Emma Hubbard’s Post

Want a better understanding of what’s new and next in global consumer behaviour and the impact on foodbev marketing and innovation in 2025? Download this latest report from Mintel - great stuff!

Industry Insight: Trending Food Niches 🥡 Discover the latest trends in the food industry and how you can leverage them for your brand. 🥑🍩 What’s a food trend you’re excited about? Share below! #FoodTrends #BrandStrategy #MarketInsight #Midjourney

Get Black Swan Data’s NEW report ‘Future of Functional Beverages and Hydration’ here ➡️ https://bit.ly/3zbq85y 🥤 💡 ⚡ Our 'no-questions' data analyses 41+ million organic U.S. consumer posts from Instagram, X, TikTok and other sources to understand what's REALLY driving behaviour and needs in this space.   Inside you'll find:   - Key drivers of growth in the non-alcoholic beverages category  - Spotlight on beauty trends permeating the drinks space  - Inspiration for new product ideas for 2025+  

Launching new products? Decision Point Research ensures accurate feedback through our central location and at-home taste testing services. Discover how we helped a client perfect their product lineup with valuable consumer insights 📝 Read the full case study here: https://bit.ly/3VoQXvA #MarketResearch #ProductDevelopment #FoodAndBeverage

As we look ahead to 2025, food trends continue to evolve in exciting ways, with nostalgia playing a big role in how brands connect with consumers. This article highlights the top 5 major and 10 rising trends of 2024, and we couldn't agree more on the growing appeal of retro inspiration: The Future Plate – 5 Major and 10 Rising Food Trends of 2024. https://lnkd.in/eyjkbJwF At ERS, we’re always diving into these trends, and in today’s uncertain times, there’s something uniquely comforting about vintage flavors. ✨ For example, the ‘vintage twist’ crisps, inspired by classic UK sandwiches, unite two iconic brands—Walkers and Heinz—bringing nostalgia to life and sparking lively discussions.  It's a great example of how food brands can creatively tap into consumer emotions with a modern twist on familiar favorites. What other creative retro food innovations have caught your eye lately? 🍽️ #FoodTrends #Innovation #NostalgiaMarketing #ConsumerInsights

🌱 Exciting times ahead for you in the world of B2B food! 🚀 Let's dive into the top 5 natural food ingredient trends for 2024 👩🍳👨🌾 And keep in mind that knowing the trends only serves to gain competitiveness, to develop products that will have the best chance of successful launch. ➡️ Develop your #competitiveintelligence to objectively understand your environment and identify what you're missing to stay ahead of the pack should remain your main goal. ------------------------------  I am Jérôme Dupont, founder of XSAMPLY-The Food Agency, and creating value is my hobby. You have a question, this is where it happens👇 𝚓𝚎𝚛𝚘𝚖𝚎.𝚍𝚞𝚙𝚘𝚗𝚝@𝚡𝚜𝚊𝚖𝚙𝚕𝚢.𝚌𝚘𝚖 www.xsamply.com

You know what? You’ll miss out a lot if you don’t come to our webinar on flavored water trends. You’ll be missing out on all the trends that are disrupting the beverage space right now. You’ll be missing out on all emerging competitors that are shaking up the industry. And you’ll miss out on tips for innovation and staying relevant in the long term. But hey, if you don't like FOMO, then maybe it might be worth your while to check out our webinar after all. Just saying. https://lnkd.in/eTdWwc3x

Hey friends, have you noticed the changes in consumer trends for 2024? From the ever-present financial uncertainties to the unexpected rise of tomato cocktails, there's definitely a lot to take in. But amidst all the diversity, have you thought about how these shifts are influencing your food choices? Are you trying out new and innovative foods? Or perhaps sticking to your tried and true favorites? Let's discuss and share our thoughts on this interesting topic. #ConsumerTrends #FoodInnovation

Fast food chains have struggled with value messaging as prices rise. Kantar's J. Walker Smith weighs in: "Technology allows for morepersonalized value offerings, and that can bring certain prices down to be more one-on-one with the consumer.” Brands like McDonald's and Starbucks are investing in #digital to deliver targeted value propositions that resonate emotionally, but maintaining brand authenticity will be key. https://lnkd.in/geK-nAc7