Erin Mills’ Post

Coming this week on the FutureCraft Marketing Podcast a conversation with Liza Adams. This week's focus is on adoption and DE&I. 💡 Liza's three-step AI adoption accelerator approach simplifies the process of integrating AI into marketing. 1️⃣ Inspire with use cases by function 2️⃣ Align use cases to strategic initiatives 3️⃣ Implement AI operations Subscribe so you don't miss any episodes. #AIAdoption #MarketingStrategy #Innovation

Focus on Tasks, Not Jobs When considering the impact of AI on the workforce, it's important to focus on the tasks that might be replaced rather than entire jobs. This distinction is crucial, especially for industries where roles are defined by specific tasks. By exploring the executive functions that individuals deploy daily, such as sensing and understanding stakeholder needs, organizations can better understand the potential impact of AI across various industries and clients. Snipped from The WARC Podcast - Mapping AI's impact on marketing teams. Via AI-powered podcast app Snipd. https://lnkd.in/djEgMKtE

🎙️ Discover Top AI Resources for Personal Branding! 💡 Are you leveraging the power of AI in your personal branding strategy? Our weekly newsletter highlights the best AI resources, including podcasts like "AI in Business" and platforms like Hootsuite. Gain valuable insights and learn how to make the most of AI to enhance your brand presence. Subscribe here https://ow.ly/5fvg50QbEa7 #PersonalBranding #AIResources #BrandPresence

Right now, AI implementation in go-to-market is very TASK-focused. But, according to Yamini Rangan, we are moving toward GOAL-based AI. Yamini, who is the CEO of HubSpot, was kind enough to our the first guest on the GTM with AI Podcast! The distinction she is making here is a powerful one. Goal-based or agent-based AI is more proactive. It's more like an employee than a tool and it drives toward goals, which requires the completion of multiple tasks and an understanding of how they relate rather than simply being focused on a single request. Having seen what HubSpot's done with task-based AI that is incorporated into their Smart CRM, I cannot wait to see how they implement goal-based AI! Want to hear more? Listen to Yamini's full episode here: https://lnkd.in/ecR-U9Kk #GTMwithAI #artificialintelligence #tasksvsgoals #aiagents

Really enjoyed the Digital Marketing Institute's AI webinar yesterday! Here are my 3 key takeaways 🚀: 1️⃣ Crafting prompts? Follow this 4-step process: Start with a clear question or instruction 📝 Provide context 🌐 Define output format 🖼️ Always refine for best results ✨. And don't forget to check if the model has what it needs! 🧠 2️⃣ Don't spread yourself thin with AI tools. Focus on 1 or 2 and keep up with updates. Key players: ChatGPT (especially Plus), Claude 3, Gemini, and Copilot, each with unique strengths. 💡 3️⃣ Harness AI wisely: Don't settle for the first response 🛑 Guide it for optimal outcomes 🤝 Watch out for AI hallucinations! 👀 Finally thank you Kerry Harrison for your wise words and introducing me to your podcast! #AI #DigitalMarketing

🎙️ Dive into the dynamic world of marketing with Vonazon's CEO and President, Kevin England, as he shares his expertise on blending technology and marketing seamlessly. From entrepreneurial challenges to harnessing AI for personalized strategies, Kevin unveils the secrets behind successful account-based marketing and building genuine digital connections in 'Charting the Evolution of ABM: An In-Depth Perspective on Modern Marketing Practices.' Hosted by Digital Web Solutions, this exclusive interview delves into the intricacies of modern marketing strategies and the evolving landscape of ABM. Don't miss out on this invaluable conversation! Check it out under Kevin's most recent podcast videos: https://hubs.ly/Q02rBfMm0 #AI #DigitalConnections #ABM #ModernMarketing #DigitalWebSolutions #Vonazon

“Make the magician tell you how they do the magic trick” Michael Francello, Director of Innovation at Shutterstock, shares tips for advertisers who are considering integrating generative AI into their brands strategies.    Stay tuned for additional insights as we sit down with leading AI experts in the marketing industry to discuss the future with AI. Read more and check out the full podcast episode here: https://lnkd.in/eD46gZYp

Technology is reshaping the game, enabling companies to run data-driven tests before the big spend. 🔄💻 It's a game-changer – AI runs countless tests, guiding you towards the ideal starting point. 🎮🤖 The future of data-driven marketing is here, where AI paves the way for precision and efficiency. 📊💡 Press ▶️ and navigate the future of marketing with AI insights at your fingertips! Watch the full podcast episode on YouTube for more insights! https://lnkd.in/gSpFUHbw Listen here: https://lnkd.in/gWmDRH3h Kaushal Kakadia #SeriouslySocialPodcast #SociallyIn #AIInMarketing #DataDrivenInsights

Darryl Sparey (Chart.PR, FPRCA, FCIPR) joins host Greg Matusky on this week’s episode of The Disruption Is Now #podcast to discuss how Darryl’s company, Hard Numbers 📈, integrates #AI into #marketing and #communications strategies, enhancing ROI and adapting to the digital landscape. Tune in for insights from Darryl’s recent report on AI's rapid growth in the UK and advice for leveraging AI in new agency ventures: https://lnkd.in/e9G_zcbt

Explore automation and AI with Markus Zirn and Michael Balarezo in our latest episode! Michael, who leads Media.Monks's automation and AI strategy as the Global VP of Enterprise Automation, shares his unique insights on digital transformation. In this episode, you'll learn about fostering an automation-first culture, making AI accessible, and how Media.Monks' Monks.Flow software seamlessly weaves automation and AI together to optimize synergy. Whether you're a tech enthusiast or industry pro, this episode offers practical advice for leveraging automation and AI. 🚀 Listen now: https://lnkd.in/gtFQC6Df #Automation #AI #DigitalTransformation #Podcast