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STORY SELLS: Emerging brands would do well to sell on their story and how they differentiate vs. competing on price, according to NielsenIQ's Patrick Dougherty, who moderated a roundtable on center store trends at ECRM's Grocery session in Chicago this week. In this interview with Joseph Tarnowski, Pat provides some key takeaways from the roundtable discussion, including the impact of rising costs on consumer behavior, and where store brands fit into the equation. Emerging brands should also check out NIQ's Byzzer powered by NielsenIQ platform, which was built specifically for their data needs. #cpg #cpgindustry #retail #grocery #ecrmrangeme

Patrick Dougherty

NIQ- Director: Grocery, Sweets & Snacks

1y

Great talking with you all today! If anyone is looking for help surrounding price optimization or using data to tell your story, please reach out!

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