ESSEC BEAUTY CHAIR’s Post

Luxury beauty brand #YSLBeauty recently readied itself for a new look by deleting all content on its #socialmedia page. The luxury beauty brand took five-days of silence and came back with a teaser and later on, a revelation of British pop-singer #DuaLipa as its new brand ambassador. Are social media blackout stunts still impactful in an "always-on" #digital world? #marketing #strategy

Is the Celebrity Brand Dead? The surge in celebrity-branded products has saturated the market, leaving consumers overwhelmed and increasingly skeptical. What was once a novelty now leads to "choice choke," where too many options dilute trust and make it hard for consumers to spot authentic offerings. So, is the celebrity brand dead? Not quite—but it’s clear that a new approach is needed for these brands to thrive. Here are three strategies that can help celebrity brands succeed in today’s saturated market: 1. Offer What the Consumer Actually Wants The easiest fix? Make a good product that consumers are actively asking for. This means conducting thorough market research, running focus groups, and ensuring your product idea passes the “blue ocean” test—a strategy focused on creating an uncontested market space that taps into new demand. When a product is tailored to consumer needs, it feels more like a thoughtful offering than a commercial grab. 2. Separate the Brand from the Celebrity Positioning the brand as an entity that can stand independently allows it to grow beyond the celebrity’s persona and reach a broader audience. It also creates flexibility, enabling the celebrity to step back if needed without damaging the brand’s credibility. A brand that can succeed on its own merits is more likely to attract a loyal following that values the product, not just the name behind it. Great for consumers AND investors. 3. Involve Industry Experts Today’s consumers are well-informed and can easily spot a brand that lacks substance. Bringing in industry experts—whether in skincare, fashion, or technology—adds credibility and ensures the product is top-notch. Collaborating with doctors, product developers, or respected professionals in the field validates the product’s quality and aligns it with consumer expectations. The Future of Celebrity Brands The celebrity brand isn’t dead, but it’s at a crossroads. By focusing on what consumers truly want, creating brands that stand on their own, and involving experts to validate the product, there’s still plenty of room for these brands to grow and succeed. In the end, when done right, a celebrity brand can still add value, create community, and become a leader in its category, offering real value to its consumers. The simple strategy? Lead with heart.

🚀 Exciting News Alert 🚀 👑 Celebrity beauty brands have taken the industry by storm, raking in a staggering $1.1 billion in sales between November 2022 and 2023💄. 📈 With a growth rate of 57.8%, outpacing the general beauty sector by a whopping 46.7%, it's clear that celebrity influence is reshaping the market landscape🌟. 🔮 Prediction: The trend of celebrity beauty brands will only continue to rise, reaching even greater heights in the coming years🌈. - We can expect to see more celebrities entering the beauty space, leveraging their influence to drive sales and disrupt traditional beauty norms🌺. - Consumers will increasingly gravitate towards brands endorsed by their favorite stars, valuing authenticity and personal connection over established beauty names💫. 💡 As the beauty industry evolves, brands need to embrace this shift and consider new strategies to engage with consumers🔥. - Collaborations with celebrities and influencers will become a key part of brand marketing, allowing for more personalized and relatable content📱. - Innovation and inclusivity will be central themes as celebrity beauty brands continue to challenge traditional beauty standards and cater to a diverse global audience🌍. 📊 Stay tuned as we witness the continued rise of celebrity beauty brands and their impact on the beauty industry landscape👀. Embrace the change, adapt your strategies, and ride the wave of celebrity influence to stay ahead of the competition🌊.

In today’s influencer-driven world, luxury brands are pulling out all the stops to make a statement. Take LA MER ’s latest PR package—a life-sized vanity trunk complete with a $3000 tub of cream, hand massages, and champagne service. Or Gisou by Negin Mirsalehi , who sent influencers a mini fridge packed with hair products and serums. The result? Millions of views and endless buzz! But here’s the question: When does it cross the line from luxury to excess? While these high-profile campaigns are undeniably eye-catching, the sheer quantity of products and elaborate packaging has many questioning the sustainability and practicality of such efforts. It’s clear that brands are seeking to make a memorable impact, but in a time when sustainability is at the forefront of consumers' minds, is there a way to balance attention-grabbing stunts with mindful marketing? The next big shift in PR might just be finding that sweet spot—delivering luxury without the waste. What’s your take? How do we create an unforgettable PR box that don’t leave an oversized footprint? #InfluencerMarketing #LuxuryPR #BrandStrategy #MarketingInnovation #FutureOfPR #thebox

