Eeva Karhu’s Post

Join us on our upcoming webinar together with our valued customer Peek & Cloppenburg Germany! Agenda and registration link below. ⬇️ #marketingmixmodeling #continuousmmm #marketingeffectiveness

🌐 Unveiling Omnichannel Insights with Joe Henderson! 🚀 Join us as we delve into the dynamic shifts in consumer buying patterns and the technology-driven transformation of supply chain management and how businesses are adapting to longer sales cycles and why prioritizing tech is crucial in this new era. Ready to deepen your understanding and expand your reach through additional channels? Dive into the complete conversation with Joe by clicking the link in the comments. 👇

Appreciate Miebach providing me the opportunity to discuss the state of the market and the increasing need for technology to deliver on enhanced customer expectations. We're seeing across all levels of the traditional supply chain from data harmonization between suppliers and shippers, from shippers needing expanded highly informed outbound services, to customers driving all of that faster than ever with record-low stickiness. It's an exciting time to be in the supply chain generally, and in supply chain technology specifically.

Struggling to expand your #retail brand's reach? How #technology-driven transformation offsets the impact of dynamic buying patterns, competing with big-box stores & more. Great insights, Miebach & Joe Henderson! Click the link in Comments to listen. 👇

After talking with 100s of brands scaling in retail here's 5 things that are imperative to grow successfully: 1. 📊 Leverage Data: Use sales and inventory data to identify top-performing products and optimize stock levels. Even with this data, you still need a field sales team to make sure it's accurate! 2. 🤝 Build Relationships: Collaborate closely with retail partners to understand their needs and maximize shelf space. Deeply understand why a retailer wants to merchandise your product. 3. 🛍️ Marketing Push: Increase brand visibility with targeted in-store promotions and marketing campaigns. You can leverage your eCom marketing for this as well by giving omnichannel purchasing options to your customers. 4. 👫 Empower Store Staff: Ensure retail staff are well-trained on your products to provide excellent customer service. You can use field sales reps to share insights to the store staff as well. 5. 🧍♀️Customer Feedback: Actively gather and act on customer feedback to continually improve your offerings. Nothing is as important as talking to your customers. What else did I miss? #retail #omnichannel

Explore how integrating online and offline channels can elevate your salon's customer experience and drive sales. Learn from industry leaders like L'Oréal and Madison Reed, who have successfully leveraged omnichannel strategies to thrive in the competitive beauty market. Read our latest blog post to explore the key components and success stories that can help your business grow. 🚀 https://lnkd.in/gjmgfKnp

Do you know what separates wildly successful retail titans from those doomed to shutter their stores? It's the ability to implement profit-multiplying strategies  🚀5 game-changing tricks that could double, triple or even quadruple your bottom line - if you have the guts to execute them ruthlessly: 💥 Flawless Inventory Management 💥 Surgical Data-Driven Decisions  💥 Mind-Blowing Customer Experiences 💥 Omnichannel Domination 💥 Pricing Mastery 📣 Share your thoughts 🚀

Join us for an exclusive webinar in partnership with Retail Dive next week to capture the power of omnichannel marketing with strategic partnerships. ➡️ https://lnkd.in/e-hFTkDZ  I’m excited to be joined by Abby Sell and Emily Gonzales to discuss the journey between Mattress Firm and Criteo's Commerce Media Platform to maximize online and in-store outcomes.  Save your spot to discover key insights, including:  - Strengthening in-store and online presence through digital marketing   - A diversified measurement approach - Accelerating performance with strategic partnerships

What Is Omnichannel Marketing? Definition, Examples + Strategy (via Coursera): https://ow.ly/jtC750RAXy8 #Coursera #smallbusiness #smallbiz #marketing #omnichannelmarketing

In the past year, consumers have increasingly turned to online channels. Meaning, analyzing e-commerce channels and integrating digital and offline strategies have become more crucial than ever. But siloed teams and fragmented insights hinder collaborative planning. To address this, companies must leverage omnichannel intelligence as a common currency for teams to align strategies. Through a unified view, shared frameworks, and continuous collaboration, they can plan successfully. Here's more. https://bit.ly/4b5JBCM #Collaboration #EcommerceStrategy #BusinessInsights