Ed Desser’s Post

Matthew Van Houten and fellow industry experts are set to settle the score with sports advertising this week at RTL Beach in #Cannes2024. They'll explore what sets sports advertising apart from other content and how to determine the success or ROI of sports partnerships. Learn more: https://lnkd.in/eGyP3ARi #Sportsadvertising #RTL Group #Advertising

Smart tempered thoughts below on how it is still VERY early for local broadcasters to declare victory over RSNs in the race for local sports rights; remember, teams will be dealing with massive TV revenue holes that OTA reach alone will not even come close to replicating in the near-term, if ever. The below commentary via John WallStreet & Patrick Crakes lays out one scenario (tiered RSN model); the NBA's upcoming national rights deals - which may now also include some form of local rights - may provide another. https://lnkd.in/gUDRRQYV

Media leaders need to ensure their business models are up to par in today’s fast paced live sports market. LTN’s Sara Khan explores how organizations can harness an IP-based approach to live sports distribution and secure long-term commercial success. Read more in SVG Europe: https://lnkd.in/eWnxx3up #LTN #contentdistribution #sportsbroadcasting

New strategies are needed to engage younger sports fans. The same is true for the news business. Great insights from John Kosner and Ed Desser. "Researching your fan base is a must.  (not just relying on Nielsen or syndicated services). Do a SWOT analysis on your media business. How many are willing to pay for your content? How much are sponsors willing to support you? How and where do your viewers spend their time? How do they define fandom? Do they bet on your sport? Where are your new opportunities?"

🌟 Building the ultimate online ad dream team! Just like the best sports teams, diversity in backgrounds and skill sets is key. Each ad tactic is a star player, bringing something unique to the field. Check out the 4 main players you need to be most successful in digital marketing. Let’s win together! 💪🚀 #OnlineAdvertising #DigitalMarketing #DreamTeam #AdvertisingStrategies #MarketingTips #TeamworkMakesTheDreamWork #SuccessMindset #MarketingGoals #SocialMediaStrategy #localiq

From courtside to headlines: Women’s sports are taking center stage, and we’re here for it! 🏀 Check out our latest edition of Talking Points by JSA on why women’s sports dominated the media landscape this spring, and how PR helped fuel the hype: https://lnkd.in/gqeAzs-w

We're excited to be at ADWEEK’s Sports Marketing Summit in next week where Manny Puentes (Genius Sports) and Andy Kauffman (National Football League (NFL)) will be discussing personalising the sports fan experience, in conversation with Zoe Ruderman. You’ll learn: 🔹 How personalised fan experiences around major events like the Super Bowl are resulting in record levels of engagement 🔹 How to capture and grow sports audiences with bespoke interactions that elevate their experience 🔹 What it takes to create a playbook with a personalised fan narrative across multiple channels Secure your pass: https://lnkd.in/eY5NVrcp #sportsmarketingsummit #sportsadvertising

Great article from Sports Business Journal by Erik Ramberg on the benefits of live sports D2C services and how it is reshaping consumers' preference for live sports.  

📢 Traditional monetization strategies for sports rights are no longer enough. Explore our new Global Sports Survey insight to how media companies can engage fans across viewership levels. #SportsMedia #LiveSports #FanEngagement

Ditch the Stands, Own the Game: Social Swamp Sports Social Swamp Sports isn't your average sideline spectator. We're the digital gladiators in the sports marketing arena. We wield the power of social media mastery, event marketing magic, sports campaign and broadcast brilliance. Big names in sports? We've battled alongside them. Ready to transform your brand from underdog to champion? Social Swamp Sports equips you with the tools and strategies to level up your game and dominate the digital playing field. Join the winning team. Contact Social Swamp Sports today. #SocialMediaDomination #SportsMarketingVictory #BroadcastBrilliance