Effie UK’s Post

As mentioned, on Wednesday I had the honour of being on the judging panel for the Effie Awards 2024. It was a fantastic time spent with some incredible people hugely experienced in and passionate for effectiveness and seeing good work. It was good to see some familiar faces, albeit briefly and the flat screen version of them, as well as reviewing a very high calibre of awards entries. As promised, here are my top 3 observations of how to write a good paper based on my experience judging: 1. A well written, structured paper that flows from section to section is worth it's weight in gold. 2. Don't unnecessarily do your paper a disservice. It's worth paying attention to the category you are entering and making sure that aligns to how you have written the paper. 3. Be 100% clear on the results and how they match up against the objectives of any activity, and make the results easy to understand. Good luck to all entrants! #EffiesJudging #MarketingEffectivenessObservations #EffiesAwards2024

🏆One of the biggest challenges when working on multi-regional campaigns 🌎 is to find an insight that is new, distinctive and one that can travel across the globe. Another significant challenge of Effie cases is to present the results 📈in a way that they support your goals and objectives, are well presented, coherent and bulletproof despite questioning 🏹by experts from various backgrounds and industries: Andrew Gardner, Amy Wright , Shweta Harit , Neal Davies, Shaun Dix , Lucas Conte Viktoria Williams, Alessandro Manfredi, Effie Worldwide #effies

We are excited to announce that we will be joining Ascential’s LIONS Division, alongside their impressive portfolio of brands - Cannes Lions International Festival of Creativity, WARC, Contagious, and Acuity Pricing (formerly Brand View) (subject to regulatory approval).    LIONS and Effie are the most powerful benchmarks of creativity and marketing effectiveness. We look forward to what we can achieve with the global marketing and business communities, and how we can demonstrate that really effective and creative marketing is a route to growth for all organizations.   Our mission to lead, inspire, and champion the practice and practitioners of marketing effectiveness globally remains unchanged. Our ability to deliver it at scale and across our Academy, Insights and Awards programs becomes even greater. Our heritage as a not-for-profit will be preserved and transformed into a new global foundation: The Effie and LIONS Foundation, Inc. (subject to regulatory approval). The Foundation will be dedicated to educating the next generation of talent, offering training for all marketing students, especially those under-represented in the marketing community. The rigor and process of the Effie brand will remain, and our team will continue to deliver to the high standards you expect from us. Our new alliance has the potential to bring extraordinary value to our industry and we could not be more energized for what’s next. Creativity. Effectiveness. Together. Read more here: https://lnkd.in/eSWsH8J2 #effies Traci Alford Jae Goodman Philip Thomas

Earlier this month, Senior Account Manager Rebecca McLaren competed in the Cannes Young Lions Globe Media Group competition. Given just 24 hours to flip a brief for the media category, she and her partner embraced the opportunity to showcase their industry expertise. Read Rebecca's takeaways below! 🦁 *** Win or lose, Young Lions was an opportunity for myself and my partner to fully own a plan from start to finish. Not only did it put our industry knowledge to the test, but it also challenged us creatively and allowed us to dream up blue-sky ideas for an important cause, reinforcing what I love most about my field of work. Here are just a few things I learned throughout the competition: 1. Take time to think independently. The first thing my partner and I did when we got the brief was read it individually and take our own notes. While a lot of our initial thoughts ended up being the same, we each pulled a few nuggets the other hadn't thought about, helping us avoid groupthink and leading to a stronger end result. 2. Don't rush into a solution. The pressure of a 24-hour turnaround had my partner and I itching to "crack the case," but we knew that careful research of our target and a thoughtful insight were what would best lead us there. Though we became set on a potential solution early on and didn't expect ourselves to budge, once the final insight came together, we challenged ourselves to reassess the fit and (unsurprisingly) came up with an idea we loved even more! 3. Write to edit. With a 10-slide maximum and no guaranteed ability to present our deck, my partner and I made an effort to be deliberate about the final copy we chose to include and how it was written. While we were excited about our idea and could see it coming to life, we consistently asked ourselves if everything we were talking about was there in the deck - and if it was being articulated as clearly as it could be.

