Interesting info here from the Women's Sport Trust on the demand for women's sport, particularly around digital platforms, including: 🎵 Barcelona women’s football team has seen a near fourfold increase in TikTok views by focusing on culturally relevant content (music, entertainment, fashion) e.g. Spotify playlists from players. 👀 Athletes are driving more TikTok views than their WSL clubs, e.g. Mary Earps achieved 142m views over the season, compared to 52.5m for Man Utd Women. 🏀 The WNBA has delivered significant digital growth across a range of platforms, including achieving 60m views on TikTok in May 2024 (driven by a high-volume content strategy and the effect of star player Caitlin Clark). Recommendations for clubs included building both the club and players' profile through video content strategy, tapping into areas of cultural relevance and activating the creator community of your sport. #womenssport
Latest figures from the Women’s Sport Trust, with broadcast analysis from Futures Sport & Entertainment, show that more people in the UK are watching women’s sport and they’re spending more time than ever before watching Barclays Women’s Super League (BWSL) matches. A record 22.6 million people watched 3+ minutes of women’s sport* between January and May 2024 – up on the previous best of 22.0 million during the same period in 2023 – with a 10% growth in free-to-air viewing hours (53.8 million v 48.7 million in January-May 2023). Football, rugby union and cricket had the largest audience. Read the full details on the Women’s Sport Trust website here: https://lnkd.in/exHsrDeC
