Emmanuel Reisman’s Post

It’s been nearly a year since Trove published its inaugural Brand Resale Index, a tool created for the industry to understand where the evolution in circularity lies. At a top level, the report illuminated that Luxury brands have a wide open landscape of opportunities while, in contrast, the Outdoor brands emerged as the most mature in the index. However, as brands and retailers continue moving the needle toward sustainability, we’re constantly checking yearly benchmarks to see where progress has been made. Check out the full report here: https://lnkd.in/gu7CQBVH and listen to Trove Founder and Chair Andy Ruben discuss how brands can benchmark themselves on an ongoing basis alongside Bernardine Wu, Executive Managing Director of OSF Digital, Simeon Siegel, CFA of BMO Capital Markets, and Ken Voeller of REI. 

https://lnkd.in/dMKidEF7 These days, brands are also discovering a more conscious consumer behavior in the market. This means brands need to prioritize sustainability and ethical practices in business. However, with the advent of green marketing, authenticity, transparency and integrity will play a huge role in resonating with and acquiring consumers. Luxury brands have the resources and the opportunity to act as stewards of change for a growing segment of environmentally responsible consumers. #luxurybrandmanagement #luxurybrandstrategist #luxurygoods #sustainabilityluxury #greeneconomy #environmentfriendly #luxury #luxurybrands

Luxury brands must focus on the consumer experience, not the tech, to win over consumers. And why do we believe this? Because the truth is that consumers care more about style than web3 tech specifics. Read how luxury brands are moving away from complicated jargon and shifting focus to digital product passports (powered by web3) for sustainability gains.

The Next Frontier of Brand Positioning: Sustainability Sustainability is quickly becoming a key aspect of brand positioning and a major point of differentiation, especially for luxury brands aiming to attract eco-conscious younger consumers. Leading luxury groups like Kering are making major investments in sustainability and circularity, integrating these principles throughout their business models and brand identities. Their goal is to stand out by taking an authentic and meaningful stance on one of the most pressing issues of our time. This is a smart strategy that taps into an important cultural shift. More than ever, consumers want brands to have a purpose beyond profits. Sustainability gives luxury brands a powerful purpose that aligns with their premium quality positioning. The brands that avoid "woke washing" and back up their sustainability claims with real action will reap major rewards in brand equity and consumer loyalty. They will become the luxury leaders of the future. #brandingstrategy #sustainability #brandmanagement

I came across this news yesterday and it really underscores the importance of innovation in maintaining brand relevance. I recall when Burberry was highly coveted back home in Asia; their iconic tartan-check design was a must-have. However, over time, it seems their product offerings have remained stagnant, and their marketing efforts have diminished, with much less visibility back home. Macro-environmental factors, such as evolving consumer preferences, significantly impact businesses. At the end of the day, businesses MUST adapt to stand out and survive in this competitive market.

Is your brand prioritizing sustainability in its goals for 2024? A recent report from Delta Global highlights a compelling statistic: two-thirds of APAC luxury consumers are demanding eco-conscious commitments from brands. Emerging trends, particularly driven by Gen Z, emphasize a significant shift towards more sustainable choices. As we embark on a new year, now might be the perfect time to evaluate your brand's environmental impact. It's more than a trend--eco-friendly initiatives could be the key to cultivating consumer loyalty in the luxury market. #APACluxury #luxuryfashion #NewYear

An interesting statistic is that 90% of luxury consumers claim to consider sustainability in their purchasing decisions. Yet, until recently, due to an economic downturn and other existential issues, luxury consumption was experiencing record growth. So, what's really happening? An article in the Harvard Business Review highlights a critical disconnect: consumers who claim sustainability as a factor in their buying decisions often don't act accordingly. On a scale from 1 to 5 (1 being 'I don't care very much' and 5 being 'I care deeply'), those who rate themselves between 1 and 4 make little effort to change their consumption habits. In contrast, those who rate themselves a 5 take significant actions, such as participating in marches, avoiding air travel, and adhering to strict buying limits. What's it going to take to majority of people to change their behaviour? We believe this is where circular models like co-ownership, rental, and resale can really move the needle. More Luxury Club make it easier for #luxury goods customers to own and access goods in a more affordable and sustainable way. Why wouldn't you make a change? We'd love to know. #sharingeconomy #circulareconomy #luxurygoods

Fascinating insight on why consumers of #luxury goods sentiment on sustainability doesn't translate to a slow down in consumption. One of the reasons Shika Bodani and I founded More Luxury Club, was to create an alternative way to own and access luxury goods that was more affordable and #sustainable. What will it take for consumers to make the change? Let us know you thoughts. #sharingeconomy #circulareconomy #circularluxury

As the global luxury market continues to evolve, Generation Z is emerging not just as a demographic of interest but as a powerful force reshaping the industry. With their distinct values and tech-savvy nature, Gen Z's approach to luxury is driving brands to reconsider what high-end consumerism means in the modern age. Gen Z, along with Millennials, accounted for all growth in the luxury sector, a trend that is only expected to accelerate with predictions stating they will represent 70% of luxury spending by 2025. #GenZLuxury #SustainableLuxury #TechInLuxury #EthicalFashion #LuxuryTrends #Shopping #GenZ #SustainableLiving #Fashion

The psychological appeal of 𝐋𝐔𝐗𝐔𝐑𝐘 𝐁𝐑𝐀𝐍𝐃𝐒 This Friday, let’s explore why luxury brands profoundly captivate consumers. It’s not just about the products; it’s about the emotions and stories these brands evoke. Luxury brands appeal on a psychological level, providing: 👉 Sense of Status - Owning luxury items symbolises success and exclusivity - It sets individuals apart in social circles 👉 Boost to Self-Esteem - Premium products enhance personal confidence - They create a feeling of worth and achievement 👉 Identity Reflection - Consumers choose brands that mirror their personality and values - Luxury items help express individuality and lifestyle 👉 Experiential Value - The purchasing process and product usage offer unique experiences - Luxury brands often deliver superior customer service 👉 Emotional Appeal - High-end brands evoke strong, positive emotions - They create a sense of joy, pride, and satisfaction 👉 Brand Loyalty - Consistent quality and storytelling build long-term relationships - Loyal customers often become brand ambassadors 💚 The stories crafted by luxury brands truly resonate with consumers. These stories are rich with heritage, craftsmanship, and exclusivity. Consumers buy into these narratives to reflect and enhance their own sense of identity. 🤝 Meeting Expectations For luxury brands to thrive, understanding consumer expectations is crucial. Here’s how: 🔰 Deep Consumer Research - Analyse consumer behaviour and preferences - Use insights to tailor products and experiences 🔰 Personalised Experiences - Offer bespoke services and products - Make each customer feel unique and valued 🔰 Authenticity and Heritage - Maintain authenticity in storytelling - Highlight the brand’s history and craftsmanship 🔰Sustainable Practices - Consumers increasingly value sustainability - Emphasise eco-friendly practices and ethical sourcing 🔰Innovative Engagement - Use digital platforms to engage with customers - Leverage social media and virtual experiences Luxury brands are more than just products, they are symbols of status, self-expression, and emotional fulfilment. By deeply understanding and meeting consumer expectations, luxury brands can continue to create compelling narratives that resonate personally. Keep crafting those stories, and watch as consumers buy into the product and the brand's essence. #LuxuryBrands