Endicott College’s Post

Sometimes, it's all about shock value. Sometimes, it's knowing the right people. Sometimes, it's knowing people who know the right people. That's us. We GET Earned Media. Do you have an event that is about to raise eyebrows? Let's talk about how we get the word out. #prexperts #publicrelations #prfirm

Let’s dive deep into one of our favorite snack companies, Pipcorn Heirloom Snacks 😋 With GoAudience (Techstars '24)’s One Search to Rule them All Ft. Pipcorn Heirloom Snacks - We role played as one of our (future 😄) customers, Pipcorn’s Marketing team: Megan Williams and Sonia Ortiz! Swipe right to see how the history of Pipcorn’s rise + how GoAudience (Techstars '24) could help them!

When it comes to social media, there is a fine line between a community association’s involvement and its commitment. Learn how to protect your association while engaging your community in Becker Shareholder Jonathan Katz’s latest article. He explores the risks vs. rewards and how you can implement best practices for your community. #CommunityAssociation #SocialMediaPolicy

When it comes to social media, there is a fine line between a community association’s involvement and its commitment. Learn how to protect your association while engaging your community in Becker Shareholder Jonathan H. Katz’s latest article. He explores the risks vs. rewards and how you can implement best practices for your community. #CommunityAssociation #SocialMediaPolicy

Thanks Nicole Schuman and PRNEWS for covering our new study, “The State of Latinas in the U.S.: An Essential Study for Brands 2024.” Key Takeaway: Latinas represent one of the largest, youngest and fastest-growing demographics, and their influence also spans business, politics, and culture, driving a significant portion of the $3.78 trillion purchasing power of U.S. Latinos (Latino Donor Collaborative). Sara Garibaldi, President, BODEN Agency, says the results from the study demonstrate that many brands are missing the mark, and they need to make a bigger effort if they want to grab the attention of this demographic, which can have a major business impact. “It’s essential for brands to cultivate a deep understanding of Latinas by seeking insights into their experiences and respecting the unique perspectives and challenges they face,” Garibaldi says. “To make a meaningful impact, brands should prioritize dedicated efforts to properly engage with this powerful segment, versus assuming they'll reach Latinas through a total market approach.” To learn more about “The State of Latinas in the U.S.: An Essential Study for Brands 2024,” and discover how The Latina Accelerator™ can help your brand break through with the critical Latina cohort, visit https://lnkd.in/eY37zw56.

Is your business struggling to connect with customers? Video can be a game-changer. Check out Publix's new video - it's a perfect example of how to captivate your audience. Want a similar impact without a big budget? We can help! Our affordable video solutions are designed for small to medium-sized businesses like yours. Let's chat about how we can create an engaging video that resonates with your customers. #smallbusiness #videomarketing

One of our recent social media posts may have triggered this article in Sunshine Coast News. Fabulous to see the publicity flow that this new business in Sippy Downs is receiving. https://lnkd.in/g3THXFCy #newbusiness #publicity #medialeads #sunshinecoast

PERCEPTION VS. REALITY (a story of two parts) Part 1. I recently attended our final FutureProof Accelerator session on Foundervine's Amplify programme at Mission Kitchen. Delivered by James Newell of Clear Sales Message™ , we were given a fantastic lesson in how to effectively communicate our brands to consumers, retailers/buyers, and investors. Some invaluable (and often obvious) advice that we often forget, and can be put into practice almost immediately. One thing that stood out was how we should be selling the destination rather than the product. For example at Tastesmiths, we're not selling curry kits - we're selling the sense of satisfaction you get when you first cook a delicious and healthy curry at home. When you say "I made that", with a beaming smile on your face. Part 2. After the session, there was an interesting conversation between some of the founders on the programme about how the F&B world works. We're often told as founders about the importance of innovation and newness, but is this overrated in reality? We are all black and ethnic minority-led businesses, and the perception of the industry was around how it operates as either an 'old boys club' or a popularity contest amongst founders (Andrew Allen's recent posts about Syps comes to mind) rather than the quality of the product. Buyers and retailers are under pressure to primarily deliver sales rather than innovation or sustainability, so a safe option (based on a previous relationship or bankable celeb) can easily be justified. In an industry that is under-represented by black and ethnic minority figures in buying/senior positions, it feels like the battle is lost before it has even begun. I'm lucky to have a wide range of friends and colleagues in my network, across the F&B industry. I'd love to hear your views on whether this is perception/reality/both? Also, if I have made some incorrect assumptions, I'd be happy for you to correct me. #tastesmiths #realfood