Emna Chaabani’s Post

Very exciting Cartier news! Touring luxury exhibitions are taking the world by storm! Cartier, Chanel, Dior, LV DREAM, and Van Cleef & Arpels are all hopping on this trend. But why? For its 100th anniversary, the brand is hosting an immersive pop-up exhibition, Imagine Infinite Circles, curated by Jérôme Sans. Inspired by the Trinity's three gold bands, this creative journey showcases 30 global art pieces and a stunning scenography by a Turkish artist duo. The exhibition begins in Shanghai with the Trinity's history and icon status. Singaporean artists He Shuming, Olivia Lee, and Li Churen stand out. Do not miss this creativity and heritage celebration! Chanel, Dior, LV DREAM, and Van Cleef & Arpels are all creating touring luxury brand exhibitions. As flagship stores lose footfall and spend less per person due to online shopping, mobile experiences may be the next step in brand engagement. They offer unique, curated experiences that go beyond retail to attract and engage global audiences. Traditional stores are seeing fewer visitors and lower sales, as online shopping takes over. These immersive, mobile exhibitions are the answer, creating unique, unforgettable experiences that captivate consumers worldwide. The Breakdown: 🌍 Global Reach: Pop-up exhibitions allow brands to connect with audiences around the world without needing a permanent store. 🔄 Boosting Engagement: 78% of consumers are willing to pay more for immersive brand experiences (McKinsey). 📈 Market Growth: he luxury market hit a record €1.5 trillion in 2023, driven by a growing demand for luxury experiences (Bain & Company). Credit: Cartier All rights reserved to Cartier. #Cartier #LuxuryBrands #RetailInnovation #ExperientialMarketing #GlobalTrends #ExperienceDesign

Dior is rebranding to target younger luxury consumer with this new concept store in Seoul 🇰🇷 Located in the hip Seongsu area which are known for popups and trendy brands, Dior opens a new store decked with immersive LED walls, art installations, and a cafe! In this concept store, Dior aimed to attract younger visitors by giving an extravagant store and the ultimate shop til drop experience Just look at this store! So beautiful and you can see it from outer space! 🪐 What do you think of this new store by Dior? Repost with your thoughts if you find it cool! #retailmarketing #luxurymarketing

𝐋𝐞𝐬𝐬𝐨𝐧𝐬 𝐟𝐫𝐨𝐦 𝐋𝐕𝐌𝐇’𝐬 𝐑𝐞𝐭𝐚𝐢𝐥 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐚𝐧𝐝 𝐎𝐥𝐲𝐦𝐩𝐢𝐜 𝐒𝐩𝐨𝐧𝐬𝐨𝐫𝐬𝐡𝐢𝐩 🏅 LVMH became a premium sponsor of the Paris 2024 Olympic Games, investing nearly $160 million. This move surprised many, but it's actually a killer plan in the big picture. 🛍 𝐄𝐱𝐩𝐚𝐧𝐝𝐢𝐧𝐠 𝐑𝐞𝐚𝐥 𝐄𝐬𝐭𝐚𝐭𝐞 𝐁𝐞𝐲𝐨𝐧𝐝 𝐑𝐞𝐭𝐚𝐢𝐥 New Ventures: Following the success of the Monsieur Dior restaurant and archive museum, Louis Vuitton is set to open its first hotel on the Champs Elysées in Paris. The acquisition of a 6,000-square-meter building marks LVMH's third purchase on this iconic avenue. Previously they partnered with developer Craig Robins to transform Miami’s design district into a luxury hotspot, blending shops, museums, and restaurants. They are mirroring the playbook in their plans for Paris’ Champs Elysées. 🖼 𝐁𝐥𝐞𝐧𝐝𝐢𝐧𝐠 𝐑𝐞𝐭𝐚𝐢𝐥 𝐚𝐧𝐝 𝐂𝐮𝐥𝐭𝐮𝐫𝐞 To attract Olympic tourists, LVMH has organized a cultural path across prime retail locations, showcasing art, sports, and culture. Exhibitions are taking place in flagship stores like Guerlain, Berluti, Christian Dior Couture, LA SAMARITAINE , and LVMH's art foundation. Berluti has designed the official outfits for the French teams for the opening ceremony, while Louis Vuitton's iconic leather bags will hold medals and trophies, ensuring high visibility for LVMH products. 🤝 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐁𝐞𝐧𝐞𝐟𝐢𝐭𝐬 Brand Exposure & Real Estate now go hand in hand. The sponsorship and cultural exhibitions are boosting awareness of all its brands while LVMH's investments in prime locations and hospitality ventures ensure a strong presence and visibility in key city centers. Not to mention that it creates immersive premium experiences elevating each brand. Love how retail and marketing are working together to create more immersive, culturally rich, and customer-centric experiences. #retail #commercialrealestate #luxuryretail

 Embracing the Rise of Experiential Luxury. ✨ A particular trend jumps out above the others as the luxury market keeps changing: the booming area of experiential luxury. The days when opulence was only determined by tangible belongings are long gone. These days, it all comes down to creating unique experiences that pique customers' interest, excite their senses, and establish enduring emotional bonds. Jacquemus, the renowned French fashion brand, has introduced a line of card sets, blending its signature style with classic playing cards. Jacquemus card sets are made with premium materials and rigorous attention to detail, elevating gaming nights with friends or serving as chic décor. Fashion-forward people and card game fans alike find these sets to be highly sought-after collectibles, as their vivid colors and striking patterns perfectly capture the brand's distinct image. #ExperientialLuxury #LuxuryTrends #BrandExperience

