Erich & Kallman’s Post

(That guy is Don Draper, the advertising executive who's the principal character in the TV series Mad Men - in the 1960s in New York City). Thought to share this because in the 60s there was a mix of product branding plus advertising sloganeering. Don dispenses his professional wisdom during the series, often taking a slogan-ish approach but here and there he adds some depth - which resembles the tenets of modern branding. In this episode, he's pitching to the Heinz Ketchup client: big photo of food with a simple headline "Pass the Heinz" - no product, no bottle - and you can read how he expresses his rationale. It's pretty powerful, and goes to the core of what we can often do in Brand Positioning: don't sweat the explanation when it is the market's mind that will provide its own compelling explanation. #madmen #branding #brandpositioning

Worthwhile content here.

What do people like most about the Super Bowl?  49% chose the game. Let’s take a moment and talk about the commercials.  Many of the 2024 advertisers will be the perennial ones: Frito-Lay, Coors Light, Volkswagen, Pringles, Doritos, Turbo Tax. Why do these companies, who already have a high top of mind presence, continue to spend big dollars to reinforce their status? Because top of mind works.  There are many case studies through the years.  One year, Tide recovered everything it spent on its Super Bowl ad via ‘above and beyond’ consumer spending in two days!  In another year, Chrysler spent $9-million on their “Imported from Detroit” ad, and then attributed $400-million in sales to the commercial. Hmm.  Top of mind presence must be a very valuable place to be.  Share in the comments how you are making this idea work for you.

What's trending in #superbowlads is NEW this year. BOARD member Jeanne Meyer breaks down the changes in who's advertising and what it means. What do you anticipate from Super Bowl ads this year? Let us know in the comments, and follow THE BOARD for trending takes across industries.

I'm counting down the top Super Bowl advertisers from the past 20 years. This is all based on the Northwestern University - Kellogg School of Management Super Bowl Advertising Review. Here is the #8 advertiser. You can see all the videos at www.timcalkins.com #KelloggBowl #SuperBowl

Brands spent a record $650 million on Super Bowl commercials. Amidst all the hot takes on the best and worst adverts and strategic breakdowns. What I found interesting is that no one is questioning the madness. I kind of understand the business decision. It's the most-watched media of the year in the world's largest consumer market. A chance to be culturally relevant and make a buzz. But the Super Bowl is a super crowded space. Imagine what you could do with $650 million? or even the $7million from the 30-sec ad? How many lives you could change with that money? There are numerous studies which show how abundant resources can have a negative effect on creativity. This isn't an argument against marketing but a request for more critical and creative approaches. #superbowl #marketing2024 #creativebusiness

Did you know that after WWII there was sort of an unwritten agreement to "switch from war production to consumerism"? This according to the show I just found on Amazon Prime, The Real Mad Men of Advertising. I always loved the show Mad Men so this title really caught my eye. A few other tidbits from what I watched so far: - Many 50's TV stars became product spokespeople, i.e. Lucille Ball for Phillip Morris Cigarettes - TV shows used to have one, singular sponsor, ie. The Colgate Comedy Hour - Kids programming became ideal source for revenue via merchandising with Howdy Doody sales skyrocketing What creative ideas do these notes make you think of for your business? After all, we all need marketing! #marketing #advertising #visibility

Thanks to Kristina Monllos and Digiday for including our own Mark Himmelsbach in a discussion on how brands want to be a part of culture. At Episode Four, we believe that brands can't interrupt culture the way that they always have with with more traditional advertising. It's even harder for brands to make culture (save for great fleeting moments like the Pop Tart Bowl!). Our proprietary RYA data shows us exactly where people spend their free time and extra money. We think that's a good start in understanding how to be a part of culture (instead of trying to muscle in). https://lnkd.in/ertC2SVu

Ever seen an ad go wrong? 🤔 PepsiCo did, big time. Kendall Jenner, a protest, and a Pepsi. Sounds simple, right? But no, it sparked outrage. 🚫 What happened? Why the backlash? And what can we learn? 📚 Check out my latest blog. It's all about Pepsi's ad misstep. Expect insights, lessons, and much more. 😉 #PepsiAdControversy #MarketingLessons #BrandBlunders #PepsiAdControversy #MarketingLessons #SocialJusticeInAdvertising

Discover advertising quotes from industry thought leaders in our recent video, featuring insights from Elizabeth Paul (The Martin Agency), Marc S. Pritchard (Procter & Gamble), Corey O'Brien (Aquent Studios), and more... Watch the video: https://lnkd.in/dwaiMeMC #AdvertisingQuotes #AdvertisingInsights