Prof. Agustin Acosta’s Post

What affects customer loyalty the most in 2024? It's all about creating great relationships that lead to partnerships. As the saying goes: "it's easier and more costly efficient to keep a customer than to get a new one. Don't get me wrong, we want new customers but we should focus on retaining our current customers and turn them into our advocates. From Forbes magazine: "Customer service is no longer just about solving problems; it’s a cornerstone for building long-term relationships. Likewise, rewards programs are not mere transactional gimmicks but foundational elements that encourage repeat business." Here is the link: https://lnkd.in/e2yVA-DG

Are you maximizing customer retention by creating exceptional buyer experiences? To stand out from the competition, brands must focus on the entire buying journey, from pre-purchase to post-purchase, leveraging first-party data to create more personalised and meaningful shopping experiences. Dive into the full article here: https://lnkd.in/gRXxQ248 #customerfirst #firstpartydata #customerretention #ecommerce #retentiongrowth #growthmarketing

Are you maximizing customer retention by creating exceptional buyer experiences? To stand out from the competition, brands must focus on the entire buying journey, from pre-purchase to post-purchase, leveraging first-party data to create more personalised and meaningful shopping experiences. Dive into the full article here: https://lnkd.in/gRXxQ248 #customerfirst #firstpartydata #customerretention #ecommerce #retentiongrowth #growthmarketing

By incorporating #generativeai into the customer journey's retention phase, insurers can enhance customer engagement and loyalty, boost customer satisfaction and retention, and optimize resource utilization. https://lnkd.in/eeSYRxdN #insurtech #inboundmarketing #insuranceagent #insurancebrokers

Companies must successfully analyze all the aggregated data they collect from their customers. Use these best practices to improve customer engagement.

One of the hottest customer experience trends in 2024 is securing client loyalty. Why is this important? Well, a loyal client is less likely to make a one-time purchase. This means that they're more likely to become repeat customers because they feel you value and appreciate them. What are your thoughts on this? Please let us know in the comment section below. Discover more here: https://bit.ly/44Ziret #CustomerExperienceTrends #CustomerLoyalty #CustomerService

By incorporating #generativeai into the customer journey's retention phase, insurers can enhance customer engagement and loyalty, boost customer satisfaction and retention, and optimize resource utilization. https://lnkd.in/enpJs-bY #insurtech #inboundmarketing #insuranceagent #insurancebrokers

🤓 According to Hyken’s research, 81% of customers prefer to shop with companies that personalize their experience. Moreover, 70% appreciate that employees know about their previous interactions with the company. ✨ However, not all businesses consider this level of service mandatory. 🤷🏻 And in vain — because, according to statistics, brands with a high customer loyalty increase revenues 2.5 times faster than competitors. 👀 Read our tips if you want to achieve the same results — https://lnkd.in/dK_V7H9Q

🌟 Yara Lutz, SVP Customer Success at Zeta Global, shares 6 meaningful metrics to measure success beyond membership numbers and points. 🔑 Focus on metrics that show real customer engagement 📊 Learn how to use data to create emotional connections 💥 Discover strategies for improving customer lifetime value and retention Don't miss these valuable insights! Read the blog now. #CustomerExperience #Ecommerce #LoyaltyPrograms #DataDriven #BusinessStrategy

Discover the power of hyper-customisation and watch your business soar! Hyper-customisation have become crucial tactics for businesses to enhance customer engagement, satisfaction, and ultimately, conversion rates. With tailored experiences and personalised interactions, you can create a loyal customer base and unlock new levels of growth. Read more on this here > https://hubs.ly/Q02J3dfg0