Epica Awards’ Post

What’s #DeloitteDigital Creative Director Shamel Washington’s top advice for fellow jurors heading into the #CannesLions2024 deliberation room? 📣“Advocate for the work you truly believe deserves recognition because it can change someone’s life.” Washington, a 2024 Pharma Lions juror, shared thoughts about his upcoming judging duties with SHOOT Magazine / SHOOTonline : Q: What have you learned from your prior experience at Cannes that you will apply to this year's tour of duty? ✅ That no matter how much time you are spending reviewing a piece of work, keep in mind that the creators spent so much more time creating it. Q: What’s the appeal of serving on the Pharma Lions Jury? ✅ We are in the midst of a creative renaissance in the pharma field. Campaigns are getting bolder and the skill level is on par with any other category in the field. Q: What’s your take on the value of the in-person jury room dynamic? ✅ I love hearing how other jurors perceive work and how it aligns (or clashes) with my perception. Q: How does judging a competition like this inform you and your agency? ✅ It furthers my appreciation for the process of getting an idea to the award show level. We must always find new and innovative ways to keep jurors engaged and break through the clutter. Read Washington’s full interview in SHOOT Online ➡️ https://deloi.tt/4ebO2h6 See you soon at Cannes Lions International Festival of Creativity!

APA B Corp Event with Ben Uttley - 10am Thursday 23rd May 2024 Exciting news for our Advertising Producers Association (APA) community and the broader advertising industry! 🌿💼 At 10am on the 23rd May here at the APA, we're hosting a must-attend event with Ben Uttley, the innovative founder of Stamp Productions, on a topic that resonates with us all: "Sustainability in Action: Navigating the Path to B Corp Certification." In this eye-opening session, Ben will share the inspiring journey of Stamp Productions towards achieving B Corporation status, setting a new benchmark for sustainability and ethical practices in advertising. This is an incredible opportunity to gain insights into the tangible steps, challenges, and triumphs involved in integrating sustainable practices into business operations, and how this commitment not only benefits our planet but also enhances brand integrity and consumer trust. As the advertising industry evolves, it's crucial for us to lead with action and purpose. Ben's story with Stamp Productions is a powerful call to action for all of us to consider the impact of our work and to explore how we can contribute to a more sustainable and responsible creative sector. Don't miss this chance to learn, get inspired, and join the conversation on how we can collectively drive positive change in our industry. See you there! #SustainabilityInAdvertising #BcorpCertification #StampProductions #APAEvent #CreativeIndustrySustainability

One of my many highlights from Cannes Lions last week was sitting down with Pat Burke from Roundel (Target’s retail media network) to chat retail media at Sport Beach. He shared thoughts on important things for brands to consider when choosing a retail media network and how brands can leverage retail media for full-funnel opportunities. #retailmediainnovation #canneslions2024

“Numbers don’t lie, check the scoreboard” - Jay-Z Through all the noise of the Cannes Lions International Festival of Creativity I became fixated on the Creative Effectiveness category of the awards. As it says on the Cannes Lions website: “THE CREATIVE EFFECTIVENESS LIONS CELEBRATE THE MEASURABLE IMPACT OF CREATIVE WORK.” Measurable impact. Hmm. Now, if you’re a big boy like Heinz or Spotify, it’s unnaturally easy to measure the impact of your creative work that reaches millions around the world. It’s also easy to win big at the awards. So in anticipation of someday winning a Creative Effectiveness Lion, we’ve started giving our little guy (Pebla) the big boy treatment. We’re measuring. & celebrating. We did good with a $40 budget (we actually spent $34). We only promoted the campaign on LinkedIn because we can’t afford the press just yet. But still, we scored an Ads of the World front page feature. This is work that works. The ROI is insane. There’s a lot more creative work on the way. But somehow, it’s not the creativity I’m looking forward to. It’s the impact. & the measure thereof. & then obviously the damn award. Here’s some more numbers for you: Out of 302 entries into the Creative Effectiveness category this year: 1 grandprix 2 gold 5 silver 7 bronze 20 shortlist 267 unawarded We’ve got a long way to go. But we’re on our way. David Masoperh Tuyishimire Neza David Christopher Kuzagbe

If you're at Cannes and you're a #publisher seeking to monetize ad-filtering users to enhance revenue, don't miss out on our daily apéro hour at our townhouse. Register here to get started: https://lnkd.in/dmR7EfyA #Cannes2024 #AdBlocking #AdFiltering #PublisherRevenue #AdBlockRecovery

Today is a good day 🔥 Our European Content Awards have arrived! These will now take pride of place on our display cabinet as a reminder of the incredible work that won us 5 (!!) awards last month. What an achievement 🏆 Now, let's go and win some more 👀 #EuropeanContentAwards #ECA2024 #ContentProduction #MarketingAgency #CreativeAgency

Kicking off our '3-0 with our Jury' series, we've got the scoop straight from the source—our Jury member Ana Milas, dishes out her take on the creative world's evolution, her top ad picks, and how to keep the party popping. 🥂 Here's what she had to say: What's your secret to keeping the energy up at a party? 🥳 "Plugging into the AUX and curating your own vibe." And when it comes to drinks, it's a "London Mule followed by a water chaser" because staying hydrated is key, queens! What has changed for the better in the last 30 years? 3️⃣0️⃣ "The way brands connect with the audiences has completely transformed. They've dropped the stiff, impersonal voice and become more relatable. On top of that, the global reach of the internet has supercharged creativity. Now, even smaller agencies and independent creators can compete with the big advertisers with massive budgets, making the advertising landscape way more exciting." As a festival, we celebrate great creativity. Which ad that you have created or wish you had created would you like to highlight as worthy of celebration? 🎊 "I'm thrilled to be on the team behind this ad—it speaks for itself! Check it out: https://lnkd.in/dTrpWc5H. If I could've been part of another project, it would've been this one: https://lnkd.in/e3bAmu5q " So, let's raise our glasses (and our water bottles) to 30 years of unforgettable ads, epic parties, and the creative maestros like Ana who keep us dancing to the rhythm of innovation. 💛🥁 #GoldenDrum30

Content Insider - Awards One is never enough…two is too many…but back-to-back award events give us a hangover so…we avoid them. And from the looks of the numbers more and more people do too. Lavish award affairs – like the upcoming Oscars – are fine for the .01 percent of the .1 percent of the movie/show industry. But the 99.9 percent of the industry that make the entertainment possible don’t give long, really long thank yous or get the standing ovations. They get…a paycheck. Maybe there’s a better use for the awards contest budgets. Like using it to fund project and something that doesn’t cost much…saying thanks. Want to read it online - https://lnkd.in/gmWhTTC2 Want the illustrations - ping us at andy@markencom.com If you like the article, share it with a friend. If you don't, share it with two enemies. – Andy

TOP 10 APRIL FOOLS CAMPAIGNS... Here's a link to my latest blog reviewing my top 10 favourite pieces of April fools activity from this morning... Have a read and if you saw any other good pieces of content, please add a link to the comments below so I can check them out. A huge well done to the team at FUNKIN COCKTAILS | B Corp™ for taking the top spot! 🏆 #Aprilfools #marketing #hospitality #Top10

I have spent years perfecting the best creative testing strategy. Here is a guide on how to find that winning ad 👇🏻 P.S - How long before you found your first winning ad?