Scandinavian Outdoor Group (SOG)

Will we see each other at the European Outdoor Summit (EOS) this year? Only two weeks to go! The European Outdoor Summit (EOS) is a must-attend event for industry leaders aiming to stay ahead in the ever-evolving outdoor market. Gathering in Cambridge this September, the summit will delve into the latest trends, challenges, and opportunities in the sector, offering a unique platform for networking and collaboration. Don’t miss this chance to connect with industry peers and help shape the future of the outdoor industry. #outdoors #outdoorindustry #collaboration #EOS2024

Last Chance for Early Bird Registration – SOG Fall Networking Days! Don’t miss out on this unique opportunity to connect with industry peers at the SOG Fall Networking Days in Copenhagen. 31 August is the final day to secure your spot at the early bird rate! Join us to hear from dynamic speakers like Magnus Ohlsson, Elma Delic, Eric Celay, and Malva Carlsson. This event is an excellent chance to gain valuable insights and network with colleagues across different SOG brands. Representatives from ISPO and IWA OutdoorClassics will be in attendance, take advantage of this opportunity to ask your questions and learn about future trade show trends. Please note: This event is exclusive to staff at SOG member brands and partners.

Scandinavian Outdoor Award, The winners have been selected! After dedicated outdoor testing and lively discussions in Lenzerheide, the international jury of outdoor journalists and outdoor gear specialists agreed on the Scandinavian Outdoor Award Spring/Summer 2025 winners. The Overall Winner is Vaatelaastari FabPatch . To fix a hole or tear in apparel and outdoor gear to lengthen their lifespan is one of the most sustainable things to do. High-quality repair patches from the Finnish brand FabPatch will help you do the job with ease. What also sets FabPatch apart is their offer to the industry to make patches specifically for brands' clothing and gear to get the perfect color and fabric match when doing repairs. Currently, FabPatch is available for rainwear, merino, and stretch fabrics in different colors. They contain a high amount of certified recycled materials. The prestigious Sustainability Award goes to Icebug AB Järv RB9X. Icebug's new trail running shoe, Järv RB9X, features a high content of recycled and biobased materials. The jury praised its performance on trails, noting its comfort, grippy and well-cushioned sole, and high rebound. The soft yet durable upper, which contains 45% biobased nylon, dries quickly. Overall, it is an excellent shoe for long-distance trail runners. In total, five products were awarded: OVERALL WINNER: Vaatelaastari FabPatch Textile repair patch SUSTAINABILITY: Icebug AB Järv RB9X INNOVATION: Nordisk Company Reisa go LIFESTYLE: Light My Fire Plates Collection TRUE SCANDINAVIAN: Helleknives Nying Head over to our website to read more about the product https://lnkd.in/d_Dx5sn Photos taken by Jarda Zaoral

We are happy to announce the nominees for Spring Summer 25. Head over to https://lnkd.in/d_Dx5sn to read more about them. And don’t forget to come to the Scandinavian Outdoor Award Ceremony Join us for an evening celebrating the winners of the prestigious Scandinavian Outdoor Award at the Scandinavian Bar! This after-work event will feature the award ceremony and a lively party atmosphere. Monday 3rd June, Time: 17.00-19.00 After Work / 17.30 Scandinavian Outdoor Award Ceremony This is a fantastic opportunity to network with industry professionals, celebrate Scandinavian achievements, and enjoy a fun after-work together. Tuesday 13:00 - 14:00 Scandinavian Press Conference, Outdoor Cinema Stage in the Atrium

Don't forget tomorrow's webinar! ☀ Webinar May 30th, 11:00-11:45 AM For SOG Members only Unleash the Power of Google AI to Connect with Outdoor Enthusiasts. In this presentation, you will discover: - The latest trends in how outdoor users search and engage with content on Youtube and Google – understand their evolving needs and preferences. - How Google AI can help transform your marketing strategy. - Actionable tactics to reach and resonate with your target customers, driving engagement, brand loyalty, and ultimately, sales. - Real-world success stories of brands leveraging Google AI to gain a competitive edge in the digital landscape. - A discussion session to address your specific questions and challenges. The webinar is structured around a 30 min presentation and 15 min for discussion. Sofia Olsson is a Retail Industry Manager at Google. During her 8 years at Google she has worked together with some of the largest brands and partners in Sweden. She has led cross functional teams to support partners and clients with digital transformation and marketing strategy on both Google and Youtube. Main focus of her career has been within the retail space and worked together with outdoor, fashion, pharmacy and home decor brands. Prior to Google she has 10 years of experience in sales, marketing and digital advertising. WHEN May 30th, 11:00-11:45 AM WHERE Online, you will get the link when you register COST Free of charge Sign up here - https://lnkd.in/dmukJ-4K

