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Front row seats on the 3P cookie deprecation rollercoaster 🎢 1. IAB task force says Chrome sandbox does not support most use cases (including lookalike modeling, competitive separation on the page, audience creation, video advertising, frequency capping and most forms of ad reporting): https://lnkd.in/gEe4tiz2 CMA says hold my beer… 2. Reporting Privacy Sandbox does not meet anti-competitive expectations - favouring Google services and limiting competitor access to same data whilst also rendering the ability of publishers and advertisers to be less effective on identifying fraudulent activity. https://lnkd.in/gQ3bG-yb #dataprivacy #privacy #cookieless #customerdatamanagement

Cookie phase-out delay: Much-needed breather for publishers to get their houses in order? The delay, say experts, will allow publishers to firm up on the technologies they are going to be using as the system moves further towards first-party data and consumer privacy protocols. Lakshmana Gnanapragasam, Dhaval Gupta, #LathishNair, Ishan Chaki comment. 🖋 Shantanu David Join e4m's Whatsapp Channel - https://lnkd.in/dHupynWW #e4m #cookies #publishers #privacy #advertising

“Europe's top court has ruled that Meta Platforms must restrict the use of personal data harvested from Facebook for serving targeted ads even when users consent to their information being used for advertising purposes, a move that could have serious consequences for ad-driven companies operating in the region.    "An online social network such as Facebook cannot use all of the personal data obtained for the purposes of targeted advertising, without restriction as to time and without distinction as to type of data," the Court of Justice of the European Union (CJEU) said in a ruling on Friday.    In other words, social networks, such as Facebook, cannot keep using users' personal data for ad targeting indefinitely, the court said, adding limits must be set in place in order to comply with the bloc's General Data Protection Regulation (GDPR) data minimization requirements.”    Under GDPR Article 5(1)(c), companies can only process necessary personal data, preventing third-party data from being used for targeted ads without proper limits. Privacy activist Max Schrems filed a case in 2014, arguing that a social media platform targeted him with ads based on his sexual orientation. The European Court of Justice (CJEU) ruled that social platforms cannot aggregate and analyze personal data, like sexual orientation, from external sources for targeted advertising without explicit consent.    This highlights how GDPR plays a key role in protecting personal data from being used for targeted ads without clear consent. Companies also need to ensure they strictly comply with GDPR by limiting data processing to what is necessary and obtaining explicit consent for sensitive information. https://lnkd.in/gGwFy7uY     #cybertronium #cybertroniummalaysia #dataprivacy #adverstising 

Europe's Top Court Limits Meta's Use of Facebook Data for Ads In a pivotal ruling, the Court of Justice of the European Union (CJEU) has restricted Meta Platforms' ability to use personal data from Facebook for targeted advertising, even with user consent. This decision, grounded in the principles of the GDPR, emphasizes that data cannot be used indefinitely for ad targeting without clear distinctions on data type and time frames. The case was initiated by privacy advocate Max Schrems, who claimed Meta targeted users based on sensitive data like sexual orientation. The ruling mandates stricter data deletion practices for all ad companies, reinforcing the GDPR's data minimization principle. Meta has responded by highlighting its investments in privacy-enhancing technologies. However, this ruling is a call for the industry to adopt robust privacy frameworks. Questions to Consider: How might this decision reshape digital advertising globally? Will stricter data laws emerge as a result? How can companies balance personalization with privacy? What role does data privacy play in your digital usage? This is a step towards prioritizing data privacy, influencing how businesses operate and how users interact online. How will it affect your online experience? https://lnkd.in/e4Ps6i5P #protectingdate #advertising #newruling #alwayschanging

What does 'pay or okay' have to do with the value of personal #data? Click in the link below to find out. As a response to EU regulations (#GDPR and #DMA) Meta proposed a paid subscription to Facebook and Instagram. Subscribers will enjoy ad-free services and Meta will not process their information for personalised advertising. This initiative adds to paywalls used by other websites on the Internet, and they all provide fresh references of asking prices of privacy. In this blog entry, I connect the dots between those topics and provide the reader with useful pointers and references to the value of personal data.