The Power Duo: Celebrity Brand Collaborations and Endorsements In the dynamic realm of marketing, where the battle for consumer attention is fierce, brands are increasingly turning to celebrities to amplify their message. Whether it's a high-profile collaboration or a strategic endorsement, the fusion of celebrity influence with brand identity has become a potent formula for success. Enter StarCircle™, the world's largest celebrity booking agency, orchestrating impactful partnerships between stars and brands, reshaping industries and captivating audiences worldwide. The Rise of Celebrity Brand Collaborations In an era where consumers crave authenticity and connection, celebrity brand collaborations have emerged as a pivotal strategy for brands to resonate with their target audience. These collaborations transcend traditional advertising by infusing products with the aspirational allure of celebrity lifestyles. StarCircle™ understands this dynamic landscape, meticulously curating partnerships that align with both the brand's ethos and the celebrity's persona. From fashion icons to tech gurus, StarCircle™ has facilitated collaborations that transcend industries, creating buzz and driving sales. Take, for instance, the recent partnership between renowned fashion house Luxe Couture and A-list actress Stella Summers. Leveraging Stella's trendsetting style and massive social media following, Luxe Couture catapulted into the spotlight, reaching new demographics and cementing its status as a coveted luxury brand. The Impact of Celebrity Endorsements Beyond collaborations, celebrity endorsements remain a cornerstone of modern marketing strategies. By associating their personal brand with a product or service, celebrities lend their credibility and influence to endorse its merits. However, not all endorsements are created equal. Authenticity and alignment are key factors that determine the success of these partnerships. StarCircle™ prides itself on fostering genuine connections between celebrities and brands, ensuring endorsements resonate with consumers on a deeper level. Whether it's a fitness guru promoting a wellness brand or a renowned chef endorsing a culinary venture, authenticity is paramount. Consider the partnership between acclaimed actor David Rivers and a leading environmentally conscious brand. David's passion for sustainability and commitment to eco-friendly practices mirrored the brand's values, resulting in a powerful endorsement that resonated with environmentally conscious consumers globally. Navigating the Landscape of Celebrity Brand Collaborations While the allure of celebrity endorsements is undeniable, navigating this landscape requires finesse and strategic insight. StarCircle™ serves as a guiding light for brands seeking to harness the power of celebrity influence effectively. With a deep understanding of market trends and consumer behavior, StarCircle™ orchestrates partnerships that captivate audiences and drive tangible results.

You don't think building a strong personal brand can change your life? Deepica Mutyala the CEO and founder of Live Tinted is proof that having a killer personal brand can be a game-changer ↳ South Asian growing up in Texas ↳ Searched for Asian representation in the beauty industry ↳ She decided to become that representation for South Asian Women ↳ Viral YouTube video using red lipstick to cover her dark under-eye circles ↳ Capitalized on this success and built a community Inspired by her viral red lipstick hack, Live Tinted's first product was born A “Huestick” 3-in-1 color corrector used on eyes, lips, and cheeks that balances out dark circles, dark spots, and hyperpigmentation And guess what? This bad boy hit its monthly sales goal on launch day! Why? Well, let's spill the tea: 1) Their founder ↳ Focused on building a personal brand ↳ Built and nurtured a strong online community ↳ Positioned herself as an authority figure within her niche ↳ Had a targeted community anticipating the product before the launch 2) Social Media ↳ Used Instagram focus groups to collect data ↳ Asked her audience about their concerns and listened to their feedback ↳ Made them feel part of the brand (naming products, choosing which products they prefer) 3) Social proof is King ↳ Showcase real women of color using their product ↳ Use customer feedback and reviews to back their product success ↳ Share client success stories in their marketing 4) Audience loyalty and inclusivity ↳ Built trust and loyalty with her audience ↳ Products that cater to all skin tones ↳ Recognize her as a trusted figure by POC 5) Clean ingredients ↳ Transparency with ingredients ↳ Clean, vegan, cruelty-free ↳ Pigments are Carmine-free and 100% safe 6) Family orientated ↳ Huge part of her content ↳ Showcases her family's reactions to her products ↳ Appeals to the emotions of family and community within South Asian culture Personal brand + Loyal Community = Success Deepica is breaking barriers one Live Tinted product at a time PS: Have you tried their products? #socialmedia #socialmediamarketing #marketing #marketingstrategy #livetinted _________________________________________ 👋 Hi my name is Sonum ✨ I am a Social Media Manager and Personal Brand Strategist 🎤 I talk all things marketing and building your personal brand 🔔 If you find my posts helpful, hit the bell icon so you won't miss a post

Rhode is THE celebrity brand of celebrity brands. But not every brand is as successful as Rhode, so how did they do it? Here's what I've seen: 1. White Space Identification Rhode differentiated themselves by launching as a skincare company instead of another celeb make-up brand. They also didn't immediately move into the make-up space. Instead, they focused on products that towed the line of make-up AND skincare (Ex: Tinted Lip Peptides). Once they found that consumers were receptive to both, they've been able to parlay into the make-up space (like their new blush line). 2. Creative, Creative, Creative Rhode has great creative. Simply put. It's simple. Clean. Aesthetic. Yet flavorful and engaging. It's perfectly aligned with who the brand is at its core. 3. Skincare as a Routine Unlike makeup, which people change up based on occasion, skincare is a daily routine that hinges on consistency. This means customers are more likely to repurchase regularly. By focusing on skincare, Rhode taps into a consistent consumer habit, driving higher customer LTV and brand loyalty. 4. The Coveted PR List The Rhode PR list has become the most talked about PR list in the influencer world. Being on the Rhode PR List signifies your status as an influencer more than your follower count. And as a brand, you know you've made it when your PR gift is more validating to the influencer than to the brand. 5. Hailey's Involvement Hailey is known for being a model with great skin. It's a no brainer that she would launch a skincare company. She holds the title of creative director, which gives credibility to the brand, making it feel authentic and personal to her. She is consistently present in the brand’s narrative, and it never feels over the top. AND the brand succeeds even in her absence from some campaigns. Hailey Bieber, we 💙 Rhode. Why do you think Rhode has been so successful? What do you think about their move from skincare into make-up? P.S. Can LinkedIn influencers get on the rhode skin PR list? Asking for a friend😅 -- Follow Ali Kaltman for more brand breakdowns 💙 #rhode #brandmarketing #branding #marketing #celebritybrands

