Are OMEGA SA are currently the winning the sponsorship race at the Paris 2024 Olympics?
As both a watch, and a sports fan, I am enjoying and interested at seeing professional athletes competing (and winning) in luxury watches. Athletes not wearing the usual Garmin, WHOOP, COROS, etc. associated with athletes and sports, but in some cases wearing watches well in excess of £10k.
As well as being the official timekeeper, Omega has multiple Ambassadors competing in the games. And the alignment is there; precision, performance, and consistent development. Their winning athletes are bound to the clothing brands to each country, such as Team GB and adidas, but Omega has the ability to sponsor the most high profile athletes, regardless of the country they represent.
Omega's Ambassadors claiming gold so far are:
Hifumi Abe
Leon Marchand
David Popovici
Thomas Ceccon
Kaylee McKeown
Diego Botín and Florian Trittel
Yaroslava Mahuchikh (bottom right)
Noah Lyles
Mondo Duplantis (bottom left)
Keely Hodgkinson (top left)
Gabby Thomason (top right)
If Omega Ambassadors were a country, they'd be 3rd in the medal table.
So the question stands, are Omega winning the Olympic sponsorship race?
#marketing #olympics
Managing Director, Lilly Research Centre UK (retired)
3moAs I recall we have a significant affiliate in France. I guess you wish them well also ?