Are you prepared for the cookie-less future that will redefine the online advertising ecosystem in 2024? Denmark, Norway, and Sweden have been operating in a microcosm of strict privacy regulation and cookie depletion, much like what is currently spreading across the US. Direct deals pose a threat to the open web, while stringent data-protection laws are forcing a reevaluation of programmatic bidding. A similar trend was witnessed in Europe with the implementation of GDPR, which led to a surge in direct deals. While direct sales will shift control back to publishers, the introduction of robust privacy regulations can have an immediate impact on marketing spending. Read on for more: https://bit.ly/3RxCjyP #AdvertisingCookies #AdvertisingEcosystem #DataProtection #CookieLessFuture

EU Court of Justice 04 Oct 2024 (3 min): First question: Use of data for advertising must be minimised. 'An online social network such as Facebook cannot use all of the personal data obtained for the purposes of targeted advertising, without restriction as to time and without distinction as to type of data.' Second question: Public criticism does not allow processing. Mr Max Schrems emphasises 'that the principle of "purpose limitation" applies in parallel and that information shared for the purpose of critising unlawful processing by Meta cannot (retroactively) allow the use of personal data for a completely different purpose, such as advertising.' Please refresh the noyb page for any updates. See additional links in Comment. #ECJ #Facebook #Schrems #PersonalData #advertising #dataminimisation #purposelimitation

The UK's Competition and Markets Authority (CMA) has voiced concerns about Google's new Topics API, which aims to reshape ad targeting without third-party cookies. This system, operating on Chrome, Edge, and soon Android, localizes the sorting of user interests into topics, potentially enhancing privacy. However, the complexity of the system and Google's history of privacy issues have left some skeptical. Furthermore, ad industry rivals fear this new setup might limit access to data crucial for effective advertising, suggesting a potential competitive disadvantage. The CMA is also worried that the Topics consent interface doesn't fully inform users about the use of their data. This ongoing shift in digital advertising standards is crucial for anyone in the field to understand, as it could redefine how ads are targeted across major platforms. The ad tech space is really intriguing to me. First of all, on the cookie issue, it is clear that there's really little incentive to change anything, except perhaps from politicians who see a big opportunity for regulatory capture around privacy and big tech. This is concerning for sure, but none has any clue about anything. Just look at GDPR to see the level of incompetence. Watch out for AI regulations. There are huge questions for big tech and consequences to monopolistic approaches to search, particularly Google and AI, and how AI could potentially change its business. The thing is, ad tech has been led by tech companies and computer science rather than agencies, with a big gap in creative talent. In other words, the industry grew overemphasizing technologies like programmatic with little discussion on how they affect and transform traditional advertising practices and creativity. Most creatives are ignorant or hate anything related to ad tech. Perhaps in the end creativity will prevail. ▶ Read more here: https://lnkd.in/dpdKN5QB #google #advertising #martech #cookieless 

As data privacy laws come into effect worldwide, the recent actions by the European Union against Meta's "pay or consent" model show the significance of comprehensive user consent in digital advertising. 🌍🛡️ The European Commission claims that Meta's approach—forcing users to choose between targeted ads or paying for ad-free services—violates the Digital Markets Act (DMA). They stress that businesses must offer true choices regarding data use and protecting user rights. 🔐 It's important to stay ahead of transparent and ethical data practices. 📜 The Colorado Privacy Act, effective this month, includes ideas and language from the DMA. 19 other states have adopted similar privacy protections. Decisions like this in Europe give us a window into how American requirements could change in the near future. 🌟 We're helping clients get up-to-date and ahead of the curve as data collection best practices become law. 📈 It's important as data-savvy marketers that we also win trust with stellar privacy practices. Are you compliant with the CPA and other privacy laws that are coming into effect? Not sure? Let us know in the comments. ⬇️💬 #DataPrivacy #DigitalMarketing #UserConsent #DMArules #Meta #TrustInTech https://lnkd.in/gD_cWFh3

“The U.K.’s data protection watchdog claims a crackdown on websites that don’t ask for consent from visitors to track and profile their activity for ad targeting is bearing fruit. However it’s admitted some of the changes driven by the intervention have seen sites adopting a controversial type of paywall that demands users pay a fee to access content or else agree to being tracked and profiled for ad targeting (also known as “pay or consent”). […] The regulator told TechCrunch it opted for a reprimand in this case, rather than a sanction, as it believes it’s a proportionate use of its powers — ‘based on what will achieve the best outcome, as well as based on our priorities and limited resources.’” #Privacy #GDPR #dataprotection #UKICO #PayorConsent   Subscribe to EDPO's newsletter here: https://lnkd.in/dwK8sde   *This article was not written by EDPO. The opinions and views of the author(s) do not necessarily represent those of EDPO. https://lnkd.in/gzpbJKFE