The LTV from a discounted customer will kill your business. Fundamentally, if you acquire someone through discounting, the only REAL effective way to retain them is with a greater or equal discount. This will crush your contribution margin. What happens when the initial purchase comes from a giveaway offer instead of discounting? Using Shared Sweeps allows you to giveaway 100k as an offer to acquire customers at a better margin. Then for BFCM, you can retain them with a LARGER giveaway powered by us… Best part? Shared Sweeps pays for the giveaway. So when we raise the amount later this year to $200k or $250k giveaway… it still costs the same for you. It’s the same idea as a bigger discount but not extra cost/impact to your CM. How bout that? Happy Friday Jr
Can't wait to give Shared Sweeps a try - appreciate the time today my man
DTC | Retention | Growth
9moAdd more value > discount