Enmarket ’s Post

We're thrilled to share an exciting expansion in collaboration with Waitrose & Partners who are exclusively launching bottles of our Small Beer Stout across 200 stores from late-May; front-footing the shift in consumer drinking behaviours as they further double-down on the demand for mid-strength. Jourdan Gabbini, Beer & Cider Buyer at Waitrose, said: "Given the growth of stout as a beer style in the market, for me, Small Beer is the perfect NPD as it helps to address increased customer demand at the same time as supporting moderation, which we know is something on customers minds, whilst offering genuine differentiation that meets an unmet customer need state in both Waitrose and the wider market." Small Beer Stout is a beautifully-balanced example of the style, brewed to our signature mid-strength ABV; it is packed with rich coffee, dark chocolate and toasted notes from the West Country chocolate and black malt. Waitrose is also introducing Small Beer Pale in a new six-pack format. Our Small Beer Pale has been carried on shelf as a single unit since Summer 2020 with the increase into multipack further showcasing its success on shelf and recognising a loyal and rapidly growing fanbase who are keen to purchase Small Beer in larger quantities, said James Grundy. Furthermore, distribution of our Small Beer Lager will be expanded from 160 to over 200 Waitrose stores, making it even more accessible to consumers across the UK. We would like to thank the Waitrose team for continuing to front-foot this most exciting of categories, for supporting independent SME's and for celebrating through action, the benefit that carrying a mid-strength proposition on their shelves brings to them as a business and to the customer shopping their shelves. James Grundy and Felix James at Waitrose & Partners Nine Elms #independent #business #brand #growth #retail #partnership

Waitrose welcomes further Small Beer innovation! Felix James and I took this picture in the Summer of 2020, an incredibly proud moment as Small Beer Brew Co. landed on the shelves of more than 160 Waitrose stores across the country. Waitrose & Partners stood true to their values of supporting independent, sustainably-minded British producers. Embracing our mid-strength beer category innovation and front-footing the rapidly changing consumer environment and their customer's relationship with alcohol. It's a relationship that has continued to blossom with Waitrose being able to cater to a customer base who are shopping more mindfully than ever. At Small Beer we're not seeing consumers wanting to forego the social occasion, but we know that many (ourselves very much included) are more conscious about the impacts of alcohol on us personally and professionally. This May we exclusively launched our Small Beer Stout across 200 stores, grew distribution of Small Beer Lager to more than 200 stores and developed our Small Beer Pale pack size proposition, increasing it from single bottle to 6packs. It continues to be a great pleasure to work with a retailer whose values align with our own. Special acknowledgment to the Waitrose Buying Team who continue to challenge and push the boundaries within their offering, and a delight to share a partnership and category that is only strengthening. #independent #business #innovation #retail #category #growth

Worth a go

Cask Ale - what is the future? 🍺 Particularly since pub closures during Covid, behaviours have changed amongst a number of customer segments, possibly none more than Cask Ale. Despite many attempts to re-invigorate the category, this new innovation of 'Fresh Beer' may be life blood or death knell.... a brief interesting and balanced piece worth a 2 minute read... over a pint 🍺 😁 A number of pubs have seen much improved volumes and revenue by selling local quality ales at a slightly higher price, attracting new customers and increasing visits. The latest Value of Welshness research (August 2023) reflected the desire in Wales for both Welsh and visiting guests to have Welsh Cask Ale available and the willingness to pay more for it, supported by case studies from the Trade. #caskale #realale #beer #pubs #hospitality #brewers #Wales

We have an industry in trouble-Same-store sales traffic at U.S. restaurants was down by 3.3% this year through Oct. 6 versus the same period in 2023, according to market-research firm Black Box Intelligence. Visits to casual-dining restaurants fell 4.5%.

I hope that this session was well attended at CBC - this concept is the ethos of my business (𝗵𝗲𝗻𝗰𝗲 𝘁𝗵𝗲 𝗻𝗮𝗺𝗲 𝗼𝗳 𝗺𝘆 𝗰𝗼𝗺𝗽𝗮𝗻𝘆) and a vital reminder that breweries, and honestly all craft beverage companies, need to pay just as much attention to their infrastructure as they do the production side. Full article from Brewbound #NotYourHobbyMarketing #NotYourHobbyMarketingSolutions #StrategicBusinessConsulting

I hope that this session was well attended at CBC - this concept is the ethos of my business (𝗵𝗲𝗻𝗰𝗲 𝘁𝗵𝗲 𝗻𝗮𝗺𝗲 𝗼𝗳 𝗺𝘆 𝗰𝗼𝗺𝗽𝗮𝗻𝘆) and a vital reminder that breweries, and honestly all craft beverage companies, need to pay just as much attention to their infrastructure as they do the production side. Full article from Brewbound #NotYourHobbyMarketing #NotYourHobbyMarketingSolutions #StrategicBusinessConsulting

