Elena Chuldina’s Post

How to impress investors using media publications? Here's a guide on creating and securing media coverage and making your content newsworthy to drive business growth and foster strong investor relations 🔗 https://dmnts.co/media 🔗 #Duamentes_growth #startups #growth #pr #mediarelations #coverage #investors #investorrelations #media #business

For startups, securing media coverage and establishing industry authority is crucial for attracting investors, customers, and top talent. However, navigating the PR landscape can be challenging, especially for time-strapped founders juggling multiple priorities. This is where specialized PR agencies come into play, offering a strategic advantage to entrepreneurs seeking to amplify their brand's voice. From crafting compelling press releases to securing high-profile media placements, these agencies provide end-to-end PR solutions tailored to the unique needs of startups. By leveraging their industry connections and media relationships, they can help you reach your target audience and shape the narrative around your brand. Explore our article to learn more about the top PR agencies for startups and how they can help you stand out in a crowded market: https://lnkd.in/gXXJ-kag Bob Gold & Associates Upright Position Communications Ketchum Krupa Consulting Hotwire Bevel Six Eastern Black Unicorn PR Otter Public Relations #publicrelations #pragencies #pr #entrepreneurship #startups #branding #media #marketing #pressreleases #startupgrowth #prfirms

Mastering PR for Startups: Insights from Y Combinator CEO's Michael Seibel Navigating public relations can be a complex process for startups. Y Combinator CEO Michael Seibel shares invaluable advice for startup founders on effectively managing PR strategies. I’ve also added my insights. Treat PR Like Business Development  The key to successful PR lies in treating it similarly to business development. This approach involves: Building Genuine Relationships Develop connections with reporters just as you would with business partners. I urge entrepreneurs to opt for warm introductions over cold outreach. Making Your Own Press Contacts CEOs and co-founders should personally build relationships with journalists. Avoid relying on PR agencies, especially in the early stages. (Seibel’s words) Generating Timely and Relevant News News should be current and relevant. This includes product launches, significant milestones, key business deals, and fundraising events. What is news to you would most likely be irrelevant in a newspaper, so look to build actual credibility with newsworthy publications. Pitching Process:  Exclusive Offers From my experience, pitching your story exclusively to one tech journalist at a time, targeting outlets where your audience is concentrated, is very important. Consistent News Sharing Regularly share news, aiming for coverage every month or two rather than a single large story annually. (Siebel’s words) Effective Communication: Simple and Clear Introductions Your email to reporters should be concise, ideally allowing them to grasp your news and respond within thirty seconds. Preparation for Calls Be ready with key points about your news and company, and follow up with helpful materials like notes, screenshots, and graphs. Be Flexible You might have a specific angle in mind but remember, journalists have an editorial calendar they need to stick to, so be open to exploring new ideas for your story. Long-Term PR Strategy:  Maintaining a News Queue Keep a pipeline of 3-5 news items ready for the next six months. Analyzing Success Rates Aim for a 25-50% success rate with your pitches, and learn from any rejections. Evolving Role of PR As your startup grows, the role of PR evolves. PR professionals can become more strategic in managing press relations. Hello PR experts, what are your thoughts on this post? #entrepreneurs #startups #pr #innovation #media #tech #publicrelations

🔄 Transform PR Mistakes into Opportunities! 🔄 In the fast-paced startup world, PR mistakes happen. The real test? How you bounce back! Discover how smart PR strategies can turn potential disasters into powerful brand-building opportunities. Key Takeaways: 1. Own Up to Mistakes Quickly: Transparency builds trust. 2. Communicate Your Solutions: Show commitment to improvement. 3. Innovate from Insights: Turn mistakes into innovation. 4. Engage With Your Community: Build stronger relationships. 5. Monitor and Adjust: Stay responsive to feedback. 6. Leverage Media Relationships: Control the narrative. 7. Highlight Positive Outcomes: Publicize your progress. Ready to turn challenges into strengths? 🔗 Read the full article and elevate your PR game! #StartupSuccess #PRStrategies #CrisisManagement #BrandResilience #Innovation #CustomerEngagement #MediaRelations #BusinessGrowth #ReputationManagement #Entrepreneurship https://lnkd.in/gWRa2yQD

Getting media attention doesn’t have to be complicated. Our latest blog post shares quick-start PR strategies designed specifically for startups to help you build brand awareness, credibility, and drive growth. 💡 Ready to elevate your PR game? Check out the full blog post for actionable strategies to get your story out there! 🔗 https://lnkd.in/gcsC2SPw #AlphaStory #startup #publicrelations #business #communications

Tech startups, are you facing PR hurdles? From defining your brand voice to securing media coverage, navigating the PR landscape can be tricky. Check out our latest post to discover common challenges and tips to tackle them head-on! #TechStartups #PRChallenges #StartupSuccess #MediaStrategy

EXCLUSIVE: Typically, startup CEOs reserve public relations for significant events, such as securing funding, forging partnerships, entering new markets, or addressing crises. Adjoa Kwansima Kwakye, a PR Consultant thinks this shouldn’t be normalized. In an interview with Adjoa, she tells us why a continuous PR strategy is essential for building a resilient and influential brand—one that thrives not just in moments of success, but throughout the quieter phases of growth and change. Read here 👇🏽 https://lnkd.in/dy9TcjN7

