Redtorch

'In a world where broadcasters, brands and stakeholders are constantly vying for the limelight, there is no better indicator of success than the volume of memes a topic generates.' 🙌   Explore the best memes from #Paris2024 with our Digital and Social Media Executive Jamie Skelly.    Read below ⬇️ https://lnkd.in/e8QnGNzK   #Olympics #SportsMedia #SportsMemes

The message is clear from the #Paralympics: they aren't here to play games. After an incredible Olympics, we can't wait to help our clients make the most of the Paralympics. 🙌 🎥: Paralympics #Paris2024 #SportsBiz

Here are some of the best memes from #Paris2024:    🔫 The contrasting style of the Olympic shooters provided endless material. https://lnkd.in/eZSEdFGK   🕺 Raygun's 'enthusiastic' breakdancing skills made her an easy target for online ridicule. https://lnkd.in/eaG4cjXa   🎥 Not every athlete will make the cut, this trend proved why. https://lnkd.in/erPUQ79C   🇺🇸 Snoop Dogg's involvement at the Games is already internet legend. https://lnkd.in/eVfR56HM   🤸♂️ Stephen Nedoroscik's relatability made him destined to go viral. https://lnkd.in/ef9_iJKd   📸: ©ITF / ©Hayley McGoldrick / ©Hangry_Rider / ©Dunkie #Olympics #SportsMedia #SportsMemes

Restrictions around sharing Olympic video content on social media forced brands to think differently. Here are the best examples of how they did it …   🎥 Virtual Re-creations: French newspaper Le Monde’s creative animations brought the action to life, producing over 25 videos during #Paris2024. Their re-creation of Leon Marchand’s first gold medal performance alone received over 100,000 likes. 👇 https://lnkd.in/gHbyCSmF https://lnkd.in/ghWQHZeK https://lnkd.in/gWU445XB   📲 Still Image Reels & Carousels:  Still images were used in photo galleries and short-form videos to capture raw athlete emotion, mirroring broadcast footage. This approach was used across International Federation accounts throughout the Games. 👇 https://lnkd.in/g6wA4Pb3 https://lnkd.in/gWkYJZZN   📸 Instructive Graphics:  CBS' split-screen graphics highlighted dramatic finishes, with these two posts amassing 40,000 likes on Instagram. 👇 https://lnkd.in/gbb3dMCr https://lnkd.in/geGDmYWA   📸: ©Canoe World / ©Le Monde / ©ISSF / ©CBS #Olympics #SportsMedia #BroadcastRestrictions #CreativeContent

“Paris 2024 was a masterclass in effective athlete and influencer engagement and set a new standard for future Olympics." Our Research & Strategy Director and Co-founder Chris Argyle-Robinson shares insights from his first-hand experience at the Games. 🇫🇷 Read below ⬇️ https://lnkd.in/eaNjbTQE #SportsMarketing #Research #OlympicGames #Insights

It's a privilege to have been part of such an incredible Olympic Games! 🇫🇷 A massive shoutout to the Redtorch team for working so hard to support our clients. Paris, it’s been a pleasure. 🙌 #Paris2024 #SportsBusiness #SportsAgency

Great to have our CEO Jonny Murch in Paris for a busy few days... feel free to contact him if you'd like to catch up! #OlympicGames #Paris2024 #SportsAgency

People have been glued to #Paris2024, following sports and narratives they wouldn't otherwise engage with.   With so many broadcasters, brands and stakeholders in sport vying for this attention, we have picked out 5️⃣ examples of Olympic content that have successfully broken mainstream culture.   Yusuf Dikec 🔫 🇹🇷  The discussion around the silver medalist shooter has now gone far beyond the nonchalant approach to his craft. Our research team have reported on him so often, they feel they know him personally. https://lnkd.in/gp_KMm-Q   Snoop Dogg and Horses 🐎  Snoop's involvement at #Paris2024 was always going to create plenty of viral moments, but his enthusiasm for horses, whilst decked out in full attire has tickled the imagination more than his other escapades. https://lnkd.in/gRp4Pjiy   Pole Vault Fail 👀 The unfortunate nature of Anthony Ammirati's exit from the pole vault was always going to be the stuff of internet legend. The incident speaks for itself.... https://lnkd.in/ecKQyrpA   The Pommel Horse Guy 🤸 Stephen Nedoroscki's unassuming nature, solving Rubik's cubes whilst waiting to steal the show on the pommel horse, has won hearts everywhere. His Clark Kent looks only add to his unlikely hero status. https://lnkd.in/gDnhxUid   The Olympic Muffin 🧁 Norwegian swimmer Henrik Christiansen kicked off the viral obsession, but now the muffin has taken on a life of it's own, with other athletes pushing it beyond his grasp and into internet culture. https://lnkd.in/eaNY8agF 📸: ©Olympics / ©NBC / ©Monica Burton / ©RK Jackson / ©Dave Winter/Shutterstock #Olympics #SportsMedia #SportsCulture

What’s so interesting about the viral photos from #Paris2024 is that - while AI could create them - they wouldn’t be nearly as powerful or effective if it had. 📸 And that’s the point: We want to see human’s doing great things; it’s why we watch the Olympics, and it’s why these photos are great - because they were taken by a human. 🙌 ©Martin Rickett / ©Charles McQuillan / ©Patrick Khachfe / ©Franck Fife / ©Naomi Baker / Getty Images #Olympics #SportsMedia #Photography

What a whirlwind! So much to take in at the Paris 2024 Olympics! Our CEO Jonny Murch has put together a few thoughts and observations as to how different stakeholders are making the most of these extraordinary moments including… ➡️Athlete expression ➡️International Federation creativity ➡️National Olympic Committees celebrating athlete moments ➡️Broadcasters going big on talent and digital ➡️Sponsors are energised and active ... and how Paris is showcasing its unique charm and identity to position itself in people's minds and make the city stand out on the global stage. Read more: https://lnkd.in/ezfV3g_j