So how do we do it? Every brewer in Wales will understand the importance of being Welsh, and the importance of the Welsh sell here in Wales. Last week Food and Drink Wales produced a highly-rated piece of research showing the importance of sourcing Welsh produce to the food, drink, and tourism sector here in Wales. It made for fascinating reading, and here are some of the headlines: 25% of all outlets offer No Welsh Drinks. 8 out of 10 guests think that it's important that the venue has Welsh produce. 77% of Welsh Guests say it is important to have a good range of Welsh Drinks. Is that not enough to make everyone involved in Welsh brewing and hospitality sit up and pay attention? Why are the national Pubco tenants not allowed to be a part of that? Why are the National brewers keeping the small Welsh Brewers out of pubs, here is the real stinger, why is the Welsh Government not stepping in to protect the hospitality sector, and making the Welsh Hospitality sector a level playing field? All we need is the reintroduction of the beer orders, freedom for every tenant to buy Guest ale from a local brewer, and the opportunity for every pub to be part of the importance of being Welsh. They know what to do, but simply because the beer buyers of the larger pub groups don't want small brands to be a part of what is a groundswell of change, they don't get the chance. Whilst they will argue loss of revenue, that may be a better option to having pubs closed and the relet becoming impossible. We need to work as one industry, Coors, Heineken, and the others need to work with us smaller players and allow us all a seat at the big boy's table. They may well learn a trick or two. That way we will reignite the fire in the hospitality sector, with an opportunity to show that deep down Welsh Hospitality does have a future and is a great place to start your career. Wedi Marw, not at all leaderless in Government, yn sicr mae!

Yes, it’s Groundhog Day; this story repeats itself. Over and over and over … New Belgium Brewing, best known for its Fat Tire ale and Voodoo Ranger IPA, announced it has ceased operations at its Mission Bay brewpub and restaurant. A press release states the location has “suffered financially in recent years.” It’s only been open three+ years. Who did this store’s pro forma? While many wax sentimental about the death of Anchor Brewing last year … there have been many taprooms, brewpubs, and microbreweries that have been shuttered in the once gorgeous Bay Area over the past five years. It’s not the homeless — albeit a factor, it’s the exceptionally high costs — in every line item on a biz’s financials — and the social ignorance and political climate the stews like a bad recipe in the Bay’s cauldron. This malaise has effected sooo many industries — not just craft beer. Last year, Gump’s — the 166-year old retailer stated this may be their last year. This utter decay and market destruction is man-made AND woman-made. When I used to manage a 1,000+ retail stores, one of my many responsibilities was determining how our assets needed to be “redeployed.” This one would have been easy. In 2019 — pre-COVID-19, I would have passed on this market. It’s not too late for the San Francisco market. Yet we need to have the will and move swiftly — and consistently — for the next 25 years. Or it’ll continue to be Groundhog Day. And this story will simply repeat itself. “I left my heart n San Francisco. High on a hill, it calls to me.” — Tony Bennett #NewBelgium #BayArea #SanFrancisco #CraftBeer #NonAlc #BevAlc #NonCraft #Beer #Microbreweries #Taprooms #Brewpubs #ConsumerBehavior #BrandAwareness #ActionableInsights #BusinessInsights #DataAnalysis #PredictiveAnalytics #BusinessIntelligence #SocialCurrents Source: San Francisco Chronicle ✦ ✦ ✦ Stephen Carter King Chief of Growth and Marketing + Beerconomist • Sherpa • Team Leader • CEO Beerconomy & Co., beer market analyses and trends Steve@KingsCrossing.com ✦ Kings Crossing

HOW THE PLOUGH, A COMMUNITY PUB IN LONGPARISH, WILL SAVE OVER £11,000 EVERY YEAR. We'll let Rhomeo, manager of The Plough, tell you the effect of System28 from LineClenze in his own words: “We installed System28 in March this year and have enjoyed 28 days between beer line cleans ever since. Not only is the cleaning of the lines excellent but extending the time between cleans saves so much wasted beer – I estimate we’ll have saved over £11,000 in the first year and as a Community Pub we strive to provide the best value for our community. It saves time too. You see, once you’ve pulled it into the lines you can leave it in them overnight to do its work and just rinse through in the morning – it’s really simple. You can also do a standard 30-minute contact clean, but overnight gives it a deep soak every month, so why wouldn’t I? It is also great to know that we are using a sustainable product that has significantly less impact on the wider environment and community.” Rhomeo Antonio Manager System28 pairs our unique, sustainable beer line cleaner with our Electronic Yeast Growth Inhibitor to extend beer line cleaning cycles to 28 days. It saves wasted beer, time and water (used and waste), by at least 75% providing significant cost savings - £11,000 annually in this instance. It's also much better for the environment and supports sustainability commitments and helps meet reduction targets and is much safer for staff to handle. Brunning and Price Pubs Ltd William Lees-Jones Andy Slee Tim Bird Cheshire Cat Pubs and Bars Ltd Paolo Lazzarich The Old Bell Hotel Joules Brewery Vicky Colclough Lindsay Cox Simon Dodd #sustainability #moneysaving