Next week Cannes Lions International Festival of Creativity I´ll have the Honor to be part of Young lions Marketers competition 2024, what an honor and important responsibility. Can´t wait for an exited week! @Melissa Chen Andrea Quaye @chris brown Shannon Womack 🔜 I'm sure we´ll do our best 🦁 Gabriel Suárez Ortega #BusinessManagement #LiderandoEquipos #FMCG #Commercial #Innovacion #PlaneacionEstrategica #changemanagement #SalesAndMarketing

Cannes Lions Day 1: The first Grand Prix and Gold Lions have been awarded – so what do they tell us? Here are a few top-line thoughts from the opening day’s results in Lions Health, Outdoor, Print & Publishing and Audio & Radio: Big brands are back: Jury presidents made much of the fact that mega brands like Coke and Magnum have been producing outstanding work this year. The emphasis seems to have shifted towards ‘commercial creativity’ – rather than purpose for its own sake. Using creativity to drive business growth is absolutely on message at Lions 2024. Purpose moves centre stage: That said, there are also some potent examples of how purpose can become part of the commercial heart of a campaign. Coca Cola’s Recycle Me and Pedigree’s Adoptable both placed purpose at the centre of their winning campaigns. AI is already making its mark: Lions Juries don’t like tech for tech’s sake – but they do admire a clever AI-powered campaign. Siemens’ success in Pharma with Magnetic Stories - and an Outdoor Grand Prix for Pedigree’s adorable Adoptable - are powerful advocates for mashing AI together with great creativity. Shared success: There was plenty of success on day one for entries from the Middle East, India and Latin America. BBDO Dubai’s Child Wedding Cards looks like it will be one of the week’s high impact success stories, after picking up a Grand Prix on day one. Laughter is the best medicine: The Cannes Lions team let it be known that humour would be celebrated this year – and early award winners have shown this to be the case. Specsavers’ Misheard Version and Dramamine’s The Last Barf Bag are both worth checking out if you want to see how humour can lift even the most unlikely products and services. As Jefferson Starship might plausibly have said: “We built this city on sausage rolls”. Looking forward to a fascinating day two, with numerous entertainment and craft awards up for grabs. If you’re in Cannes, don’t forget to read the Lions Daily News…

20 Effie Awards Latin America shortlists! Huge shoutout to our teams for their creativity and dedication, and a special thanks to our clients—Gatorade, Xtra Flamin’ Hot, Amazon Operaciones Mexico, Rockstar, Doritos, Sabritas, and María Gamesa. Let’s keep pushing boundaries! 🚀 ____ About: ISLA is the first Creative Agency in Latin America with the mindset of a Business consultancy. Born at the intersection of creativity, strategy, media, and data, it is capable of transforming brands’ business and making them a part of popular culture. Our purpose is to help the new generation of marketers transform the headwinds and volatility of this new era into tailwinds that propel them towards achieving their challenging business goals.

What are the Effie Awards about? Are they about momentary glory? Do they also create some sort of envy? What about learning opportunities? Maybe it is just a competition? But couldn't they be more than that? Of course, the idea of Effie is built upon all of above. But in particular, Effie is an opportunity for the marketing and communications community to get inspired to create more efficient and creative campaigns and a unique opportunity to celebrate these campaigns together. Effie encourages mutual appreciation, fair play, and validates successful campaigns. The marketing and communications community has gone through significant changes over the years, but it has never given up on asserting itself or celebrating its achievements. This year's Effie Gala will be about celebrating a job well done that we can all learn from. The Effie Awards are about a mature, constructive, and open community learning to transcend individual egos for the common good. Catalin Albu, Stefan Chiritescu, Diana Crâșmariu, Elia Cazan, Laura Moisă, Razvan Acsente, Laurentiu Semeniuc, Nastase Oana-Raluca, Ioana Cadir, Gabriela Luca, Monica Dudau, Sergiu Mircea, Carmen Miruță, Monica Eftimie, Victor Dobre, Diana Flutur, Valer Hancas, Dana Nae Popa, Stefan Iordache, Dana Bulat, Andrei Cohn, Ionut Datcu, Bogdan Santea, Catalin Gaitanaru, Laura Tampa

If Golin's success at Cannes has whetted your appetite for how awards can help build the profile of the most outstanding work coming out of your agency, the good news is that you've got over a week to get your Creative Moment Award entries in. 😀 Good luck folks The link to the Creative Moment Awards site is in the comments

There are so many reasons that being involved with Awards ceremonies works, but why do we run them? For us it is simple, we want to celebrate the businesses in each of our cities (Bristol, Bath, Cardiff, Exeter) - We are connectors in our cities and bring businesses together to build relationships with new/old/potential clients. That way the businesses we work with get awareness, exposure, new customers and new connections. Having read an article written by AwardStage it really reminded me of the reason we do what we do, both for us and for our clients! 'Above all, awards bring joy! Their main goal is to celebrate success and spread smiles. Being associated with that kind of positive vibe is worth its weight in gold' 'Awards are a fantastic way to skyrocket your brand awareness. They create loads of buzz — from announcing dates and entry requirements to profiling judges and revealing winners.' 'Awards programmes reward effort and quality and, as a result, can help to improve standards across your industry as everyone strives for excellence, and to be 'top of the tree' #Awards #Ceremonies #Awareness #FeelGood #Business #Bristol #Cardiff #Exeter #Bath #MediaClash