Eleonora Marongiu’s Post

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Graduated with a Double Degree in International Management

Yesterday Zegna brought on the runway #OasiOfCashmere Winter 2024, another demonstration of the exceptional craftmanship and heritage of this luxury Italian brand. I'd like to share a few thoughts on this brand which has been a recent focus of my research for a university project. 🌱I regard the Ermenegildo Zegna Group as a paramount example of how an organisation can play a pivotal role in the social and environmental landscape. 🌳Through their vertical integration strategy, they effectively manage every aspect of the supply chain, carefully executed according to strict standards, from the supply of high-quality raw materials to the distribution at their point of sale. #OasiZegna exemplifies their commitment to sustainability, a Piedmont natural park safeguarded by the Zegna family, contributing to the enrichment of the area's biodiversity and the preservation of its natural beauty. 🌿At the same time, they reached their 2025 profitability goals ahead of schedule, showcasing that sustainability and economic-financial success can go hand in hand. Looking forward to seeing what's next and for more companies to follow in their footsteps! #zegna #ermenegildozegnagroup #oasizegna #oasicashmere #fall2024

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