Sellforte

🚀 Case Study: Finnish Design Shop Optimizes Marketing Measurement with Sellforte's MMM 🚀 We’re excited to share how Finnish Design Shop used Sellforte’s Marketing Mix Modeling (MMM) to optimize their budget allocation and media channel effectiveness. The Challenge: ❌ Biased Data: Relying on sources like Google Analytics led to conflicting info, making it hard to measure channel effectiveness. ❌ Complex Budgeting: Allocating budgets across multiple channels and regions was time-consuming and often guesswork. 💡 The Solution: Sellforte’s MMM provided objective data, streamlined the budgeting process, and offered insights that helped Finnish Design Shop optimize their marketing spend. Key Outcomes: ✅ Better Decisions: Clear insights into channel performance. ✅ Simplified Budgeting: Faster and more efficient budget planning. ✅ Optimized ROI: Data-driven adjustments maximized returns. Read the full case study here: https://lnkd.in/dc858SJW Watch our live webinar with Finnish Design Shop here: https://lnkd.in/dZKdpk2A #CaseStudy #Sellforte #MMM #MarketingOptimization #DataDrivenDecisions

🚀 Unlock True ROI with Incremental Target ROAS 🚀 Digital marketing professionals spend countless hours optimizing bid levels across numerous campaigns. But one major challenge persists—how do you ensure that your Target ROAS (Return on Ad Spend) is truly reflective of your campaign's effectiveness? 🤔 The issue lies in ad platform-reported ROAS, which often doesn't account for true incrementality. This can lead to misleading metrics and ineffective campaign comparisons. But there’s good news! By using Incremental Target ROAS, enabled by Next Generation Marketing Mix Models, you can correct these biases and get a more accurate picture of your ROI. 💡 How It Works: - Calibration Multiplier: This factor adjusts your ROAS to reflect the true incremental conversions your campaign drives. - Apples-to-Apples Comparisons: Use Incremental Target ROAS to set more realistic and comparable targets across different campaigns. Read the full blog post here: https://lnkd.in/di-3Fy-B #DigitalMarketing #ROAS #MarketingOptimization #ROI #MarketingMixModeling

🚀 Budgeting season is upon us, and it's a critical time for marketers and media agencies. 🚀 To ensure your marketing efforts are aligned with your organization’s growth objectives and maximize ROI, it's essential to adopt a strategic approach to budgeting. Here are five key steps to guide you: 1️⃣ Use Incrementality-Corrected ROI/ROAS Metrics: Move beyond traditional metrics and focus on true incrementality to understand each channel's real impact. 2️⃣ Understand Channel Saturation Levels: Don’t just chase high ROI numbers—assess where each channel stands in its saturation cycle to allocate resources effectively. 3️⃣ Ensure Budget Sufficiency: Don’t get stuck in last year’s budget. Use forecasting tools to ensure your budget meets your growth targets. 4️⃣ Pace Your Budget Appropriately: Avoid inefficiencies by aligning your budget with seasonal demand and business-specific dynamics. 5️⃣ Build Realistic Scenarios for Finance Discussions: Present well-thought-out scenarios to your finance team that demonstrate the potential impact of different budget allocations and pacing strategies. #MarketingMixModeling #BudgetPlanning #StrategicMarketing #ROI #DigitalMarketing #MediaStrategy #BusinessGrowth #MarketingOptimization https://lnkd.in/dPefjZT8

🚀 We are thrilled to share the latest results from our annual customer feedback survey! 🎉 Our Net Promoter Score (NPS) has reached an impressive 61, reflecting our dedication to providing exceptional value and service. A huge thank you to all our clients for their invaluable feedback and support. 🙏 Here are some key highlights: ✨ We will be enhancing our user interface to make our solution even more intuitive and user-friendly. 📚 Focused efforts on providing comprehensive training materials for our media optimizer to make sure that our clients can fully leverage its potential. 🤝 We are honored by the positive feedback on our collaboration efforts and are committed to maintaining and improving the quality of our services. A heartfelt thank you to all the participants, our amazing Sellforteans, and our exceptional Customer Success Managers team. Your collective contributions are the driving force behind our success! 🌟 #CustomerFeedback #NPS #CustomerSuccess #Sellforte #MMM #MarketingMixModeling #CustomerSatisfaction https://lnkd.in/dU8dkeF2

