Eric Autry’s Post

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Co-Founder of Shared Sweeps

The LTV from a discounted customer will kill your business. Fundamentally, if you acquire someone through discounting, the only REAL effective way to retain them is with a greater or equal discount. This will crush your contribution margin. What happens when the initial purchase comes from a giveaway offer instead of discounting? Using Shared Sweeps allows you to giveaway 100k as an offer to acquire customers at a better margin. Then for BFCM, you can retain them with a LARGER giveaway powered by us… Best part? Shared Sweeps pays for the giveaway. So when we raise the amount later this year to $200k or $250k giveaway… it still costs the same for you. It’s the same idea as a bigger discount but not extra cost/impact to your CM. How bout that? Happy Friday Jr

Scott Lucero ♻️

DTC | Retention | Growth

9mo

Add more value > discount

Greg Burstein, CPA

DTC E-Comm | Co-founder @ SavedBy | Package protection for 7-8 figure DTC brands | sharing learnings on supply chain, logistics, and scaling a brand

9mo

Can't wait to give Shared Sweeps a try - appreciate the time today my man

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