The Ordinary's latest campaign is a bold move in the beauty industry, prioritising science over celebrity endorsements. But what can we learn from their success? 👇🏽 🗣️ Authenticity resonates with modern consumers Consumers today crave transparency. The Ordinary ditches the celebrity facade and focuses on the science behind their products, building trust through clear communication. ✍🏽 Less is More The campaign's clean aesthetics with impactful headlines showcase the power of simple, direct messaging and sticking to your brand guidelines. 💫  Let your product be the star  This campaign proves that effective skincare doesn't need celebrity endorsements. By focusing on high-quality ingredients and research, they empower consumers to make informed choices based on product efficiency. 🧪 Disruption breeds innovation The Ordinary's science-first approach has pushed the beauty industry to be more transparent about their ingredients and research. 🤝🏽 Building trust is key to long-term success Their commitment to core values like transparency and quality has resonated with a generation of consumers seeking authenticity. This builds brand loyalty that goes beyond fleeting trends. The takeaway? Focus on what truly matters: your product, your values, and building a genuine connection with your audience. In today's world, sometimes the most revolutionary marketing is the most honest 💡 #Marketing #EmployerBranding

Does it still epitomize luxury when every luxury brand and PR agency taps into the same pool of creators and influencers for their campaigns and events? This shared image risks diluting exclusivity, curation, and brand alignment, ultimately blurring the lines between competitors. Maintaining true luxury allure demands unique voices and curated experiences that set brands apart, not blend them together. Explanation: Imagine a grand gala where every attendee is wearing the same designer gown and adorned with identical jewels. While individually exquisite, the effect is anything but luxurious. Similarly, when every luxury brand and PR agency turns to the same pool of creators and influencers for their campaigns and events, they risk creating a stale, homogeneous image that falls short of true luxury. Exclusivity, curation, and brand alignment are the pillars upon which the edifice of luxury stands. Yet, when brands share the same influencers, they dilute the exclusivity of their message and compromise the meticulous curation of their brand image. In this sea of sameness, the distinctiveness that sets luxury brands apart is lost, and consumers are left adrift without a clear sense of differentiation. True luxury is not merely about owning a coveted item; it's about the entire experience—the story behind the brand, the craftsmanship, and the sense of belonging to an exclusive club. When brands rely on cookie-cutter influencers and recycled narratives, they fail to deliver on this promise of exclusivity and allure. To maintain the true essence of luxury, brands must embrace diversity and cultivate unique voices that resonate with their target audience. This means seeking out influencers who authentically embody the brand's values and aesthetic, and collaborating with them to craft bespoke campaigns and events that captivate and inspire. In a world where authenticity is increasingly valued, luxury brands cannot afford to blend in with the crowd. They must dare to be different, to stand out from the noise and create experiences that are truly unforgettable. Only then can they maintain their rightful place at the pinnacle of luxury. #brandidentity #luxury #contentcreation #campaign #positioning #influencermarketing #influencerstrategy

#Branding - Celebrities Promoting Brands. Celebrity branding is a method of advertising which uses the services of a celebrity to promote a product or service with the help of their fame and status in the society. This method has several approaches; it can involve a celebrity simply appearing in a commercial and the celebrity can be signed for attending events for promotion. Another method is to start a product line using their name as a brand. Perfume and garments are the largest product lines involving such a promotion. All the top actors, singers and models are known to give their name to a certain brand or licensed products. Jennifer Lopez started her own line of clothing a while ago which features designer clothes personally designed by her. A customer’s buying behavior is hugely influenced by famous people. Marketing experts, using associative learning principles, analyzes the lifestyle of the celebrities to properly assign them to the brand which depicts them perfectly. Their fashion sense, appeal, awareness, fame and public image are reviewed thoroughly to assign them the right charity work or product. #DigitalMarketing #FrizeMedia https://buff.ly/2C57uvv @DynamicFrize @Charlesfrize #DigitalMarketingServices #marketing #advertisingstrategies #marketingandadvertising #corporategifts #celebrityendorsement #visualidentity #brandingstrategy #branding #brand #brandingtips #brandstorytelling #brandidentity #brandambassador #brandawareness