ELG Insider

As GTM leaders, you know that data is everything when it comes to proving the success of your strategies.  That’s why Pavilion‎ and Crossbeam‎ are conducting the Future of Revenue Survey — to gather key insights on what’s driving growth for GTM teams in 2024. By participating, you’ll not only contribute to groundbreaking research but also gain early access to critical benchmarks that can validate and strengthen your ELG strategy. Get the data you need to showcase the impact of your ecosystem approach before it’s officially unveiled this fall. 👉 Share your insights: https://lnkd.in/gBv_cShM

Scaling your reselling program can really boost your revenue and expand your reach, especially with platforms like the Microsoft Commercial Marketplace and their Partner Ecosystem.   To do this right, here’s what you have to do:  ✅ Get yourself listed on the Microsoft Commercial Marketplace. ✅ Craft a solid offer that includes clear margins and services. ✅ Start connecting with potential Microsoft partners using tools like WeTransact.  ✅ Make sure your resellers get all the training and support they need.  This process is easy when you start your reselling program, but what happens when you want to scale? We asked Juan Jose Castiblanques‎, a former Microsoft‎ employee and now WeTransact‎ CRO, for advice. Here are his four steps to scale your reseller program and leverage the Microsoft Marketplace for it: https://lnkd.in/dQx3y8uJ

Seamless collaboration is the key to delivering greater customer value. When your go-to-market teams work together effectively, the result is faster customer success and long-term retention. Today at 11am EST, join us and thousands of GTM leaders at 360insights Ecosystem session to explore how integrated ecosystem orchestration is helping organizations like yours boost collaboration, drive business impact, and enhance customer experiences. Don’t You can’t miss the insights that will be shared by: 🔹Sharon Maxfield, Sr. Product Marketing Manager, 360insights 🔹 James Hodgkinson, SVP, Ecosystems, 360insights 🔹 Hannibal Scipio, Principal Analyst, Forrester 🔹 Steven W Kellam, CRO, StructuredWeb 🔹Allan Adler, Managing Partner, Digital Bridge Partners 🔹 Cody Sunkel, Co-Founder & VP of Growth, Partner Fleet 🔹 Bob Moore, Co-Founder and CEO, Crossbeam 🔹 Maisa Fernandez, Director, Global Partner Marketing, ServiceNow It isn’t too late, register now: https://lnkd.in/e83-Skjs

Psst… we have the juiciest GTM secrets, from groundbreaking ELG strategies to insider tips from top GTM leaders.  And now, you can access these golden nuggets of wisdom on a daily or weekly basis.  Whether you’re looking to accelerate your deals, expand your reach, or just stay ahead of the curve, we have your back! Check out our new look and dive into the content that’ll help transform your GTM game.  https://lnkd.in/g2_qcpp7

Is your tech stack aligned with your strategic objectives? The future of business growth lies in ecosystem strategies that ensure your technology supports the bigger picture. At the upcoming 360insights‎ Ecosystem session on October 9th, experts from Forrester‎, Partner Fleet‎, Crossbeam‎ and more will dive into how organizations are evolving their strategies and tech investments to drive ecosystem-led growth.  Discover how to optimize your tech stack for better business outcomes! 💡 Learn more and save your spot: https://lnkd.in/e83-Skjs

Partners can help throughout your sales cycle, by sharing intel, influence, and intros to:  🔹 Revive of a deal gone dark due to ghosting from a prospect 🔹 Increase your upsells by 3x 🔹 Get your deal cycles 50% shorter 🔹 Generate ecosystem qualified leads Learn how to overlay partners in your sales cycle here: https://lnkd.in/gBkBzSFT

Okay, we know it’s early October, but who says transformations need to wait until January? Just in case you missed it, we’ve had a glow-up. The fresh new ELG Insider is your ultimate go-to for ecosystem-led growth (ELG) insights, strategies, and success stories. 🏆 What’s new? ✅ Unified content from Reveal + Crossbeam ✅ A hub for GTM leaders to drive revenue, close more deals, and boost partner success ✅ More tips, stories, and ELG wins from those who have achieved the promise land Why wait for the "New Year, New You" vibe when we can level up right now? It’s always the right time to rethink, reflect, and grow thanks to ELG plays. Let us know what you think 👉 https://lnkd.in/g2_qcpp7

Product-market fit is a moving target — just ask Bob Moore, our co-founder and CEO.  He’s learned firsthand how building a great product isn't always enough. In the latest episode of In Depth from First Round Capital, Bob Moore sits down with Brett Berson to share the lessons he’s learned from navigating the highs and lows of entrepreneurship, including: 🔹How to evaluate and validate startup ideas 🔹Lessons from falling in and out of product-market fit 🔹Spotting market shifts that impact your business 🔹Tactics for distribution and building with conviction 🔹Unlocking network effects in software 🔹How to scale and create durable startups From his early days with RJMetrics Inc. to building Crossbeam, Bob's insights are invaluable for founders and operators alike. Listen to the episode now: https://lnkd.in/dnNE-UNP

Why should ELG Insider be your go-to resource for your go-to-market strategy? Because it’s not just about theory — it’s about action. We’ve combined insights from Reveal‎, Crossbeam‎, and top GTM leaders to create a resource hub where you can learn from those who’ve already achieved success. We’re committed to helping you leverage your partner ecosystem to build, scale, and succeed. Join the movement and unlock the future of B2B growth. https://lnkd.in/g2_qcpp7 #ELG #EcosystemLedGrowth #B2BGrowth #RevenueGrowth #GTM

In sales, there's a fine line between driving success and falling behind. Are you guiding your team like the “good cop” — or are you holding them back like the “bad cop”? Good sales leaders: ✅ Listen to the customer and tailor the message accordingly ✅ Use data and ecosystem insights to identify opportunities ✅ Leverage AI to streamline processes and boost productivity ✅ Build relationships that drive measurable growth  Bad sales leaders: ❌ Ignore buyers’ unique needs and stick to outdated scripts  ❌ Reject data and ELG insights, missing out on key opportunities  ❌ Fail to use AI, leaving the team overwhelmed with manual tasks  ❌ Build relationships but fail to convert them into revenue  Which one are you? 🕵️♂️ It’s time to let the “good cop” take charge and steer your team towards smarter, more strategic selling.  Want to know what else good sales leaders do? Check out our latest article: https://lnkd.in/gEDYVWBw