Equator Design’s Post

Companies need to demonstrate that they care about the health and well-being of people and of the planet. If two brands are similarly priced, the zero consumer will buy the one that markets itself as sustainable or purpose oriented. According to a recent study of US consumer spending by McKinsey and NielsenIQ, products with environmental, social, and governance (ESG)–related labels (such as “ecofriendly,” “vegan,” or “plastic free”) had higher sales growth than products that made no ESG-related claims on their packaging. #netzero #sustainability #esg #paperpack

Think green. Shop online? 🌿 In a world where clicks replace footprints, ecological eCommerce is not just a buzzword; it's a revolution on the rise. But beyond the surface-level benefits, lies a complex, lesser-known narrative. Consider packaging. The right move towards biodegradable materials can turn the tide in our fight against waste. Yet, the real game-changer? Rethinking packaging design to minimize waste from the outset. Now, let's talk carbon footprints. Digital storefronts have the power to significantly reduce emissions by cutting down on traditional retail necessities. However, the true environmental footprint of online shopping hinges on optimizing logistics and embracing local sourcing to slash shipping distances and emissions. But here's the kicker: The real potential of ecological eCommerce lies in empowering consumers. By integrating transparent sustainability ratings, online retailers can turn every purchase into a statement for the planet. The question then becomes: How can businesses innovate further to make eco-friendly shopping not just an option, but the default? #ecological #ecommerce

Gen Z, the largest, most influential consumer segment driving ecommerce are now driving another trend: sustainable brands and products. A new report reveals that 62% of Gen Z shoppers prefer to buy from sustainable brands. And a whopping 73% are willing to pay more for sustainable products. Learn more in “Gen Z Shoppers Demand Sustainable Retail”, a new survey from First Insight. Interested in how to measure the impact and savings from your sustainability initiatives? Check out our blog on “Quantifying the Ecommerce Sustainability of Distributed Order Management and Ideal Inventory Placement” here: https://lnkd.in/gJaM-Kbu -anagement-and-ideal-inventory-placement-blog-article #GenZ #EcommerceTrends #SustainabilityInEcommerce #EcommerceSustainability #DistributedOrderManagement #DOM #InventoryManagement

Did you know 73% of consumers prefer buying from sustainable brands? This marks a significant shift in consumer behavior towards eco-conscious shopping. This trend is reshaping the retail industry, pushing brands to consider how sustainability can be integrated into their business model. What strategies are you adopting to align with this eco-friendly movement? At Neatoscan & Upright Labs, our software and services not only support a circular economy for the #secondhand industry, but help it thrive. We have helped clients in spaces like #Goodwill and #SalvationArmy diversify revenue while building more sustainable retail and e-commerce models. Interested in seeing how we can help your operation? Let’s connect! https://lnkd.in/gV-BMZ8X

Happy Earth Day 2024! The theme for World Earth Day in 2024 is "Planet vs Plastic". Reflecting on what actions we need to take to be responsible stewards of our beautiful planet, it's important to consider all the implications of our choices. #MondiGroup recently released the results of its annual eCommerce trend report where notably 88% of consumers valued protective packaging and a substantial portion consider recyclability important. Almost half of consumers said they would not buy from a brand again whose brand is challenging to recycle. #WorldEarthDay

As environmental consciousness grows, consumers are seeking out eco-friendly options when shopping online. Ecommerce businesses are responding by implementing sustainable practices throughout their supply chains, from packaging materials to product sourcing. Brands that prioritize sustainability are gaining a competitive edge and winning over environmentally conscious consumers. #consumerbehaviour #ecofriendly #packaging #business #shopping #ecommerce #ecom #tech #digital #sustainability

100% of global shoppers ages 25 - 35 in a 10,000 consumer set consider a brand's sustainability efforts when making purchases. Sustainability is important to modern day shoppers and that’s not going to change. We created this report to help better understand the changing consumer preferences towards brands with sustainable practices and their understanding around sustainable operations and products. Read it for yourself for free ⬇️ https://hubs.ly/Q02z53Gv0

Exploring the trend: Where are people in the UK buying their packaging? In the dynamic landscape of consumerism, packaging plays a pivotal role not only in protecting goods but also in shaping brand identity and consumer experience. With sustainability concerns on the rise and Ecommerce booming, where people in the UK source their packaging has become an intriguing topic of discussion, not least because it remains one of the world's biggest online markets. Let's delve into the current trends and patterns. Find out more: https://bit.ly/3UqcZ0u #packaging

Marketplaces that attract more demand for their sustainable product lines also decarbonize faster and perform better. Offering green features is key to having the biggest impact on decision making. #sustainability

How can retailers leverage circular economy practices for sustainable growth? At its core, the circular economy aims to separate economic growth from resource consumption by prioritizing reuse, recycling, and regeneration. This involves revamping the product lifecycle management, supply chain operations, and consumer engagement strategies. Retailers can collaborate with suppliers and manufacturers to design products with durability, reparability, and recyclability in mind. This includes embracing eco-friendly materials and packaging innovations to minimize waste throughout the product life cycle. Additionally, retailers can implement reverse logistics systems to facilitate product returns, refurbishment, and remanufacturing. This helps in recapturing value from end-of-life products, reducing landfill waste, and extending the lifespan of resources. Furthermore, educating consumers through marketing campaigns and loyalty programs can raise awareness about the principles of the circular economy and empower them to make sustainable purchasing decisions. What other ways can organizations embrace the circular economy in retail? Share your insights and experiences! #Omnichannel #Retail #ShoppingandtheRetailIndustry #CircularEconomy #Sustainability