♻ Some 47% of Gen Zers favor brands and companies that support sustainability, according to March 2023 data from ISCS and Big Village. Discover how brands and marketers are prioritizing sustainability in 2024 and use this insight to inform your strategy. Access our free guide, here: https://lnkd.in/e4rnmeaR #marketing #sustainability #greenmarketing
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♻ Some 47% of Gen Zers favor brands and companies that support sustainability, according to March 2023 data from ISCS and Big Village. Discover how brands and marketers are prioritizing sustainability in 2024 and use these insights to inform your strategy. Access the full guide, here: https://lnkd.in/gjiDs-GY __ #sustainability #greenmarketing #marketing
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📈 Looking to capitalize on a shifting market? Consumers are seeking products that align with their sustainability values. Here are a few of the ways companies can benefit from this shifting demand 🍃 Want to read the full article to capitalize on the benefits? Click the link in the comments! #ConsumerDemand #SustainableProducts #Sustainability #LifeCycleAssessment
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Maddy Cooper, Flourish founder, is getting ready to bridge the sustainable marketing gap at the GDS Group CMO Insight Summit next week! And according to our sustainable marketing readiness assessment, it looks like she has her work cut out for her. 91% of marketers agree sustainability is a priority, YET... 75% lack internal programs to communicate their efforts effectively. Only 13% actively use a sustainable marketing playbook. 63% are struggling to connect their sustainability efforts to their brand. Marketing is a powerful tool, that when used effectively can help cultivate a thriving, sustainable future. Take our assessment for insight into your brand: https://lnkd.in/dSJkjRN8 #Flourish #GDSSummits #SustainableMarketing #CMOInsight #sustainability #GDSCMOSummit
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Sustainability isn't just a trend, it's the future! And savvy marketers are taking note. Sustainability is no longer a "nice to have"; it's a business imperative. By integrating sustainability into your marketing strategy, you can tap into a growing market, build stronger relationships with your customers, and gain a competitive advantage. Going green is good for business and these are some of the reasons : Boosts brand image and loyalty: Consumers connect with brands that align with their values. Attracts new customers: Eco-conscious consumers actively seek sustainable options. Increases sales: People are willing to pay a premium for green products. Improves brand differentiation: Standing out in a crowded market with your commitment to sustainability. Let's talk about how we can help you leverage sustainability to grow your business! #SustainableMarketing #GreenMarketing #CircularEconomy #BrandPurpose #ImpactfulStorytelling #MarketResearch #Insights
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3 core insights to inform your sustainability marketing 🌱💡 UM (IPG Mediabrands) and Kantar surveyed more than 5,000 U.K. shoppers to understand how purposeful sustainability messaging shapes brand preferences and influences purchase decisions. Here’s what they said 👉https://goo.gle/4aZvIVF Special thanks to: Michael Hanbury-Williams, Gabriele Herrmann-Scharnberg, Daniel Bendix, Gerald Breatnach #Sustainability #MarketingTrends
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Exciting to see our sustainability research featured on Think with Google's global homepage! The climate crisis is here and now and we all have a responsibility to do everything we can to take action. Among other findings, this paper benchmarks the importance of different sustainability factors in citizen purchase choices vs traditional purchase drivers. What an achievement! Michael Hanbury-Williams Gabriele Herrmann-Scharnberg Gerald Breatnach Esther Fong Rebeca Vélez Mínguez Nico Pirroni 💚
3 core insights to inform your sustainability marketing 🌱💡 UM (IPG Mediabrands) and Kantar surveyed more than 5,000 U.K. shoppers to understand how purposeful sustainability messaging shapes brand preferences and influences purchase decisions. Here’s what they said 👉https://goo.gle/4aZvIVF Special thanks to: Michael Hanbury-Williams, Gabriele Herrmann-Scharnberg, Daniel Bendix, Gerald Breatnach #Sustainability #MarketingTrends
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2024 is set to be the year of the eco-conscious consumer! 🌱 As we step into 2024, the trend is clear: consumers are increasingly drawn to brands which prioritise the environment. It's not just about products anymore; it's about values and impact. 🌟 🤝 Partner with IMA because we're your eco-conscious marketing ally! Why choose us? 💡 Expertise in Green Marketing: We understand the eco-conscious market like no other. 🌿 Environmental Insight: Our strategies are rooted in sustainability, reflecting your commitment to the planet. 🚀 Results-Driven: We don't just talk green; we deliver growth with a sustainable edge. By aligning with IMA, you're not just making a statement; you're making a difference. Let's build a future where your brand isn't just seen but celebrated for its environmental ethos. https://lnkd.in/dZt_EwCY #EcoConsciousMarketing #SustainableBrands #2024Trends #MarketingWithPurpose
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Wait until you see the whole world suddenly want to save Earth in 2024. Sustainability has been on the rise across several industries over the past few years, but it’s expected to grow into marketing to have strong ethical and sustainable value that consumers can support and engage with. How do you plan on incorporating your values within your marketing? #Trends #Trends2024 #Marketing #DigitalMarketing #DigitalMarketingExpert #DigitalMarketing2024 #Sustainability
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In a recent global online survey, a whopping 81% of global respondents feel strongly that companies should help improve the environment. Consumers are actively seeking out brands that are purpose-driven and conscious about the planet. As the world remains a fragile place, it will be key for brands to reiterate their sustainability in 2024. 🌍#EcoFriendly #Sustainability #SustainableBusiness #sales #DigitalMarketing
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Digital Marketing Specialist | Data-Driven Marketing | Social Media Marketing | CRM I Meta Ads | PPC | Graphic Designing | Video Editing | Web Development | AI
*Follow for more... 🌍 Why Your Brand Needs to Focus on Sustainability 🌍 1️⃣ Meet Consumer Demand – Today's customers are choosing eco-friendly brands. 2️⃣ Build Trust & Loyalty – Demonstrating social responsibility strengthens brand credibility. 3️⃣ Stay Competitive – Sustainability is not just a trend; it's a long-term business strategy. 4️⃣ Reduce Costs – Sustainable practices can lead to more efficient operations and savings. 5️⃣ Attract Talent – Top talent seeks to work for companies making a positive impact. Is your brand embracing sustainability yet? 🌱♻️ #SustainabilityInBusiness #EcoFriendly #BrandStrategy #SustainableMarketing #GreenBusiness #CSR #FutureOfBusiness #LinkedInTips
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