HOW OBVIOUS WAS THIS? Back in the 80s we decided to have a go at beer. A 330ml bottle, 3.5% ABV and a refreshing blend of white wine, sparkling water and fresh orange juice. If you didn't like beer but fancied a long, refreshing, quaffable drink, St Leger was for you. Over the last 40 years it has spawned loads of similar drinks: the coolers in the US, Australian Two Dogs, the incredibly successful Smirnoff Ice, and more recently, White Claw and the Hard Selzers. They all started from the same .basic idea. It's a market that keeps on reinventing itself. We never gave St Leger a category designation. That way we thought it would be harder to copy. The late, great Howard Waller did the graphics, the poster being based on a cigar box design. I think he did it by hand. I remember sampling St Leger to guys in my cricket team. One said to me : "Did you get paid for that?" "Sure", I replied "why do you ask?" "Because it's so f*****g obvious!" he replied. I loved that. Great ideas should be incredibly easy to understand. Obvious plays! For more ideas like that, many successful ones, others not so, check out my book on https://lnkd.in/eyRzmuK. #creativity #marketing #innovation #ideas #drinksbusiness
David Gluckman’s Post
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Looking to boost your beer sales and offer a fun, cool retail item? Look no further than The Cocktail Buddy! 🍻 Why? According to the Brewers Association, the beer market in 2023 was an astounding $116 billion, with $28 billion being the craft beer market. This shows the massive potential for growth in this sector. How can you drive more profit? The Cocktail Buddy will help keep your customers happy while minimizing cost variance. What is cost variance? It's the difference between the product sold and the amount used over a given period. Ideally, these numbers should match, but in reality, shrinkage and loss can happen. Why The Cocktail Buddy? This 128oz Steel Mini Keg is not only a great retail item but also helps you manage product usage more efficiently. Assembly is required but it's a simple process. Make your brand Stand Out. BE SEEN! Contact us for more information: www.doheny.promo (941) 202-9950 info@doheny.promo #promoproductswork | #brandawareness | #marketing | #impressions | #smallbiz | #veteranowned
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So that didn’t go how I expected… Had a meeting today with a big player in the wine game (who will probably read this 👋 ). I’ll be honest - I went into it a little guarded. Why do they want this meeting? What do we have that they’re trying to steal? Are they going to schmooze me and dazzle me and persuade me to accidentally give away all our secrets???? (What secrets?! Who the hell knows…) But it wasn’t like that at all. They laid it out in super simple terms: If we want to get everyone on board with boxed wine, we’ve got to be as broad and as varied a category as bottles. We’ve got to have successful affordable BIBs. We’ve got to have successful luxury BIBs. We’ve got to have BIBs that appeal to hipsters. BIBs that appeal to wine snobs. BIBs for students, BIBs for parties, BIBs for instagram. The dam won’t break until we’re all hammering at it together. We can recruit a small army of D2C customers over here at Laylo, but that ain’t going to scratch the surface of what we could do in retail, if the supermarkets started shouting about boxes. And we can’t make those retail shifts solo. No supermarket is about to redesign their (dark, poky) boxed wine shelf just for us… So props to my new market-dominant friends. They get that we’re in it together. And now I do too: 💡 If you’re trying to shift consumer behaviour, your competitors are your allies. #disruption #wine #boxedwine #supermarkets #consumerbehaviour #innovation
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For a while we've been sitting on some stock that isn't quite perfect enough to sell for full price. While it functions exactly as it's supposed to, the paint on some of our white bottles is a little smudged/uneven, which is a shame as it's one of our favourite colours. We really want these to go to a good home and be used for keeping wine cold rather than going to waste. So we've put the white bottles (bottles only) into a seconds sale at a fraction of the price (£10 to be exact). So if you fancy keeping your wine cold (or drinks warm) but don't fancy paying full price now is the time to grab one. Ps. These can also be added into bundle deals so you'll save even more. #secondssale #insulatedtumbler #insulatedbottle
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repurposedMATERIALS...America's largest "industrial thrift store" with warehouses in AZ, CO, TX, IA, OH, and SC. We're a Used / Surplus / Salvage company.
Q: How can the black steel wine barrel racks be "repurposed"?? When we buy wine and whiskey barrels, we sometimes get offered these steel barrel racks, too. Just interested to see what alternate ideas are out there for them!
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Are you an overthinker when it comes to holding a wine glass? Just think… Hold the stem 🍷 When holding wine by the glass bowl rather than the stem, you're warming the wine and detracting from the experience. You should grip your wine glass by the stem, pinching it between your thumb, pointer, and middle fingers. Your other two fingers will sit naturally on the base of the glass. It's also acceptable to hold your wine glass at the base with your thumb and pointer finger.
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How to Pack Wine Glasses for a Move in 6 Easy Steps
How to Pack Wine Glasses for a Move in 6 Easy Steps
homevalueplus.info
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How to Pack Wine Glasses for a Move in 6 Easy Steps
How to Pack Wine Glasses for a Move in 6 Easy Steps
homevalueplus.info
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How to Pack Wine Glasses for a Move in 6 Easy Steps
How to Pack Wine Glasses for a Move in 6 Easy Steps
homevalueplus.info
Retired Sales Coach and Trainer
6moI had forgotten this “gem” not an easy sell at the time. Had its issues with the trade but was due to the timing in the market, consumer awareness. Food service in Pubs as a proposition was still rare. Cheese and onion rolls, pickled eggs, or pork pie were often “ the menu!