Elixirr Digital’s Post

Ready to stay ahead in South Africa’s digital landscape? We can assist you in embracing these top 5 trends to grow your business: Mobile-First Marketing Social Commerce Video Content WhatsApp Marketing Digital Payments Let’s take your brand to new heights! #DigitalMarketing #MarketingTrends #SouthAfrica #MobileMarketing #SocialCommerce #VideoMarketing #WhatsAppMarketing #Fintech #BusinessGrowth #DigitechBolt

We recently launched #SonarByAdnami - our attention measurement tool - and Politiken was one of its early adopters 🚀 💬 "As a publisher on the sell-side of advertising, outcomes used to be a black box for us. With Sonar, it is possible to see how ads perform across different formats and advertisers. This helps us make smarter decisions when selling our inventory. On the other side of the spectrum, advertisers can now fairly compare publishers. Instead of just looking at prices, they can see real outcomes; the attention their ads generate." says Jacob Wæver, Head of Business Development at Politiken. 💪🏽 Sonar helps your ADS get the #attention they deserve by providing YOU with all the insights you need to #optimise wisely. Get to know Sonar here 👉🏽 https://lnkd.in/d4Vu6kCR #digitaladvertising #displayadvertising #marketingagency #adtech

Case study: Seonet Digital not only helped Newsan 𝗹𝗼𝘄𝗲𝗿 𝗶𝘁𝘀 𝗖𝗣𝗔 𝗳𝗿𝗼𝗺 𝟲𝟬 𝘁𝗼 𝟮𝟴.𝟮𝟲 but also 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗲𝗱 𝗼𝘃𝗲𝗿 𝟰𝟲 𝗺𝗶𝗹𝗹𝗶𝗼𝗻 𝗶𝗺𝗽𝗿𝗲𝘀𝘀𝗶𝗼𝗻𝘀, expanding its market reach and visibility. Using the Yandex Ads Ecomm+ pay-per-result model, they surpassed every goal they initially set! Kudos to the Head of Paid Media at Newsan, Tomás Espasandin, and COO of SEOnet, Raul Antonio Suarez, for those outcomes. And, of course, good job to John Muñoz Castillo for the guidance! Curious how we can help your business achieve similar results? Follow me! https://lnkd.in/e_hsED8v

What if you could keep your articles free while ensuring a steady revenue stream? With Bidmatic.io Rewarded Ads, both parties benefit: ✔ For readers: no paywalls, no subscriptions — access a full publication in exchange for a quick ad. ✔ For publishers: consistent revenue generation while delivering a high-standard user experience. It’s a win-win strategy to keep your audience engaged and your website profitable. Read more about Rewarded Ads on our website. Link in the comments 👇 #AdTech #ProgrammaticAdvertising #PublisherStrategy #AdFormats #RewardedAds

𝐀𝐝 𝐯𝐬. 𝐬𝐮𝐛𝐬𝐜𝐫𝐢𝐩𝐭𝐢𝐨𝐧 𝐫𝐞𝐯𝐞𝐧𝐮𝐞: 𝐀𝐧𝐚𝐥𝐲𝐳𝐢𝐧𝐠 𝐩𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐚𝐧𝐝 𝐦𝐨𝐝𝐞𝐥𝐬 - MONDAY NEXT WEEK! Don't miss out on the Monetization Week presentation by SODP's founder and publisher monetization expert Vahe Arabian! 𝐓𝐡𝐢𝐬 𝐢𝐬 𝐚 𝐅𝐑𝐄𝐄 𝐎𝐍𝐋𝐈𝐍𝐄 𝐞𝐯𝐞𝐧𝐭 𝐟𝐨𝐫 𝐝𝐢𝐠𝐢𝐭𝐚𝐥 𝐩𝐮𝐛𝐥𝐢𝐬𝐡𝐢𝐧𝐠 𝐚𝐧𝐝 𝐧𝐞𝐰𝐬 𝐦𝐞𝐝𝐢𝐚 𝐩𝐫𝐨𝐟𝐞𝐬𝐬𝐢𝐨𝐧𝐚𝐥𝐬. 🚀 In 2024, media owners' global advertising revenue is expected to amount to around $926.66 billion, and projected to grow to $1,085.45 billion by 2027 (Statista). 📈 At the same time, subscriptions are the fastest-growing revenue stream among digital publishers (AOP/Deloitte). How do publishers find the right balance between these two revenue streams, and what are the dos and don'ts? Join the session to find out. You will gain valuable insights into optimizing ad placements, leveraging data-driven strategies, and navigating the complexities of ad performance metrics to drive sustainable growth and profitability in their digital publishing endeavors. ➡ Day 1 of Monetization Week | 27 May 2024 🕒 3-4 PM CET | 9-10 AM ET 🔗 Grab your pass here: https://lnkd.in/dT-xQfdk #MonetizationWeek #AdRevenue #SubscriptionRevenue #DigitalPublishing #NewsMedia

