If you scored a Valentine’s Day reservation at a swanky Michelin-starred restaurant this year, you might wonder why an elite restaurant rating guide has the same name as a company that makes tires. All-weather radials and fine dining have little in common, after all. But, to chefs and restaurant owners, recognition from the century-old Michelin tire brand is a lifelong dream. How did it all come to be? Read my story for CNN to find out featuring insights from Michelin-starred chefs themselves. https://lnkd.in/eCbaBV6c
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If you scored a Valentine’s Day reservation at a swanky Michelin-starred restaurant this year, you might wonder why an elite restaurant rating guide has the same name as a company that makes tires. All-weather radials and fine dining have little in common, after all. But, to chefs and restaurant owners, recognition from the century-old Michelin tire brand is a lifelong dream. The roots of what evolved into an incredibly influential ranking system did not begin with the intent of leading diners to the highest quality restaurants. If anything, it was a sneaky publicity campaign now legendary for its success. 👇
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