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🎙️ What new skills are you learning or have recently learned? Our founder, Sarah Beech, sat down with The Tech Effect to discuss the importance of upskilling and staying on top of trends. What’s the current trend affecting your organization or industry? 📈 This week, we're at the Collision Conference (@collision), North America’s fastest growing tech conference, to learn about emerging technologies, everything AI and how future trends will shape the way we connect with audiences.🤖 💻 📱 #Digital #Marketing #AI #Technology

Ever wondered what sets apart the ultra-successful from the rest of us? It's not luck or magic – it's riding the wave of trends! Let's break it down: folks who invested in the stock market before 2004? Multimillionaires now. Those who dived into digital marketing circa 2012? Making it rain. And let's not forget the YouTube content creators who hopped on board in 2017-18 – rolling in the dough! So, what's the secret sauce? It's spotting trends and jumping on 'em like a pro surfer catching the perfect wave. And guess what? The wave of the future is crashing down right now: AI, baby! Artificial Intelligence isn't just sci-fi anymore – it's the real deal, and it's changing the game for businesses everywhere. Think about it: AI is like having a super-smart assistant who never sleeps, crunching data faster than you can say "unicorn." Now, here's the kicker: you don't have to be a tech whiz to cash in on the AI craze. Nope, you just gotta get creative! Whether you're tweaking your existing business with AI smarts, diving headfirst into a new AI venture, or even just brushing up on your AI knowledge, there's a slice of the pie for everyone. Imagine automating mundane tasks, predicting customer behavior with eerie accuracy, or revolutionizing your industry with cutting-edge AI solutions. The possibilities are endless – and so are the potential profits. So, here's the bottom line: if you wanna be the next big thing, you gotta ride the trend train. And right now, that train's headed straight for AI town. Buckle up, hop on board, and get ready to ride your way to success! Cheers to the future, #AI #Trendsetters #SuccessStories #LinkedInWave #innovation #strategy #leadership #management #innovation

As a marketing professional we live in a world where we spend large amounts of time to find the edge. The edge on innovation, on competitors, on cost, on creative ideas. The list goes on. I attended the Digital Mastery Summit last week and enjoyed listening to Mike Abel's thoughtful view on AI and the power it gives us. Power for good or power that can destroy. At the same time I have seen firsthand how #sensdigital is democratizing research through its usage of AI and behaviour tech. We all know having loads of data does not necessarily mean you have info you can act on. Often we need to understand the why behind a customer's behaviour. AI and behaviour tech can give you an edge on your data. Later on it struck me that not only is this technology giving you the edge on research, but it actually gives you an edge on customers. No matter where they touch your business. This is brilliant news. Furthermore this edge can be used much wider in your business and in your processes. If I was running a business or a marketing team I would spend significant time on working out where I can best use this edge. #aiinmarketing #DigitalMasterySummit2024 #Theedge

Join us Thursday, August 8th at 12-12:45 pm EST for a provocative conversation as industry experts and insights leaders from Urban One, Inc, Google, and CMB delve into the transformative impact of #GenAI within the realms of #media, #technology, and #entertainment. This discussion will highlight the findings from CMB’s 2024 Consumer Pulse report that explores the current landscape of GenAI adoption and its implications. Join us: https://bit.ly/3ye7olv Key Takeaways: 💡 Consumer sentiment of GenAI for media, entertainment, tech, and social media brands. 💡 The dynamic intersection of GenAI and media, technology, and entertainment. 💡 How GenAI will reshape innovation, products, brands, and consumer behaviors. 💡 How GenAI is reshaping our own trades as researchers and the implications for advancing research methodologies and insights. 💡 The tricky areas for brands to navigate when it comes to trust, credibility, ethical and responsible integration of AI. 💡 Research methods and roadmap ideas to inform your own insights and innovation work.

Stop thinking about AI in terms of being a technical conversation. Consider the following presentation I gave on social media back in 2010. Communities moving through waves of high speed innovation react the same way over and over (human nature prevails.) Check out the four typical paths they choose below: 2010, Social Media Trends >>>>>>>>>>>>>>>>>>>>>>>>>>>> There will be moments in this evolution of capabilities that will drive people to make personal and community decisions about how new tools will be used. Some will become lazy.  They will stop the pursuit of bettering themselves. Some will become possessive.  They will use knowledge to enslave others. Some will become free.  They will use tools to establish meaningful impact. Some will become extinct.  They will refuse to do it differently. Which one are you? Is there another path you haven’t considered? #innovation #artificialintelligence #socialmedia

Hyper Personalisation 👇 Imagine walking into a store where everything is chosen just for you. That's hyper-personalization—a virtual personal shopper who perfectly knows your tastes and shopping habits. This level of personalization is now possible thanks to AI and machine learning. AI can detect patterns from user data, providing tailored experiences that match individual preferences. It's a game-changer for businesses. Repost this for your network ♻️ Thank you! 📌 Follow Manoj SG Saharan for more insights on personalization and digital transformation. P.S. Don’t forget to share your thoughts and experiences in the comments. Let’s learn and grow together!

As we look towards the future, it's easy to get swept up in the excitement of new technology and data-driven strategies. But in 2024, we may see a shift towards solving business problems through traditional methods rather than relying solely on fads and pop culture trends. With stricter regulations for advertising and the advancement of AI tools, it's essential to remember the power of human connection and problem-solving skills. While social media algorithms may continue to evolve, let's not lose sight of the fundamentals that drive success. ____ #socialmedia #contentmarketing #marketingdigital #fundamentals

🚀 Market Expansion Tips! In the ever-changing digital world, we're thrilled to share our software's latest developments. 📈 Our innovative product now comes with robust enhancements that will amplify your business reach tenfold. 💼 + We'll dive deep into cutting-edge strategies designed to supercharge your market growth. 🏗️ + Discover how our product leverages machine learning and AI to predict business trends.🧠 + Lastly, be informed about crucial insights on expanding your business boundaries with our product. 🌐 Stay tuned with our LinkedIn profile to keep your business at the forefront of innovation! #SoftwareUpdate #MarketExpansionTips 🎉

Join us Thursday, August 8th at 12-12:45 pm EST for a provocative conversation as industry experts and insights leaders from Urban One Media, Google, and CMB delve into the transformative impact of #GenAI within the realms of #media, #technology, and #entertainment. This discussion will highlight the findings from CMB’s 2024 Consumer Pulse report that explores the current landscape of GenAI adoption and its implications. Join us: https://bit.ly/3ye7olv Key Takeaways: 💡 Consumer sentiment of GenAI for media, entertainment, tech, and social media brands. 💡 The dynamic intersection of GenAI and media, technology, and entertainment. 💡 How GenAI will reshape innovation, products, brands, and consumer behaviors. 💡 How GenAI is reshaping our own trades as researchers and the implications for advancing research methodologies and insights. 💡 The tricky areas for brands to navigate when it comes to trust, credibility, ethical and responsible integration of AI. 💡 Research methods and roadmap ideas to inform your own insights and innovation work.