Emma Powell’s Post

Are you maximizing customer retention by creating exceptional buyer experiences? To stand out from the competition, brands must focus on the entire buying journey, from pre-purchase to post-purchase, leveraging first-party data to create more personalised and meaningful shopping experiences. Dive into the full article here: https://lnkd.in/gRXxQ248 #customerfirst #firstpartydata #customerretention #ecommerce #retentiongrowth #growthmarketing

Why is it Customer Engagement so important in so many businesses nowadays? A study by Label Insight shows that 94% of consumers are likely to be loyal to a brand that offers complete transparency, emphasizing the fact that openness is both appreciated and expected in the modern marketplace. According to a Capgemini study, 80% of consumers are ready to pay more for superior experiences, highlighting the importance of genuine empathy in marketing. This fosters deeper connections, enhances customer loyalty, and differentiates your brand in the marketplace. A survey by Epsilon, 80% of consumers are more likely to purchase from a brand that provides personalized experiences.  Finally a research from Bain and Company shows that retaining just 5% more customers can increase profit by 25% to 95%.

What affects customer loyalty the most in 2024? It's all about creating great relationships that lead to partnerships. As the saying goes: "it's easier and more costly efficient to keep a customer than to get a new one. Don't get me wrong, we want new customers but we should focus on retaining our current customers and turn them into our advocates. From Forbes magazine: "Customer service is no longer just about solving problems; it’s a cornerstone for building long-term relationships. Likewise, rewards programs are not mere transactional gimmicks but foundational elements that encourage repeat business." Here is the link: https://lnkd.in/e2yVA-DG

What affects customer loyalty the most in 2024? It's all about creating great relationships that lead to partnerships. As the saying goes: "it's easier and more costly efficient to keep a customer than to get a new one. Don't get me wrong, we want new customers but we should focus on retaining our current customers and turn them into our advocates. From Forbes magazine: "Customer service is no longer just about solving problems; it’s a cornerstone for building long-term relationships. Likewise, rewards programs are not mere transactional gimmicks but foundational elements that encourage repeat business." Here is the link: https://lnkd.in/eTt_Ejir

Does third-party cookie deprecation worry your business? Building long-term customer loyalty requires personalized experiences, proactive communication, and seamless omnichannel engagement. Discover three key strategies that drive retention and strengthen brand connections. #CustomerRetention #Loyalty #Marketing

Insightful look into how data-driven research can help clients create lasting customer loyalty

Amidst the complexities of modern #marketing—the woes of third-party cookie deprecation, shifting consumer behaviors, countless digital channels—the core objective remains unchanged: #customer satisfaction. It's time to refocus on #retention strategies. When done right, they create stronger, more loyal customer relationships that are both personable and profitable. Here's how to do it: https://bit.ly/3GAr7en

Did you know the probability of selling to an existing customer rather than a new one is a whopping 60-70%?! 🎉 Today, more than ever, every customer's loyalty is worth its weight in gold. So how do we ensure they keep coming back for more? 🤔 In our latest post, we look at three ways you can maximise customer loyalty through your loyalty programme. 📈 We offer actionable tips, advice, and tools to help you craft an unbeatable strategy. Discover how to turn occasional buyers into loyal brand advocates. 🌟 Read more: https://lnkd.in/gaGTyqNE #customerloyalty #brandadvocacy #retailinnovation #datacapture #refive

Struggling with rising customer acquisition costs? 😰 Our blog with adQuadrant shows you how to re-engage customers and boost revenue this holiday season! 🎄 Discover how to: 🔍 Deepen customer relationships 💡 Boost Customer Lifetime Value (CLV) 📊 Optimize your tech stack for peak performance Don’t let high costs hold you back—turn them into opportunities for growth and success. Ready to turn those challenges into opportunities? Read the full blog here 🔗 https://lnkd.in/exB9cFiH #customer #relationships #holiday #revenue #ecommerce

Building long-lasting connections and understanding your customers' needs is the most direct route to brand loyalty in modern ecommerce. Hear from Bloomreach Ambassador Petr Václavek from Colours of Data for strategies on making every customer interaction count in the race to build unbreakable customer loyalty online: https://bit.ly/4aC1HLt #BloomreachAmbassador #Ecommerce #CustomerLoyalty