Ellen Procter’s Post

I found this take really interesting and something I have caught myself doing. I fall within the 69% of Gen Z who now buy secondhand (Koutsou-Wehling, 2024). However, this does not necessarily make my shopping habits sustainable. Instead of endlessly scrolling on ASOS, I replaced it with endless scrolling on Vinted, hoping to find potential steals. Last summer, my addiction to Vinted was so intense that I had to send different parcels to different pickup shops, as one worker remembered who I was due to the frequency of my visits to collect parcels. At one point, I had 4 different parcels across 3 different pick up points in one week. My turning point was when a worker said to me 'just the one parcel to collect today?' I was mortified ! For me, the low price points are the most enticing aspect of shopping secondhand, which is a key characteristics of ultra-fast fashion companies like Boohoo and PLT, which can ultimately influence shoppers to over-consume. So, while shopping secondhand is considered more sustainable, the rate at which I was consuming wasn't inherently unsustainable. Even though I'm far from following the #ruleof5 and only purchasing five new items a year, I'm really trying to reduce the number of clothing items I purchase year on year.

View profile for Tiffanie Darke, graphic

Director at Story Studios

Please be careful with shopping pre-loved. The second hand market is a wonderful solution for circularity but there is no evidence that it is slowing the rise of the primary market. Indeed it may well be fuelling it ("I can afford to buy this because I can just sell it on afterwards.") If you are interested in a more sustainable approach to fashion, which means buying less, that also applies to second hand. On the #ruleof5 I allow myself 4 second hand items on top of 5 new a year. This is a great piece from Louise Chunn in The Guardian yesterday applauding the Alexandra Schulman Zadie Smith hosted second hand sale to raise money for local food aid, (and shining a light on Rule of 5, for which, thank you!). The sale is a brilliant way to deploy circularity and ethical fashion. But second hand is not a guilt free all you can eat buffet. Just be careful not to swap your high street addiction for a second hand addiction. https://lnkd.in/ex-TU2Jc

The latest fashion rules: buy pre-loved labels and just five new items a year

The latest fashion rules: buy pre-loved labels and just five new items a year

theguardian.com

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