ELG Insider’s Post

Did you know that partnerships extend far beyond mere transactions? Join us on a transformative journey through the intricate world of partnerships with our inaugural episode of "The Partnership Path" podcast! Dive deep into the conversation, where Toni and John emphasize the concept of partnerships as distinct entities, separate from partner accounts. From stakeholder mapping to strategic decision-making, our hosts provide the keys to success, guiding you through the nuances of establishing partnerships tailored to your industry or geography. "We have to think of the partnership as a separate entity, a standalone business that we define together," says Toni. It's about creating a common language for success, mutual growth, and shared goals. Here are some key takeaways: - Differentiating between partner accounts and partnerships - Defining partnerships collectively with partners - Customizing partnerships based on industry or geography - Using specific and clear language as the linchpin to successful partnership management Tune in now and start using specific, clear language as the linchpin to successful partnership management, and share with us: How do you approach defining partnerships in your portfolio? What obstacles have you encountered, and how did you overcome them? Let's build a community of thriving partnership managers. Share your experiences in the comments below!

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I'm so grateful to Chance Irvine for his transparency in sharing his incredible expertise with me during this Channel Insider: Partner POV interview. I truly believe his insights will help any channel solution and service providers who watches or listens to this episode. If you want to know what clients want from their outsourced IT teams and else impacts their decision to contract with you, this is THE interview to watch!

Sometimes I get stuck in a calendaring rut, scheduling formal meetings weeks ahead. That’s a problem. My best business insights usually come from impromptu interactions. A prime example? Running into "IRON" Mike Steadman 🥊🏴☠️ in December. We were attending CEOCircle, a veteran CEO event hosted by Bunker Labs and J.P. Morgan. I almost skipped it, thinking my to-do list was more important. What a mistake that would have been. During lunch, Mike pulled his chair up next to mine. We’d spoken before (as guests on our respective podcasts), but we had never met in person. We dove in deep, dissecting our sales strategies and client management techniques. The exchange was electric. Mike had approaches I'd never considered, and I had a few strategies he hadn't tried. That conversation sparked an hour of frenzied brainstorming for me that night. It shifted my perspective on selling and adding value for clients. My advice: Break out of your formal calendaring slog. Seek out spontaneous conversations. They might just be your next big breakthrough.

Don’t be a lone wolf: How teamwork & strategy lead significantly better real estate deals Discover the power of collaboration and strategic planning in securing top-notch real estate deals. In this video, we delve into how teamwork and a well-thought-out strategy can elevate your real estate ventures and lead to significantly better outcomes. Talk about partnership and dealing collaborations, don't go it alone in the competitive world of real estate. Learn how to harness the power of teamwork and strategy to achieve outstanding results. Full Podcast on my Website or YouTube Channel (Links in bio) #PropertyManagement #Collaboration #LegalExperts #InvestmentStrategies #PartnershipStrategy #LeadStrategy #AirbnbSuccess

Who's your IPP? More and more companies are looking to drive revenue through Strategic Partnerships, so instead of ICP, it is important to think about your Ideal Partner Profile As I begin week 2 of building Partnerships at Pipedream, I wanted to re-share an impactful conversation I had with Will Taylor 🤝 on The 20% Podcast Here are some important questions to consider when building your IPP: Who: Who are our customers? Why: Why is what we are doing so important for the partner to pay attention to and work together? What's the win for the client? - How can our platform(s) provide value to the client's experience? - Can our platform enhance another platform's reporting capabilities to benefit the client? What's the win for the partner? (Joint Outcomes) - How can the partner benefit from selling more of their software? - Will the partner experience better retention due to more integrations? - How does increased integration lead to higher retention and more revenue for the partner? - What are our Co-marketing opportunities? How do I win? - What are the direct and indirect benefits for us? - Will we see longer retention, faster deal cycles, and higher lifetime value for clients? - Can we achieve more success stories and a stronger "better together" narrative within the ecosystem? ___________________________ This month I will be bringing your more conversations from Partnership leaders, kick off this month strong by listening to Will's episode on The 20% Podcast: https://lnkd.in/eB3WRB-F What else was important when you were building out your Partner Program? #20percentpodcast

