thanks to everyone who made this event a success! Let's keep pushing the boundaries of e-commerce 🚀

We had the privilege of hosting e-commerce leaders at our inaugural Digital Advisory Council event in India! A special thanks to Vidya Kailasam, Head of Omni Channel Ecosystem from Mondelez India and Sujoy Das our Executive Director-Strategic Sales, India for their insightful fireside chat on seizing the omni future of retail. Our E-commerce Lead for Asia Pacific, Josh Morgan, provided a comprehensive overview of global and regional e-commerce trends, followed by a deep dive on state of e-commerce in India led by Kanaka Bhagwat, our India E-commerce Head, and Sayali Devalekar, Director of Customer Success for India at NIQ. Here are some of the key takeaways for 2024 and beyond: 🌍 India's e-commerce sector is the fastest-growing globally. ⚡ Quick commerce is revolutionizing consumer expectations. 🛒 Consumer behavior is driven by the 3 Cs: Cost, Convenience and Catalogue. 💼 Premiumization trend is fueling SME growth. A big thank you to everyone who joined us for this impactful event!