Erin Donohoe’s Post

Hemp fashion is not just a trend; it's a movement towards a sustainable future. From reducing environmental impact to empowering rural communities, hemp is reshaping the fashion industry. Let's embrace this green revolution and make choices that honor both style and our planet. #HempFashion #Sustainability #EcoFriendly #SustainableFashion #HempRevolution #GreenFuture #EthicalFashion #FashionInnovation #ConsciousLiving #CircularEconomy #HempTextiles #EnvironmentalImpact

🌿 Excited to share insights on sustainable practices and consumer awareness in the fashion industry! 🌍In today's world, distinguishing between genuine environmental efforts and greenwashing is crucial for conscious consumers. Understanding how brands communicate their sustainability initiatives and building trust around environmental claims is key to making informed choices.Let's explore: 1️⃣ Differentiating authentic eco-friendly practices from greenwashing. 2️⃣ Factors influencing consumer trust in environmental claims. 3️⃣ Strategies to raise awareness about reducing, reusing, and recycling in fashion.Join the conversation and learn from successful brand campaigns like Patagonia's commitment to sustainability and H&M's "Conscious Collection." Together, we can drive positive change towards a greener future! 🌿💼 #Sustainability #FashionIndustry #ConsumerAwareness #GreenFuture Read more here: https://lnkd.in/gdAurMfQ Looking forward to your thoughts and insights! 🌟 Devkant Kala UPES School of Business

Amid growing concerns about the environmental impact of the textile industry, the spotlight is shifting toward natural fibers as the eco-friendly materials for making clothing. Plant-based fibers such as linen, kapok, and ramie have garnered much attention for their sustainability attributes. But are all natural fibers equally sustainable, or are some potentially a bit greenwashed? So, we had to ask: Which are the most sustainable natural fiber clothing brands? 👇 https://lnkd.in/g3MANdap MATE the Label, NATASHA TONIĆ, Finisterre, OPERA CAMPI - world's best hemp, NUI ORGANICS, WAMA Underwear, People Tree, Beaumont Organic, VAUDE, Thought Clothing #sustainableliving #naturalfibers #clothingbrands #ecofriendlyfashion #sustainableclothing

Sustainable Fashion Series Part 1 - COTTON is not a Natural Fabric. Being an Image Consultant I do help people with Wardrobe management. As an image consultant passionate about sustainable fashion, I often find myself debunking myths about fabrics. One of the most prevalent misconceptions is that cotton, widely perceived as a natural and eco-friendly fabric, is inherently sustainable. Unfortunately, the reality is much more complex. 💦 Water Consumption: Cotton is a thirsty crop. It takes about 2,700 liters of water to produce the cotton needed for a single T-shirt. This massive water usage contributes to the depletion of vital water resources in many regions. ⚕ Pesticides and Chemicals: Conventional cotton farming relies heavily on pesticides and synthetic fertilizers, which can harm ecosystems, contaminate water supplies, and affect the health of farmers and nearby communities. 🌏 Soil Degradation: Continuous cotton farming can lead to soil degradation, reducing the land's fertility and leading to further environmental strain as farmers attempt to meet demand with declining soil health. 👨🌾 Labor Practices: Many cotton-producing regions are also plagued by poor labor practices, including low wages and poor working conditions for farmers. So, what can we do as conscious consumers and fashion professionals? 👚 Opt for Organic Cotton: Organic cotton is grown without synthetic chemicals, and often uses more sustainable farming practices. However, it still requires significant water resources. Explore Alternatives: Fabrics like 1. Hemp 2. Linen 3. Bamboo are often more sustainable choices. They require less water and fewer chemicals, and can be more environmentally friendly throughout their lifecycle. Support Ethical Brands: Look for brands that 1. Prioritize sustainable practices 2. Fair labor 3. Transparent supply chains. As we continue to educate ourselves and others about sustainable fashion, let's remember that the true impact of a fabric goes beyond its natural origin. Together, we can make informed choices that contribute to a more sustainable and ethical fashion industry. #SustainableFashion #EcoFriendly #ImageConsultant #Cotton #FashionRevolution #GreenFashion #imagedesignermanasi #imagedesignerconsultancy #manasijayakar