🚀 Ad Quality = Revenue Boost for #DigitalPublishing! 💰 #DYK: Low-quality ad networks limit revenue potential. Taboola's focus on quality attracts premium brands with big budgets, boosting performance for publishers. 🌟 And now, @Yahoo advertisers can launch campaigns on Taboola's publishers, expanding opportunities for publishers and advertisers alike. Let's drive revenue and elevate digital publishing together! 💡Reach out or COMMENT below to get started. #NativeAdvertising #MarketingStrategy #DigitalMarketing #TaboolaPublisherAmbassador #ContentMarketing #TaboolaxYahoo Carl Ballantine Kohei Tsuji Yaebeen Na Roy Dopaishi Richard Barretto Ploy Hassan Arthur Koechlin

Bluesky is gaining traction as publishers report engagement rates three times higher than on rival platforms, drawing attention from media outlets and developers. A recent blog post by the decentralised social network highlights its growing role as a traffic source for online publishers, featuring data and testimonials from prominent news organisations that have observed increased engagement and conversions. If you haven’t explored Bluesky yet, this could be a compelling reason to start: https://lnkd.in/edzAKmNC #bluesky #socialmedia #socialmediaplatform #engagementmatters #trafficsource #publisherinsights #platformgrowth #socialmediatrends #digitalengagement #socialtraffic #elmscreative

How long can you sit with mediocrity? I’ve spoke with multiple advertisers recently who aren’t happy with their paid media performance, but aren’t reviewing management. Why? 😩 it’s too much effort 😱 they’re scared of performance drops 🤷♀️ they can’t be bothered This baffles me, because dealing with a problem is hard for a short period, but then it can get better 📈 Whereas sitting uncomfortably with something you’re unhappy about can last for months and months, and have a greater impact on both performance and motivation. Surely if you hate something, you should change something? #ppc #paidsocial #paidmedia

🚀 Analysing Creative Performance made easy with R17's Social Metrics Cheat Sheet 🚀 Our cheat sheet includes objectives, metric definitions, formulas, and optimization tips to ensure you understand not just what these metrics are, but how to leverage them to properly analyse and optimise your creatives 📈 Download R17's FREE Social Metrics Cheat Sheet in our latest article 💼 🔗 https://lnkd.in/dUQ_Gpvu #eCommerce #DigitalMarketing #PerformanceMarketing #R17Ventures #CreativeAgency #ClientSuccess #MarketingStrategy #BrandGrowth #Ecommerce #RevenueBoost

ARE VERIFICATION COMPANIES BEING CHALLENGED? 1. DoubleVerify and IAS faced industry challenges and shifting perceptions in 2024. 2. Verification firms help avoid problematic ads, with DoubleVerify earning $572.5M and IAS $474.4M in 2023. 3. Both companies' share prices halved due to unmet expectations and criticism. 4. Publishers criticized keyword blocking for reducing ad revenue, citing cases like Taylor Swift's Time feature. 5. Advertisers scrutinized verification firms after ad misplacement scandals and "made for advertising" sites. 📖 article by Business Insider : https://lnkd.in/e3jdpsZG 🌎To learn more about verification and keeping ad dollars safe join the AdTechGod Slack Community : https://lnkd.in/g-XzVDkX ✉️Sign up for the Marketecture Media newsletter: https://lnkd.in/e73KX4RG