When considering the acquisition of a PR agency, it is important to highlight the significant financial benefits that can result for the founder. According to recent industry research, the average acquisition of a PR agency can yield a substantial financial windfall for the founder. This can be attributed to the premium that acquirers are willing to pay for successful PR agencies with a strong client base and proven track record of delivering results. In fact, a survey conducted by industry experts found that founders of PR agencies can expect to receive a return on investment of up to 3-5 times their annual revenue through an acquisition. This financial gain not only rewards the hard work and dedication of the founder but also provides an opportunity for strategic growth and expansion within the industry. #PRacquisition #FinancialSuccess 💼 The infusion of capital into a business can offer the founder a sense of financial stability and independence, enabling them to explore personal interests, diversify their investments, or relish in the rewards of their hard work. 💼 Research shows that founders who secure significant funding are more likely to experience long-term success and growth, as they have the resources needed to scale their business operations, expand their market reach, and innovate their products or services. In fact, a study by the Small Business Administration found that businesses with access to capital are 65% more likely to survive and thrive in the competitive market landscape. 💡 Moreover, having additional financial resources at their disposal allows founders to weather economic downturns, navigate unforeseen challenges, and capitalize on emerging opportunities within their industry. This flexibility and resilience are essential for sustaining a business in today's dynamic and unpredictable market environment. 📈 Ultimately, the infusion of capital not only benefits the founder personally but also contributes to the overall success and sustainability of the business. By strategically leveraging funding to fuel growth and innovation, founders can position their company for long-term prosperity and market leadership. #CapitalInfusion #BusinessGrowth For numerous entrepreneurs, achieving financial stability signifies the ultimate realization of their dedication and perseverance, marking the acquisition as a profoundly fulfilling milestone. 💼 #EntrepreneurshipSuccess 📈 https://bit.ly/4bnspsr #CommPRO #Acquisition

“𝗔𝗿𝗲 𝘄𝗲 𝗿𝗲𝗮𝗱𝘆 𝗳𝗼𝗿 𝗣𝗥❓” is a question that often comes up in our conversations with start-up founders.     As with everything, there is a ‘right’ time to engage in PR to leverage its full potential for your start-up too!    Here are some factors to consider in order to find out if your start-up is ready for 𝗣𝗥:     𝗜𝗻𝘃𝗲𝘀𝘁𝗺𝗲𝗻𝘁  You have a compelling product/service and yet face challenges in securing funding. In this case PR can serve as the catalyst in capturing the attention of VCs and investors to secure the funding your venture needs. However, do remember that it is not sufficient to have just a brilliant idea before it goes for media scrutiny. It is important to have tested it, received feedback from potential users and identified competition before you go down the PR route.    𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗢𝗯𝗷𝗲𝗰𝘁𝗶𝘃𝗲𝘀  You have a clear plan for growth for the next 1-3 years - by this we don’t just mean revenue but plans to raise investment, for recruitment, partnerships and more. If you have chartered out a roadmap for three years, your start-up is ready for PR.    𝗥𝗲𝗽𝘂𝘁𝗮𝘁𝗶𝗼𝗻  If you have developed a product/service that has gained the approval of the users and you are seeking to enhance its credibility, it’s time to consider PR. Remember, reputation is key.    𝗜𝗺𝗮𝗴𝗲 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴  If you want to shape a favourable image for your company in the eyes of your target audience, showcase values, mission and the positive impact you aim to make through your start-up, then the PR route is right for you. However, make sure you are able to articulate all of it before you kickstart your PR campaign.    𝗕𝘂𝗱𝗴𝗲𝘁   PR is not advertising or lead generation or sales. It is a long-term investment if you want to get results. There is a fair amount of testing in finding out what messaging works and what doesn’t. Although start-up founders do not like to hear this, it is true that PR takes time, and you cannot gain fame overnight. So, make sure that you have a dedicated budget on an ongoing basis before you start a media relations programme. Or if you cannot afford an ongoing programme, opt for a project-based approach to achieve specific goals.    Looking to take your business to the next level through PR❓  📧 Write to us: 𝗶𝗻𝗳𝗼@𝘀𝘁𝗿𝗮𝘁𝗰𝗼𝗺𝗴𝗹𝗼𝗯𝗮𝗹.𝗰𝗼𝗺       #StratComGlobal #PublicRelations #PRagency 

When considering the acquisition of a PR agency, it is important to highlight the significant financial benefits that can result for the founder. According to recent industry research, the average acquisition of a PR agency can yield a substantial financial windfall for the founder. This can be attributed to the premium that acquirers are willing to pay for successful PR agencies with a strong client base and proven track record of delivering results. In fact, a survey conducted by industry experts found that founders of PR agencies can expect to receive a return on investment of up to 3-5 times their annual revenue through an acquisition. This financial gain not only rewards the hard work and dedication of the founder but also provides an opportunity for strategic growth and expansion within the industry. #PRacquisition #FinancialSuccess 💼 The infusion of capital into a business can offer the founder a sense of financial stability and independence, enabling them to explore personal interests, diversify their investments, or relish in the rewards of their hard work. 💼 Research shows that founders who secure significant funding are more likely to experience long-term success and growth, as they have the resources needed to scale their business operations, expand their market reach, and innovate their products or services. In fact, a study by the Small Business Administration found that businesses with access to capital are 65% more likely to survive and thrive in the competitive market landscape. 💡 Moreover, having additional financial resources at their disposal allows founders to weather economic downturns, navigate unforeseen challenges, and capitalize on emerging opportunities within their industry. This flexibility and resilience are essential for sustaining a business in today's dynamic and unpredictable market environment. 📈 Ultimately, the infusion of capital not only benefits the founder personally but also contributes to the overall success and sustainability of the business. By strategically leveraging funding to fuel growth and innovation, founders can position their company for long-term prosperity and market leadership. #CapitalInfusion #BusinessGrowth For numerous entrepreneurs, achieving financial stability signifies the ultimate realization of their dedication and perseverance, marking the acquisition as a profoundly fulfilling milestone. 💼 #EntrepreneurshipSuccess 📈 https://bit.ly/4bnspsr #CommPRO #Acquisition