With the global #FastFashion market growing each year, what can the fashion industry do to be more #Sustainable? According to Stuart Vevers, a British designer for big-name fashion brands, brands can't just rely on suppliers and factories to create #SustainableFashion. The change must also come from designers — here are some of his suggestions: 👖 Choose the materials first to ensure the use of sustainable fabrics, such as hemp, linen, or recycled materials. 👚 Work with organizations that collect old, post-consumer materials to upcycle. 🚜 If you use cotton to support regenerative farming, choose organic-certified cotton — check their USDA-Certified Organic, Global Organic Textile Standard (GOTS), or other certifications. ♻️ Implement take-back programs, repair services, and upcycling initiatives to extend the lifespan of products and reduce environmental impact. We've also gathered more tips from other purpose-driven designers below. However, the journey toward #NetZero is a collective work, meaning that fashion brands and companies must also engage their consumers through storytelling, campaigns, and educational initiatives to foster advocacy. What are your thoughts on Vevers's suggestions? Would you add anything to the list? Let us know in the comments! #ZunoCarbon #ToZeroandBeyond #CarbonAccounting #CarbonOffset #CarbonManagement #CarbonFootprint #ESGReporting #ESGSolution #ESGPlatform #Decarbonization

🌱 𝐅𝐑𝐎𝐌 𝐅𝐀𝐑𝐌 𝐓𝐎 𝐅𝐀𝐒𝐇𝐈𝐎𝐍: 𝐎𝐔𝐑 𝐉𝐎𝐔𝐑𝐍𝐄𝐘 𝐈𝐍𝐓𝐎 𝐑𝐄𝐆𝐄𝐍𝐄𝐑𝐀𝐓𝐈𝐕𝐄 𝐀𝐆𝐑𝐈𝐂𝐔𝐋𝐓𝐔𝐑𝐄 🌿 Exciting news! We are planning to launch Regenerative Agriculture Partnership Program through our sustainable sourcing village concept all over the world, and will be a game-changer for sustainable fashion. 🌍👚 𝐇𝐞𝐫𝐞'𝐬 𝐰𝐡𝐲 𝐢𝐭 𝐦𝐚𝐭𝐭𝐞𝐫𝐬: • Collaborating directly with farmers • Growing sustainable fibers like cotton, hemp, and flax • Implementing earth-friendly regenerative practices • Creating a positive impact on our planet while producing fabrics Imagine wearing clothes that not only look good but also contribute to healing our environment. That's the power of regenerative agriculture! 💚 We're thrilled to work alongside dedicated farmers who share our vision for a more sustainable future. Together, we're cultivating fields that give back to the earth while providing the materials we need for fashion. Want to learn more about how your wardrobe can make a difference? Drop a comment below, and let's start a conversation about sustainable fashion! 👇 #RegenerativeAgriculture #SustainableFashion #EcoFriendly #FarmToFashion #GreenInnovation