❓ 𝗖𝗮𝗻 𝘆𝗼𝘂 𝗱𝗲𝘀𝗰𝗿𝗶𝗯𝗲 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗶𝗻 𝗹𝗲𝘀𝘀 𝘁𝗵𝗮𝗻 𝟳𝟱 𝘄𝗼𝗿𝗱𝘀 ❓   🤔I found it challenging when it was time to create my elevator pitch. I was too focused on covering everything we do and the many ways we can assist businesses, that I lost sight of the goal.   🔍🎯Thankfully, my colleague, Leighann Lovely 💭, helped me refocus and figure out a simple way to describe what we do. Together, we came up with: My name is Scott E. LeBeau, Founder of One Source Direct.    I help business owners struggling to generate Leads through our custom platform. It directly connects buyers with sellers, ensuring that when a user is actively looking for your product or service in your area, the lead is sent straight to your inbox. Seamlessly helping your business grow.   Interested in learning more? Let's set up a meeting to discuss how One Source Direct can help you. Go to https://onesourcedirect to learn more or sign up at https://lnkd.in/gkF7Ruj2. Thank you Hernan Sias of Business Bros. Podcast for your support! #financialadvisors #financialadvisor #financialadviser #financialadvisers #cfp 

Have you ever wondered what elevates a partnership beyond the usual business transaction? Dive into the latest episode of "The Partnership Path in Real Life" podcast, where Edmundo Del Castillo Soto from Microsoft joins our host John. Get ready for an eye-opening discussion in our first In Real Life episode! Join us as Edmundo delves into his journey of "Managing Partnerships instead of Accounts." He'll unpack the complexities of strategic decision-making, stakeholder mapping, and the finesse required to customize partnerships for different industries and regions. "Have you envisioned partnerships as standalone entities, businesses shaped collaboratively?" Edmundo poses this thought-provoking question to John. Tune in for a deep dive into the keys to successful, mutually beneficial partnerships and shared objectives. Key Takeaways: The distinction between managing partner accounts and nurturing partnerships. The collaborative approach to defining partnerships. Customizing partnerships to align with specific industry needs and geographical nuances. Don't miss out! Tune in now at https://lnkd.in/gdKZtRw7 or your favorite podcast platform. Arm yourself with the vital tools for effective partnership management. Let's create a dynamic network of successful partnership managers. Share your insights on defining partnerships in your portfolio in the comments below! ♻️ Repost this if you find this helpful.

Are you tired of putting in long hours and late nights crafting detailed proposals only to be faced with an echoing silence? Navigating the minefield of client acquisition requires more than just generating lots of leads; it involves strategic insight to identify the most promising prospects and a nuanced approach to avoid being ghosted. This latest episode of The Agency Accelerator podcast dives into mastering client acquisition — the right way Discover the art of fine-tuning your prospect radar, ensuring every ounce of effort is channelled towards engagements primed for success. Learn how to construct proposals that break through the noise, compelling your prospective clients to not just take notice, but to take action. Most importantly, arm yourself with techniques to keep the lines of communication open and flowing, banishing the ghosting that can leave you questioning your approach. Don't let another great proposal vanish into the void. Tune in now: https://buff.ly/4aTLVwx #ClientAcquisition #AgencyGrowth #NoMoreGhosting

In this episode, the hosts, Scott and Andy, discuss how to deal with ambiguity and lack of information in business. They share their insights and experiences on how to handle these situations and use them to your advantage. They talk about acknowledging the situation, communicating effectively, and taking action to advance your project or opportunity. Andy also shares a story about a client who was lost and confused about their business story and how he coached them to be clear, concise, and compelling in their sales pitch. Whether you are facing ambiguity in your own business or helping your clients navigate it, you will find this episode full of valuable tips and advice.