It's time to meet the amazing jury behind the SS25 #ScandinavianOutdoorAward. Here, a select group of journalists, influencers, retail experts, and industry professionals immerse themselves in nature to rigorously test products nominated by the Scandinavian Outdoor Group. This time around, we're evaluating outdoor products for the Spring/Summer 2025 season with our destination partner Lenzerheide All nominated products will be presented at ISPO and the winners will be announced on Monday, June 3rd. Meet the great #Jury Frank Wacker – Outdoormagazin Germany Christian Milbo – Outsite.dk, Danish Outdoor Festival Nadine Regel – Outdoor Journalist Freelance to several leading Magazines Julia Topp – Influencer EatRunHike Blog Victoria Reim – NORR Magazin, Suston, 365 Astrid Schlüchter – Performance Days Joel Svedlund – PEAK 63 And special thanks to Matthias Aßmann for making this happen.   #scandinavianoutdoorgroup #scandinavianoutdooraward

Happy Constitution Day, Norway! 🇳🇴 17 May Scandinavian Outdoor Group sends a big congratulations to our Norwegian members and brands! Your brands embody the spirit of adventure and nature we love. Here's to celebrating your heritage and inspiring outdoor living! #ConstitutionDay #Norway #ScandinavianOutdoorGroup

Webinar May 16th, 11:00-11:45 AM For SOG Members Ahead of Outdoor By ISPO How Do You Succeed With PR at Tradeshows? With proper preparation and execution, your participation in trade shows can be both successful and profitable. In this webinar, we will dive deep into how to best utilize Outdoor By ISPO and ISPO Munich to succeed with PR. We will offer practical tips on how to effectively communicate your PR message at ISPO and share insights and lessons learned from how PR and storytelling are driven at international fashion fairs, which can be directly applied to your PR strategy for Outdoor By ISPO.   The webinar is structured around a 30-minute presentation and a 15-minute discussion. If questions arise that we wish to discuss for an extended period, there will be an opportunity for continued discussion after the meeting for those interested, and also an opportunity to submit questions for feedback afterwards.   After the webinar, we will also share the checklist: “10 Steps for PR at Outdoor By ISPO.”   Fredrik Ekström, who leads the webinar, brings his extensive experience in PR work at international fairs such as Pitti Uomo, SEEK, CIFF/Revolver, Project Show, and ISPO. He is the founder of Above The Clouds and a PR expert with over 20 years of experience in consumer insights, brand development, and strategic communication, primarily within fashion, sports, and outdoor. Fredrik has extensive experience from, among others, Prime PR, United Minds, and Tretorn. Here, he has held leading roles in global sustainability strategy and communication, brand positioning, and market communication. In addition, he is the Editor-at-large for Outdoor and Sustainability at Scandinavian MIND and a writer for Sporting Goods Intelligence and Outdoor Industry Compass. Sign up here - https://lnkd.in/dr-FiBDm (only for SOG members)

Two fantastic SOG Networking Days in Östersund! Engaging discussions, rewarding knowledge sharing, and excellent networking with our Scandinavian Outdoor Group members – both colleagues and competitors! A big thank you to all of you who participated! We are happy with the positive feedback we received after the meeting. Bergans of Norway, Woolpower AB, Morakniv, Elevenate, Huginbiz® - Helping You Grow International Business AB, Aclima - Wool Specialist Since 1939, Trangia AB, Haglöfs, ISPO, Hilleberg The Tentmaker AB, Joel Svedlund, Janne Björge, Lena Haushofer ↗ Next time in Copenhagen 9-10 October - Mark your calendar. 

We are delighted to announce that applications are now open for the Scandinavian Outdoor Award Spring 2025! You know what to do 😉 Deadline 30 April.