🌟 Chanel makes history as the first beauty brand to light up Las Vegas’ iconic Sphere! 🌟 In an exciting move, Chanel has become the first beauty brand to grace the world’s largest spherical building – the Sphere in Las Vegas – with a dazzling campaign for its latest limited-edition fragrance, N°5 L’eau. This stunning display will run until June 20th, showcasing the fragrance in a way never seen before. The Sphere, designed by Populous and completed in 2023, is a technological marvel with its 16K resolution LED exterior and capacity to hold 20,000 people inside. With 1.2 million LED puck lights, it’s no wonder global giants like Coca-Cola, Microsoft, and Disney have chosen it for their campaigns. Running an ad here is no small feat, with daily costs reaching $450,000, and up to $2 million for special events like the Super Bowl. Chanel’s bold move is sure to capture attention and elevate its iconic brand in this one-of-a-kind venue. read more on Cosmetics Business: https://lnkd.in/ecwy2ddN #Chanel #LuxuryBeauty #SphereLasVegas #N5Leau #BrandInnovation #MarketingMilestone

Today, in a conversation with Zia-ul Raushan and his team, the topic of access came up. Most people have this impression that The Peak Singapore is a publication focused on luxury goods and, in so speaking, a luxury life. That might be true in the past but I’ve spent the last year changing what our magazine stands for. It’s something everyone on LinkedIn who follows me and have seen the posts I’ve written knows. But outside these halls, I’m working extra hard to change the perception of The Peak from one of mere Materiality to that of Meaning. It’s why stories like this on the public days of Watches and Wonders, commissioned by Yanni Tan and written by Charmian Leong is so important in the grander scheme of things. It’s our way of breaking down the walls that surround the appreciation of fine quality products. After all, what right do the people in my industry have to gatekeep craftsmanship, heritage, and innovative designs behind a semantic masquerade of jargons? Evidently, I’m not alone in my view. With Watches and Wonder pulling back the curtain on a universe once accessible only to the very, very select few, we're witnessing a pivotal shift in how luxury is perceived and appreciated. It’s a kind of inclusivity that fosters a deeper understanding and respect for the craftsmanship involved, allowing more people to appreciate the true value of these creations — beyond their price tags. “The shift in atmosphere from trade-only to public days was palpable,” Charmian writes. “The sea of business outfits was replaced with waves of riotous colour as regular folk sauntered in wearing tank tops and jeans.” “Gone were the perpetually power-walking retailers and journalists darting from one appointment to the next. Instead, the halls are filled with ambling seniors, selfie-taking students, families, and tourists — all united by an interest in horology.” Have a read.

Cartier ✨🎮 Embarks on The Fabulous Cartier Journey Game! Cartier gaming luxury innovation As the festive season approaches, Cartier takes an innovative leap into interactive digital content with 'The Fabulous Cartier Journey' video game. 🎁🕹️ The renowned French jewelry house invites players into its luxurious universe through the enchanting theme of travel. 🌍💍 The game features an airship adorned with Cartier's iconic colors, guiding players through six captivating levels themed around different facets of travel, such as "The Brilliant Traveler" and "The Singular Traveler." 🛫🌟 Enhancing the journey is the quest to collect virtual gemstones and the opportunity to share scores within one’s community, adding a layer of social interaction to the experience. 💎🤝 This gaming venture signifies @Cartier's strategic move to enhance storytelling and engagement, especially crucial in the luxury market’s high-stakes fourth quarter. With Generation Z expected to contribute 25-30% of luxury purchases by 2030, Cartier is staying ahead in innovation and consumer connection. 🚀👑 . . . #luxury #innovation

👜 𝗟𝗼𝘂𝗶𝘀 𝗩𝘂𝗶𝘁𝘁𝗼𝗻 𝗘𝗹𝗲𝘃𝗮𝘁𝗲𝘀 𝗣𝗵𝘆𝗴𝗶𝘁𝗮𝗹 𝗥𝗲𝘁𝗮𝗶𝗹 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗶𝗻 𝗠𝗮𝗰𝗮𝗼 At Limitless Innovation, we celebrate how luxury brands like Louis Vuitton are redefining the retail landscape through immersive technology. Their latest project with the Four Seasons Hotels and Resorts, at the 4 Seasons Hotel Mall in Macao blends modern digital displays with vintage trunks, creating a captivating #phygital experience that bridges tradition and innovation. 📖 Memory of Trunks A beautiful fusion of Louis Vuitton’s rich history and modern digital craftsmanship. This project blends the brand’s iconic trunks with innovative digital design, allowing visitors to explore the brand's evolution through an interactive, sensory experience. It's a true celebration of Louis Vuitton’s timeless craftsmanship, brought to life with the newest technology. 💡 Immersive Storytelling Visitors embark on a captivating journey, where the past and present converge, showcasing Louis Vuitton’s legacy through a dynamic and engaging display. Stay tuned for more from Limitless on how leading brands are pioneering #PhygitalRetail. We came across this insightful video from [Jean-Paul Cardoso]’s post. #LuxuryTech #RetailInnovation #DigitalExperience #VisualStorytelling

Luxury isn't about money, it's about distance. When anyone can buy a small piece of Hermès and flaunt it like they've got it on social, people have to find new ways of signaling their status. And they do that by creating distance: distance in time, culture, pace of life, quantity, conspicuousness or aesthetic. Professor Silvia Bellezza's fantastic research on the distance model of status is still in my mind since she spoke to us at Exposure Therapy. It's a single model that beautifully explains every single weird thing we see in the luxury market right now. So the next time you see something luxury that doesn’t make sense to you - like 'why would somebody ever buy that?!' or 'who would want to wear that?!' - don't look at it in terms of money. Look at it in terms of distance and it'll probably make sense. #luxury #branding #brandstrategy

How do you future-proof your brand within the luxury landscape? Check out the link below for insights from our Strategy & Sustainability Lead, Daniel Wigham, and drop us a line if we can help you unlock this for your brand.