MMM is great for revealing ROI, but it often leaves us asking "why?" Here's why combining MMM with media metrics is a game-changer: - Comprehensive Analysis: Track everything from impressions to conversions for a full view of your performance. - Actionable Insights: Identify what’s boosting your ROI, whether it’s higher conversion rates, improved order values, or cost efficiency. - Holistic Understanding: Get a deep, data-driven insight into your marketing efforts, empowering smarter decisions and continuous improvement. Find out how Sellforte integrates media metrics in our MMM: https://lnkd.in/d_GZkqVV #Marketing #DataDriven #MMM #MediaMetrics #ROI #MarketingOptimization

🌟 Sellforte had the pleasure of participating in the Meta Master Cross Channel Measurement Summit 2024! 🌟 A big thank you to Meta for the invitation and for hosting such an insightful event. Also, we want to thank all the participants for their amazing input. From cutting-edge discussions on cross-channel ROI to the latest advancements in Marketing Mix Modeling (MMM), the summit was packed with valuable insights and innovative ideas. 🖋 Check out our latest blog post for an in-depth look at the event and our top highlights: https://lnkd.in/dWME7dqn #MetaSummit #MarketingROI #MMM #Sellforte #MarketingInsights #CrossChannelMeasurement #Innovation

🚀 Measuring marketing efforts across all channels is crucial for e-commerce players. Join our speaker Johanna Kuparipuro, Paid Media Lead at Finnish Design Shop, as we discuss Finnish Design Shop's journey into Marketing Mix Modeling implementation. 📅 Date: 6th of June ⏰ Time: 3:30 - 4:15 CET 🌐 Location: Online 🔗 Register now to secure your spot! https://lnkd.in/dVy-WZcP Agenda:  - Introduction to Finnish Design Shop -Why Finnish Design Shop decided to implement a Marketing Mix Modeling tool? -Learnings: How has Marketing Mix Modeling changed Finnish Design Shop's marketing planning and media mix optimization process? -Key outcomes from the Marketing Mix Modeling pilot -Q&A #MarketingMixModeling #MMMWebinar #MarketingWebinar #DigitalMarketing

🚀 Improve your marketing game with modern Marketing Mix Modeling (MMM)! Here’s how MMM benefits performance marketing teams: 📊 Track True ROI: Understand the real impact of your campaigns. 🎯 Optimize Bids: Gain insights into the best bidding strategies. 🚦 Recognize Channel Saturation: Avoid wasting budget on ineffective channels. 💡 Set Optimal Bid Levels: Drive more sales and profit. 🔄 Continuous Optimization: Adjust budgets based on real-time performance. Make smarter, data-driven decisions and drive better results. If you haven't integrated MMM yet, now's the perfect time! 📈 #Marketing #MMM #PerformanceMarketing #ROI #AdOptimization #DataDriven #DigitalMarketing https://lnkd.in/dkt5ucQc

MMM has transformed significantly over the years! Many still have outdated beliefs about MMM, but it's time to update our understanding. 📊💡 Today's MMM is: - More Accessible: Small businesses can now leverage MMM thanks to new technologies. 📈 - Granular Insights: Modern MMM can give you detailed insights into campaign performance, which can help you make smarter budget allocationdecision . 🔍 - User-Friendly: Modern MMM is easy to use, even without advanced technical skills. 🛠️ In our latest blog post, we debunk the TOP 3 MYTHS about MMM. These insights apply to everyone, from omnichannel retailers to performance marketing teams! 📈✨ #MarketingMixModeling #MMM #MarketingStrategy #DataDrivenMarketing #BusinessGrowth #DigitalMarketing #AdOptimization #MarketingInsights #TechInnovation https://lnkd.in/d7pf_k2d

🚀"It might seem tempting to build your own MMM solution. However, do not underestimate the time, money, and resources it takes to build an MMM solution that can compete with the top global solutions, especially if you want to use MMM for an omnichannel marketing strategy." 🚀These words came from Iavorskii Maksim, Head of Marketing Intelligence at JC New Retail (Peek & Cloppenburg) after adopting the Sellforte MMM solution. 🚀Do you also want to know how to effectively implement MMM as an omnichannel retailer? Check out our case study! 🚀We recommend watching our webinar as well: https://lnkd.in/dZKdpk2A https://lnkd.in/d74c_8Qe #CaseStudy #MarketingMixModeling #OmnichannelMarketing #MarketingInsights #MMM #DataDrivenMarketing