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Day 3 Highlights: #WorldRetailCongress24 #WRC24
Keynote address by Bobby Jones titled "High Performance is a Marathon, Not a Sprint," imparting profound lessons on endurance and its application to the retail industry. He offered a unique perspective on achieving long-term success in retail by likening it to a marathon, emphasising sustained effort and perseverance over quick wins.
Bobby Jones outlined three key principles for retail growth:
📌 Purpose: Efforts and courage are insufficient without a clear purpose and direction. Without understanding the "why," retailers risk losing their way.
📌Pace: Long-term success in retail requires a focus on endurance rather than short-term gains. Examples like Patagonia demonstrate the power of maintaining a purpose-driven approach over time.
📌Performance: Demonstrating high performance not only showcases what's achievable but also aligns with purpose. Connecting purpose with consistent performance reinforces the retailer's potential and impact on the world.
@Andrea Dorigo, Head of Global Retail at Adidas, and Matt Chadder
from Instinct Lab delivered a presentation titled "Retailing in the Time of Mass Destruction," addressing the challenges of modern in store retail experience and the need for a more focused approach.
The speakers suggested some tools to make retail stores more inviting:
📌Reduce Clutter: Eliminate unnecessary elements in the store. Resist the urge to add more and focus on simplicity.
📌Allocate Space: Make it easy for customers to find what they need. Ensure products are logically arranged, and avoid making them walk through the entire store to find key items.
📌Amplify What Matters: Highlight the most important products and messages. Recognize that customers value clarity and concise information.
📌Humanise the Experience: Remember that customers are human, with limited attention spans. Make their experience as straightforward and enjoyable as possible by reducing complexity and providing a human touch.
Panel on "Next Generation Customers, Next Generation Retailers" showcased innovative approaches to retail and highlighted how retailers can create transformative and sustainable experiences for diverse audiences. @Jack Finnegan Shepard, Founder and CEO of @both&, and Jake Posner Founder and Creative Director of NOTA discussed how their brands started and the role of community in shaping their business models.
🎤 by Ruth Jacob the discussion highlighted the importance of DE&I in retail to better meet the needs of all customers.
A notable quote from the session was shared by Finnegan Shepard, CEO of BOTH&: "In the long run, the brands that make you feel the most human are the brands that win." This statement underscores the significance of building authentic connections with customers, recognising their individuality, and creating experiences that resonate on a human level.
CEO | Board Member | Senior advisor | Speaker | Retail | FMCG | Change Management | Digital transformation | Business strategy | Operational Excellence | Turn-around
5dlooking forward to contribute to this exciting event!