Embassy of Switzerland in South Africa’s Post

Stop Piracy! South Africa takes a bold step against counterfeits.   In today's digital age, the prevalence of fake and counterfeit products is an alarming issue. To combat this, the STOP PIRACY Influencer Campaign was launched in August 2024, drawing attention to the ease with which consumers can encounter fake products online. It also raised awareness about the importance of purchasing genuine goods. By choosing to "Buy OG. Only Genuine," consumers can help protect the local economy and support local entrepreneurs, thereby supporting the fight against piracy.   The campaign involved prominent influencers, MAXHOSA and Lelive, who themselves became advocates for originality, subtly influencing their followers to rethink their purchasing decisions to rather focus on authenticity. We celebrated these partnerships during a Gala Event on 22 August.   The campaign was spearheaded by the Swiss Federal Institute of Intellectual Property IGE IPI , the CIPC - Companies and Intellectual Property Commission (a member of the dtic Group), and Monarchy TV under the Swiss-South African Intellectual Property Project, funded by SECO Economic Cooperation and Development .   #OGxC #FightFake #DontPirate #CIPC #IPAwareness

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Lukas Rossel

Public Administration Student | Passionate About Public Administration, Public Policy, and Strategic Communication

1mo

Great initiative! Supporting genuine products is crucial for boosting local businesses. Kudos to the influencers and organizations involved in promoting authenticity and raising awareness!

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