💚𝐂𝐡𝐨𝐨𝐬𝐢𝐧𝐠 𝐬𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐥𝐞 𝐟𝐚𝐬𝐡𝐢𝐨𝐧 𝐢𝐬 𝐧𝐨𝐭 𝐣𝐮𝐬𝐭 𝐚𝐛𝐨𝐮𝐭 𝐛𝐞𝐢𝐧𝐠 𝐫𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐥𝐞 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐞𝐧𝐯𝐢𝐫𝐨𝐧𝐦𝐞𝐧𝐭, 𝐛𝐮𝐭 𝐚𝐥𝐬𝐨 𝐢𝐧𝐯𝐞𝐬𝐭𝐢𝐧𝐠 𝐢𝐧 𝐭𝐡𝐞 𝐟𝐮𝐭𝐮𝐫𝐞.🌍 As an outerwear manufacturer, I deeply feel the importance of sustainable fashion. Here are five reasons why I choose sustainable clothing: 🟦 Less consumption of natural resources The Earth's resources are limited. Using regenerated fibers can reduce the input of new resources. For example, for every ton of crude oil saved in the production of regenerated polyester fibers, it is equivalent to 3,000 polyester shirts. 🟩 Reduce carbon footprint Greenhouse gases are the main factor in climate change. Carbon emissions are severe in every link of the clothing industry. Carbon footprint transparency is an important initiative to jointly address climate change with society. 🟦 Saving animals In the fashion industry, many animals suffer due to production. Choosing vegan fashion means refusing to use animal products and protecting these innocent lives. 🟩 Saving the soil Soil is a non-renewable resource. Choosing organic cotton or secondhand #clothing can reduce the use of chemicals and protect soil health. 🟦 Saving water resources The fashion industry consumes huge amounts of water resources. The use of organic cotton can reduce water consumption by 91%, helping us better protect water resources. Every purchase is a vote for the world we want. ✅ #fashion #sustainability #sustainable #business #climatechange #climateaction

The first article of our Earth Day series, 'Creating a Critical Mass in the Textile Sustainability Movement,' is out. We dive into the evolving perspectives and urgent actions needed to accelerate the adoption of sustainable textile practices. https://lnkd.in/gm2S85JK : #SustainableFashion #TextileInnovation #EarthDay

Greetings esteemed colleagues! I've been tasked with reading two articles by our professor Devkant Kala, UPES and I find the one titled "How Brands Can Reverse Nature Loss" to be particularly intriguing. Thank you, sir, for sharing this to make me aware of how brands use sustainable practices and how much they care about the environment and the planet. The article underscores the vital importance of sustainability in preserving our planet Earth. It delves into how certain brands are genuinely dedicated to sustainability efforts while also shedding light on the concept of greenwashing. The article discusses the commitments that brands are making towards sustainability and the crucial aspect of following through on those commitments. It is heartening to see companies like Zara and Gucci taking steps towards sustainability by incorporating recycled materials and innovative practices in their products. The shift towards recycling and reducing resource consumption is indeed a crucial path forward in combating the detrimental effects of our activities on the planet. As you rightly pointed out, the fashion industry's heavy reliance on water-intensive processes and synthetic materials exacerbates environmental degradation. Furthermore, the emphasis on consumer education and awareness, as demonstrated by Levi's Water<Less initiative, is key in fostering responsible consumption habits among individuals. It is concerning that only a small percentage of Fortune Global 500 companies have set targets to address biodiversity loss. We must emphasize the concept of being "nature positive" in these sectors to ensure we protect our planet for future generations. Human consumerism continues to grow, and without significant changes, we risk irreparable damage to our environment. In essence, the fashion and consumer care industries heavily impact the environment through water consumption, deforestation, and waste generation. Products like cotton t-shirts and denim require vast amounts of water, while materials like polyester, though durable, have negative environmental consequences due to their synthetic nature. The cultivation of palm oil for various products also leads to deforestation on a significant scale. However, there is a growing awareness towards creating more sustainable and nature-positive products to lessen the ecological burden. By identifying these issues and promoting the use of alternative, eco-friendly materials, it is possible to make a positive impact on the environment within these industries. I believe people will appreciate reading this article I am sharing the link with you. https://lnkd.in/dJsTzXuP We must be mindful of brands that truly value sustainability, as well as those that do not. When selecting a brand, it is important to take a loyal and trustworthy approach towards it.

Eating our clothes is a farfetched concept, but this article shows how we can reuse clothes as fertilizer for soil. Coreva is the world's first stretch denim made using plant-based yarns that can disintegrate into compost, and the material has no fossil fuel-based elastomers. One farm planted the compostable denim with tomato seeds, resulting in healthy tomatoes and increased soil moisture levels. This innovative idea shows what can be achieved when brands and manufacturers fully commit to becoming sustainable and circular. #circularity #sustainability #policy #publicaffairs #agriculture #fashionpolicy #fashionlaw #environment #environmentalsustainability