One ironic aspect of the Everything is an Ad Network phenomenon is that the catalyst for it — diminished, attenuated user-level conversion signals — should motivate advertisers to utilize fewer channels, not more. Operating across the multitude of new advertising channels that have emerged can instigate a measurement nightmare for advertisers. The retail media measurement nightmare: https://lnkd.in/dMWBKC8j
Theron Tingstad
7mo
Interestingly enough, we are working with a 3rd party measurement provider and they are insisting that one of our clients must be on more channels for their product to work properly 🤔 It’s kind of frustrating. (Just using their pixel & MTA product currently.)
Senior Executive | xZynga | xJamCity
7moYou can get greater ROI in small spend using many platforms at once. However, the ceiling on that ROI boost is super small, such that most studios have no business trying unless the game is sunset already or the team is very small. But, that in itself is a cheat code since so many studios sunset nearly all their games these days.