Erik Glitman’s Post

It’s hard to keep up with the amount of great content from the #FutureForward conference... Parbinder Dhariwal and Andrea D'Emidio shared amazing insights from their journey in building a highly transparent retail media partnership, moderated by Jeffrey Bustos, who everyone in #RetailMedia should know. If only one takeaway from the CVS Media Exchange (CMX) lens of the presentation, it’s this: In building a Retail Media Network, how do you get alignment from merchant and media perspective?? The key is to truly understand that the merchant org and the supplier are two equally important customers of the RMN, but to also ensure you keep the in-store customer at the center of everything you do Gems from the Kenvue side of things: “If we're not looking at the quality of the measurement, then we risk eroding trust”... (my comment: That may even be putting it lightly) And so what about measurement? You can use sophisticated marketing mix modelling, but that will always lag 1-2 quarters, so you also need a way to find those shorter-term intermediate signals. So what’s next for measurement? Parbs says It’s going to be how do we think about in-store. Hearing #RetailMedia leaders from both the retail and the brand side of the equation saying these things in a forum like the #FutureForward conference makes me very excited for the future of the TruRating in-store measurement practice.

The lines of the institutional and retail marketplace continue to blur. During the #MMIAnnualConference this past October, we caught up with co-chair of MMI's Institutional Community, Michael Walton, of Sage Advisory, for his take on the trends to watch for in the institutional space - and how MMI's newest community brings together those in this field to tackle issues, address challenges, and seize opportunities that will enhance service to institutional clients. Watch the full discussion below. #MMICommunities #InstitutionalMarketplace #CommunityConnections

Wow 😳 - This is going to be big.......like really Big, like Big Apple 🍎 Big!!! Anyone who has been to New York knows that everything is Supersized from the buildings to the McDonalds meals.......Now Quirk's is getting in on the act 😍 Quirk's New York is set to be the largest Event for Market Research globally in 2024. It has already been SOLD OUT for almost a month before the Event takes place and there are some fantastic brands that will be attending We sold all of the Speaking Slots last December and all of the Stands and Booths in early March - so if you would like to be part of this event in 2025 then look out for all the information when we open up Sales for our 2025 Events 2025 Quirk's Media Events: Los Angeles - 26/27 February Chicago - 2/3 April London - 7/8 May New York - 16/17 July So my big question is this? What is your favourite thing to do whilst in New York? Let me know below in the comments section A massive thank you to my wonderful clients that have supported #QuirksEvents in 2024.....lets go out with a bang! 💥 quantilope Market Expertise Cint EyeSee eye square Caplena GWI Kantar GfK - An NIQ Company Ipsos Norstat Relative Insight Cambri GetWhy E-Tabs ProQuo AI Pulsar Stravito Statista Torfac BAMM Dragonfly AI Inspirient Kalever One Minute to Midnight Veylinx SKIM Zappi Emotional Logic Empower Translate FFIND - Beyond Data Global Lingo Borderless Access Global Opine Research Yesty #marketresearch #marketingresearch #mrx #newmr #insights #clientside #quirksworks #quirksnyc

Our Client Director Claire Reid and Insight Director Steve Becker recently attended Quirk's Chicago and IIEX Austin, bringing back some interesting insights about the future of consumer behavior, the latest tech innovations, and the most effective strategies to drive impactful research. 💡 In this new blog, they dive into three key topics that were discussed throughout both events: https://lnkd.in/ef4y7sQA #MarketResearch #QuirksChicago #IIEXAustin #IndustryTrends #ResearchInsights

Here at Watch Me Think’s “You are not your consumer” event… Alistair Vince kicking the day off. Some really fascinating and insightful sessions in the offing. How do we make sure we are not putting our own views and preconceptions and personal biases on to the work we do for our clients and brands? As Alistair says “it’s critical!”. Am excited to know more… Also good to see some familiar faces: Danny Russell James Pickles #marketresearch #marketingresearch #insights #mrx

Euphoric. Bonkers. Exhilarating. Positive. Overstimulating. These are the five words each of my team members used to sum up our day at the DMWF event in London. And what a day it has been! The energy and excitement at the event were palpable, with engaging discussions, innovative ideas, and valuable connections made throughout the day. We are thrilled as ever to showcase Fabric and to receive such positive feedback from fellow industry professionals. Events like DMWF are not only important for networking and business opportunities but also for fuelling our passion and drive to continue pushing boundaries in the marketing world. Today has been a reminder of why we do what we do and the impact we can make in this ever-evolving industry. Feeling euphoric, bonkers, exhilarated, positive, and overstimulated, we are more motivated than ever to keep pushing the boundaries of L&D within marketing. Here’s to round 2 tomorrow! Big shoutout to the team: Lisa Eaton FCIM Marissa Brown Phoebe Trakkas William Covelle #DMWF #DigitalMarketing #Innovation #Networking #Teamwork

Embrace the ‘in-between spaces’ https://lnkd.in/dbRsmZ5z If brands and companies learn to pause and listen, a more holistic approach to reputation building emerges, explains Nikhil Dey in his #RTColumn #LeftBrainRightBrain.

Q3 is here and we've got the scoop: A recent Ipsos study confirms what we’ve known all along—genuine creativity and strong empathy are the keys to cutting through the noise and driving business forward. https://bit.ly/Ipsos-Study With that in mind... How’s your brand's messaging and creative ideas? Intentional? Empathetic? Shaping the way? Whether you're building momentum, reassessing market trends, or gearing up for the holidays, this is the time to check in and revamp how you show up. Q3 is here and so are we. Let’s talk.

When you're taking the pulse of culture and thinking about its impact for brands—no topic is off the table. Sound intriguing? Well, the May issue of CM Pulse is out now!    It's a banquet of trends and insights that you can digest in a couple of minutes. So feast your eyes and feed your brain, and if you like what we're serving up, please let us know in the comments!

Today, let's be as observant as Rita McGrath, spotting holiday trends with an eye for their future impact. 🛷 #FestiveTrendspotting McGrath inspires us to anticipate change and see potential. What new trend will you spot and leverage today? #ThoughtfulThursday #TrendInsight #AdventReflections