Have you ever considered the fascinating connection between Michelin-starred restaurants and Michelin tires? Yes, they're both from the same company! Dive into this intriguing article, which offers a masterclass in not only marketing your product but also leveraging additional services that could potentially evolve into standalone businesses. It's an insightful exploration into innovative business strategies.
If you scored a Valentine’s Day reservation at a swanky Michelin-starred restaurant this year, you might wonder why an elite restaurant rating guide has the same name as a company that makes tires. All-weather radials and fine dining have little in common, after all. But, to chefs and restaurant owners, recognition from the century-old Michelin tire brand is a lifelong dream. The roots of what evolved into an incredibly influential ranking system did not begin with the intent of leading diners to the highest quality restaurants. If anything, it was a sneaky publicity campaign now legendary for its success. 👇
